This presentation explores the conceptualization, potential customers, risks, and likelihood of success of a health and fitness app. Astra PLC aims to diversify its portfolio by launching this app, which can boost brand image and tap into new markets. The potential customers include youngsters, parents, and athletes. The risks involved are budget, personal information, and procurement risks, which can be mitigated by hiring an IT specialist. The likelihood of success depends on critical decision-making, team spirit, and continuity of experience and skills. Building this app is crucial for Astra PLC's product portfolio and profitability.