Project Brief of Easy Eddy Modular Board

Running head: PROJECT BRIEF OF EASY EDDY MODULAR BOARD
PROJECT BRIEF OF EASY EDDY MODULAR BOARD
Name of the Student
Name of the University
Author Note

PROJECT BRIEF OF EASY EDDY MODULAR BOARD
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Introduction
This project brief is prepared to conduct an analysis of the various aspects related to the
setting up and distribution of the Easy Eddy Three-Piece Modular Board (SUP), a product which
is being funded by the Kickstarter campaign. This involves understanding the nature and
specifics of the product, identifying project drivers and constraints, forming a project proposal,
outlining the financial aspects of the project and identifying further information required to
provide appropriate guidance to the client. Further questions are formed to gain clear knowledge
about the client’s business that is required for the project. A pitch is made to the client about the
relevant skills that I bring to the table which are required for providing a successful consultation.
This report concludes with a personal learning development plan about the objectives set up
before the assignment and things learned after completing the assignment.

PROJECT BRIEF OF EASY EDDY MODULAR BOARD
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Table of Contents
Abstract........................................................................................................................................1
Introduction..................................................................................................................................3
Brief Overview.............................................................................................................................3
Project Drivers and Project Constraints.......................................................................................3
Project Proposal...........................................................................................................................3
Project Related Information.........................................................................................................4
Relevant Skills and Experience....................................................................................................4
Personal Development Plan.........................................................................................................4

PROJECT BRIEF OF EASY EDDY MODULAR BOARD
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Brief Overview
The Easy Eddy Three-Piece Modular Paddle Board (SUP) is a surfing board available for
sale and is being funded through the Kickstarter campaign. The major selling proposition of this
product is its convenience and portability (Miquel-Romero, Caplliure-Giner and Adame-Sánchez
2014). Other benefits available from the product like a carry strap, aluminium paddle and rolling
case on discount. The shipping of the product is expected to begin in six to eight weeks after the
end of the Kickstarter campaign. The main objective of the consultancy project is to provide
Easy Eddy with recommendations about how the client should set up, market, sell and maintain
their ongoing operations in Australia, while taking the potential issues and competition into
consideration.
Project Drivers and Project Constraints
The main drivers of this project are the scope and growth of surfing business in Australia.
The weather and the geographic conditions of the country, combined with a coastline of more
than 35877 kilometres are extremely suitable for surfing (Cleden 2017). It is similar to the US
market in terms of both size and the behaviour of the market. Sales of surfing boards grew by a
margin of 15% in the month of April 2019 in all retail stores, which was the highest since April
2007 (ASB, 2019). They also grew at 2% in the month of June. This shows a trend of growing
demand for surfing boards. Some of the constraints that the business could face are the nature of
fluctuating demand for surfboards and extreme competition among the current start-ups
operating in the Australian market (Bogle, 2019). Even though the product deems itself to be
innovative, there are not many aspects which can be deemed to be unique to the product. Any
incapability to survive initial losses may impact the long-term business of the company.
Project Proposal
The main research and analysis that are required to comment on this project are Porter’s
Five Forces Model and Competitive Analysis of the other products being sold. This provides the
business with an idea of where it stands in the market when pitted against its competitors
(Kulicke 2014). The data required for identifying the potential market of the product in Australia
are the demographics of Australia, target market research of the most successful surfing
companies and the scope for growth in the market. In Northern Australia, surfing is not possible
in most of the areas due to the coral reefs subduing the tidal waves. Hence, the potential market