Analyzing a Sustainable Business

PROJECT A – ANALYSING
A SUSTAINABLE
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Approaches of sustainable development.....................................................................................2
Selection and application of two approaches..............................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
In this modern and competitive era, the most essential thing for company is to protect the
environment and make the business strategies to protect the environment. in this modern and
competitive business environment it is necessary for business to continue as a sustainable
business. the present report will list out the different approaches of sustainable development and
further it will include application of two approaches to business.
MAIN BODY
Approaches of sustainable development
The triple bottom line (TBL)- as per the views of Treiblmaier (2019) TBL is a theory to
lead to sustainable development of the business. this is the theory which involves laying
emphasise over the three aspect that is economic, social and the environmental. If the companies
will be focusing on these three aspect, then this will improve the working efficiency of the
employees and the company to a great extent.
The five capitals- in accordance to this opinion of Lasrado (2018) this is a framework
relating to sustainability of business. under this approach the major focus is on understanding
sustainability by referring to the concept of the wealth creation or focusing on capital. This
involves focusing on five major capitals that is natural, human, financial, social and
manufactured capital.
Natural capitalism- with respect to the views of Piscicelli, Ludden and Cooper (2018)
the four principle of natural capitalism assist business in valuing all the resources properly and
focus on the increasing profits. Under this the major focus is on the using resources in efficient
and optimal manner and try to manage waste in effective manner.
Cradle to Cradle- by referring to the thinking of Evans and et.al., (2017) this is a
methodology which states that the waste of one product can become the food for the new product
life cycle. This theory states that the waste from one industry can become a raw material or some
important material for any of the other industry.
The circular economy- by referring to the views of Lahti, Wincent and Parida (2018) this
theory is the one which focuses mainly on the economic development which involves benefit to
society, environment and the business as well. This theory is focused towards the decoupling of
growth with help of consumption of finite resources.