Health and Fitness App: Conceptualization and Potential

Project

Background Information
• Astra PLC is a small sized or maybe I'm size company which deals with
the products whose specialization is in vitamin and mineral based
food supplements. The company is is introducing and focusing on
diversifying its portfolio by launching a new health and fitness app in
the next three months. Therefore, the following presentation is based
on what does the app do, why should it be built, potential customers,
potential risk and mitigation and likelihood of success with proper
findings and conclusion.

What does the app do?
• App facilitates the customers to set their fitness targets which
reminds them their goals and prompt them to follow them. Moreover,
it provides tools and information for the same and also provides
virtual to now who plans their workouts and coaches them with their
workouts. Its features include the result tracking and motivation to
keep going along with the socializing and providing education on the
topic (Li, Lee, Huang and Lai, 2020).