Food and Beverage Business Plan for Ice Cream Truck

Project
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Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
Food and beverage business plan................................................................................................3
Task 2...............................................................................................................................................4
Aims, policies and standards embedded in food and beverage management system..................4
Task 3...............................................................................................................................................5
New food and beverage management system..............................................................................5
Task 4...............................................................................................................................................6
Importance of marketing, sales and promotion...........................................................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
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Introduction
Developing a new business plan involves a lot of planning, research and development. That
research forms the basis of development of management system that helps business establish, run
and flourish (Watson, McGowan and Smith, 2015). This essay includes a food and beverage plan
developed for an ice cream truck business that is proposed in Lloyd’s Park in Walthamstow,
London. Appropriate aims, policies and standards embedded in food and beverage management
system are discussed below. Based on standards, a new system has been developed for the ice
cream truck. Also, discussed below are importance of marketing, sales and promotion for a food
and beverage business.
Task 1
Food and beverage business plan
This business plan is for developing an ice cream truck. Market area chosen for displaying
truck and starting business is Lloyd’s Park in Walthamstow. Walthamstow is in northeast
London and is home to variety of ethnic people who bring to it new and exciting developments.
Lloyd’s Park is a bustling place and attracts so many visitors daily who come there to visit and
enjoy different delicacies.
SMART Objective – It includes developing goals that are realistic and achievable (Thomas
and et.al., 2016). For Ice cream truck business, SMART objective is to start an ice-cream busines
and earn a revenue of £5000 in a month with serving at least 5 customers daily. Lloyd Park is a
popular place among youngsters and kids every day. Also, there is a weekend market which
attracts a lot more visitors to the Lloyd’s park area. Delicacies present in this area are too good
and ice cream truck would take their quality ahead.
Competition analysis – Ice cream truck is going to enter the market of sweets and desserts
and have other sweet shops and brands as competitors. Main competition of the food truck in the
Lloyd’s park is Crosstown doughnut. They are expert in creating different and unusual flavours
that can bring water to the mouth of anyone and they deliver anywhere in London. Another
competition is Bens Bakery who are expert in baking personalised products. They experiment
with local flavours to create crafted cakes and deliver anywhere in London.
Product development – Developing range for ice cream truck involves lot of pondering.
First thing is to decide what all products would be offered. It can offer ice-cream candies, lollies,
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