Analysis of Supply Chain Collaboration in Coles Supermarket

PROJECT

Table of Contents
1. Executive Summary.....................................................................................................................1
2. Analysis of current state (AS IS) of collaboration in Coles Supermarket...................................1
2.1 Supply chain collaboration....................................................................................................1
2.2 Analysis of Coles Supermarket's supply chain collaboration...............................................3
3. Improvement Strategy..................................................................................................................4
4. Conclusion...................................................................................................................................7
5. References....................................................................................................................................7
6. Appendices...................................................................................................................................8
.........................................................................................................................................................8

1. Executive Summary
Supply Chain Collaboration is a procedure which involves collaboration of several
organisations, where they work effectively to ensure high profitability and better supply chain
management. To analyse the same, Coles Supermarket has been used which is one of the biggest
supermarkets operating in hundreds of locations in Australia.
The report required to analyse current state of collaboration of Coles Supermarket. This
was effectively analysed and to ensure benefits in its supply chain, supply chain collaboration
model have been utilised for the company.
Another purpose of this report was to effectively analyse supply chain collaboration of
Coles Supermarket. Thus, it was realised that the firm has not been in good terms with its
suppliers and require to modify and alter its procedures and operations in relation to develop
healthier relationships in the future.
The report also required to suggest an improvement strategy for the Supermarket. To
attain this purpose, it has been suggested that the company must establish new supply partners
and must collaborate with the companies like CEVA. Furthermore, Supply Chain Operations
Reference Model (SCOR) could be used by the company in relation to ensure effectiveness in its
supply chain and help the firm in collaborating better with its suppliers in future.
2. Analysis of current state (AS IS) of collaboration in Coles Supermarket
2.1 Supply chain collaboration
Supply chain collaboration refers to a cooperative strategy where two and more
companies, or business units work together in order to create mutual profitability. By developing
collaboration with suppliers and distributors, a company can achieve various advantages. It
includes lover inventory level, transportation and warehousing costs, increasing visibility and
accessibility of business into customer demand and more (Quarshie, Salmi and Leuschner,
2016). The key factor for company in achievement of its success can be seen by ability to work
in collaboration with external business parters. In this regard, supply chain collaboration consider
as an approach by which a company can enable to control its worldwide supply chains. In
context with Coles, it is considered as a giant of supermarket in Australian marketplace that
offers retail and consumer services. Through implementation of collaborative practices that are
associated with quality improvement and enhancement in supply chain, add Coles in timely
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