Marketing Plan for Popmart Sleeping Panda in Malaysia

Table of Contents
INTRODUCTION...........................................................................................................................1
Marketing Plan to launch Popmart “ Sleeping panda” into Malaysia.............................................1
SWOT and Porter's Five Forces ......................................................................................................1
Company's marketing objectives and goals for B2B or B2C markets in Malaysia ........................2
Brand positioning PODs and POPs .................................................................................................3
Product proposition with elaboration on key benefits ....................................................................3
CONCLUSION ...............................................................................................................................3
REFERENCES ...............................................................................................................................4

INTRODUCTION
Marketing is defined as a process through which and organisation attract customers
towards products and services. With the help of marketing process company aim towards earning
significant profitability while ensuring long term sustainability of customers. Present report has
been conducted on Popmart. Entity offer their services in Toy market. It has been evaluated that
company offer high quality products to consumers in order to ensure high competitive
advancements. In this report formative discussions has been made on marketing plan, Swot
analysis and poter's five force model. In addition to this, report include product benefit of
company along with its brand positioning.
Marketing Plan to launch Popmart “ Sleeping panda” into Malaysia
In order launch product in Malaysia, Present company is taking advantage of marketing plan
which is being defined below:
Identification of Target Audiences:
Company have targeted customers of the age group of 16-28. This identification is being
done after taking advantage of interview with sales and research team as to identify interest of
targeted audience.
Build Media:
In order to provide message and information related to new product to customers
Popmart have determine selected media outlets, reporters and industry influencers. In addition to
this, company have collaborated with social media influencers to attract attention of customers.
Financial Sources:
To conduct marketing and promotional activities company have analysed different types
of financial sources like financial institutions and banks.
SWOT and Porter's Five Forces
STRENGTH WEAKNESSES
 Company offer their product by
considering safety of customers as
entity mainly offer toys to children.
 Popmart offer lowest price products
 Weak inventory management of
company acts as major weakness for
entity.
 Popmart spend high cost in R&D and
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