Brand Management Strategies and Importance

BRAND MANAGMENT

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
Importance of branding as a marketing tool............................................................................................3
Key components of successful brand strategy.........................................................................................5
TASK 2.......................................................................................................................................................7
Strategies of portfolio management, brand hierarchy and brand equity management..............................7
TASK 3.......................................................................................................................................................9
Measuring and managing brand value.....................................................................................................9
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................13

INTRODUCTION
Brand management is an element which helps the organizations present in the market be
able to increase their sales and profit margins. There are a lot of businesses which are investing
in this factor currently to be able to capture the market. Dyson Group Plc is having a strong
brand management because they established themselves in 1991 by Sir James Dyson. The
company has experience which is being used effectively in the organization. Products and
services are being promoted by the organization so that they can have a better functioning and
sales by using the right strategy in the market.
TASK 1
Importance of branding as a marketing tool
To be able to maintain the reputation and brand image in the market there is a
requirement for the businesses to be able to have a right funding factor as well so that the
changes can come in effectively. There are a lot of technological changes which are coming up
in the market which is going to make the company have better standards and quality of products
making the customers further satisfied (Xi and Hamari, 2019). More the investment the higher
reputation and quality of products which is going to be present is what Dyson Group Plc is also
trying to maintain for the customers which would be discussed in the further report.
 Motivates employees
A motivated workforce is always going to make the company have the best of brand image in
the market and the standards and reputation is going to be well maintained. Dyson Group Plc
always motivates their workforce so that they can take out the best from the employees which are
going to help the organization be able to get in the changes as well which the customers expect.
A good workforce is going to help the company be able to maintain their reputations and brand
image for the future as well and make the company capture the market effectively.
 Provides exclusive identity
The company’s in the market focus on the innovation and products which are present in the
market because they get the branding a unique identity which is a great factor for the

organization (Tatoglu, Sahadev and Demirbag, 2018). Dyson Group Plc focuses on the
satisfaction and innovation of the products so that the customers can appreciate the creativity and
idea which greats in a great opportunity for the organization.
 Creates trust
The stronger the brand the more trust level the organization creates with their customers
which are a great factor for the organization. Dyson is being able to operate better since they
have a strong communication of branding with their customers which is making the company
have higher profitability. The organization has got a competitive advantage which is a very good
factor because of a strong branding they have for themselves and the investment they make for
this factor to improve.
 Enhances recognition
Dyson has an experience in the market which is why they are aware of the changes and the
branding which has to be done by them so that they can increase the recognition in the market
even further. The competition for Dyson is high in the market which is why the company is
focusing on making the company have a good branding for them which is going to make the
customers have a better experience and learning from that factor (Raki and Shakur, 2018). There
are good decisions which are being taken by the upper management of Dyson from time to time
so that the company makes a better place for themselves in the market for a longer and
successful run.
 Attracts new customers
Branding can make customers gain trust in the organization blindly which gets new and more
customers in the organization which is making the market share of the organization increase.
Dyson Group has been able to create a strong name for them in the market which is why the
company is having high productivity level and functioning in the market. The right strategies,
tools and decisions have been taken by Dyson so that they can have better functioning.
There are some important keys and tools which have been discussed in the above report
and they are being followed by Dyson from time to time in order to be able to have a good brand
value. The competition in the market is increasing which is why the organization will have to
take measures in order to be able to operate and function effectively in the market. There are