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Marketing Plan to launch Popmart “Sleeping panda” into Malaysia

   

Added on  2023-01-12

12 Pages692 Words77 Views
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Project
Marketing Plan to launch Popmart “Sleeping panda” into Malaysia_1

Introduction
Marketing is defined as a process through which and organisation
attract customers towards products and services.
With the help of marketing process company aim towards earning
significant profitability while ensuring long term sustainability of
customers. Present report has been conducted on Popmart.
Marketing Plan to launch Popmart “Sleeping panda” into Malaysia_2

Marketing Plan to launch Popmart “ Sleeping
panda” into Malaysia
In order launch product in Malaysia, Present company is taking
advantage of marketing plan which is being defined below:
Identification of Target Audiences:
Build Media:
Financial Sources:
Threat of New Entrants: High
Bargaining Power of Suppliers: Low
Bargaining Power of Buyers: Low
Threat of Substitute Products-Low
Marketing Plan to launch Popmart “Sleeping panda” into Malaysia_3

Identification of Target Audiences
Company have targeted customers of the age group of 16-28. This
identification is being done after taking advantage of interview with
sales and research team as to identify interest of targeted audience.
Marketing Plan to launch Popmart “Sleeping panda” into Malaysia_4

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