Detailed Business Case Report on Social Media Marketing Project

This project report presents a business case analysis for Original Creations, focusing on the potential of social media marketing. It evaluates different business options, including investing in social media marketing and search engine optimization, using a weighted scoring model to determine the best course of action. The report outlines the expected benefits and potential drawbacks of social media marketing, details a project timescale for implementation, and provides a cost analysis for the investment. Furthermore, the report includes a personal reflection on the semester course, highlighting the development of research, communication, and teamwork skills through the Kolb learning cycle. The conclusion emphasizes the importance of adapting social media marketing strategies for business development, considering both benefits and risks.

Project Business Case Report

EXECUTIVE SUMMARY
Project life-cycle is the process in which the cycle which is the step towards the required
project management for the successful company can be used for managing the project from the
start to finish. Project life cycle has 5 phases which is considered to be important for the
initiation, planning, execution and monitoring. In order to bring growth to the business there is
always a need of option which can be suggested for their growth.

TABLE OF CONTENTS
PART 1............................................................................................................................................4
Reasons........................................................................................................................................4
Business options..........................................................................................................................4
Benefits expected from social media marketing investment.......................................................5
Dis-benefits of the successful project..........................................................................................6
Determination of timescale for social media marketing..............................................................7
Cost analysation for the investment in Social media marketing..................................................8
Conclusion...................................................................................................................................9
PART-2..........................................................................................................................................10
Reflection...................................................................................................................................10
REFERENCES..............................................................................................................................13

PART 1
The project life cycle can be considered to be the process which is helpful for planning a
process for a project which can be business option to success. The case study in this project
discusses how the Original Creations a venture which is involved in the marketing of products
via both traditional and digital methods can be considered. This project will analyse the
interactions between functional elements for driving the operational management for being
understood in the analysation of information. A timeline will be representing the time that will be
taken for the preparation of recommended business option.
Reasons
The reason due to which it is important to go through with this project is that the business
is experiencing high levels of returns in its services provided. The business of Origin Creation
revolves around not actually producing the product but it explains how to design the marketing
for the particular product. However, this business has been known for investing very less in the
digital marketing practices. The resources of this company is also very low due to which the
business of this organization is affected. This organization has been facing challenges which are
regarding the privacy of the customers which needs to strictly regulated in order to improve the
business practices. Web Accessibility is also very big deal for the organization and is considered
to be the reputation which is considered to be the factor that helps the business waste the time for
the business. The factor that the marketing practices of this organization needs orientation is
more than enough reason for this project.
Business options
For Origin Creation there can be improvement in the performance with the application of
the following options,
To do nothing :
This is the option which in which the business would not actually bring any change
however it will be focusing on making no investments and avoiding the upcoming risks in the

future, It is an option which is a little dicey in nature however can turn out to be a effective
practice for avoiding loss.
To Invest into Social Media Marketing for its business :
Investing in the social media marketing will be the step that the Origin creation takes
towards the digital marketing for leveraging its business operations into power of popular social
media networks for achieving the marketing and brands of the goals. In this business option the
organization will be using social media platforms and social networks for the market of the
company's products and services (Laurell, Sandström and Suseno, 2019). This is helpful for the
company to engage with the customers of the product it will be marketing.
To invest into Search Engine Optimization for its operations :
This is yet another form of digital marketing practices which are considered to be the art
and science of getting pages to rank higher in the search engines like Google. This investment
for the business will allow it to provide the customers services of making their product more
visible to the customers. The focus of the business needs to be on marketing the products into
search engines in order to consider the key aspects of the learning practices.
Weighted Scoring Model
Criteria Weight %
Social Media
Marketing
Search Engine
Optimization Doing Nothing
Value 30 24 55 10
Risk 30 45 90 20
Difficulty 15 98 90 10
Success 10 48 54 40
Compliance 5 85 20 40
Relationships 5 65 65 20
Stakeholders 15 84 45 5
Urgency 10 45 32 5
Weighted scores 120 61.75 56.375 18.75

Benefits expected from social media marketing investment
The expected benefits for investing in the business option of social media marketing are
as follows,
To Invest into Social Media Marketing for its business:
 This business option will help the organization in increasing the brand awareness of all
the products it advertises.
 The rate of conversion of the customer which will be visiting the advertisement will
increase with an increase in the profit of the company (Sevin and Ingenhoff, 2018).
 Social media marketing will be helpful for the company in the creation of voice for the
company through platforms which is helpful for the creation of humanization of
customers appreciation for knowing the comments on the pages.
 This will be the method which will provide the brands with more authority and loyalty of
the customers as social media marketing is the current trends of the marketing world.
 The focus of this organization will improve the more towards the cost effective practices.
This marketing will save the business lot of cost and provide multiple returns to the
analysation.
Dis-benefits of the successful project
The dis-benefits of launching the new product for the business can be considered to be
the following,
Emerging rate of risk:
The rate of risk in the market is considered to be increased when the business is able to
invest into a new option for the business growth (Capatina and et.al., 2020). The project of the
organization in marketing practices can also be the negative aspect of how the business will be
influenced by the growth of the risk it will create through this additional investment.
Extra cost:
Due to the increase in the cost of the organizational operations as the social media
marketing will be introduced the business will have to reduce its profit margin. This will exert
more pressure into the organization for increasing its productivity.
Evolving market:

This is also a dis- benefit of using the social media marketing because it involves a lot of
market research. This is because of the reason that when company will implement the social
media marketing then this will involve lot a research.
Competition:
Company is marketing its new product through social media and there is a huge
competition in the industry. Many other competitors are already marketing their products and
services that will impact on this product. Customer will buy the product or not as they are
already buy the products of other competitors. It is a demerit of launching a new product as due
to existing competition it may negatively impact on the sale of the product.
Determination of timescale for social media marketing
Project time-scale for social media marketing
Project time-scale shows that the time frame of all the tasks and activities which are
needed to be taken into consideration by the project manager in order to complete the project
(Tembo, Muleya and Bulaya, 2021). The Description of the project timescale for the
organization needs to complete the project for the introduction of social media marketing,
Project Initiation
(1 months)
Project planning
(3 months)
Project
implementation
(4 months)
Project
monitoring
(2 month)
Project closure
(2 month)
Forming Aims &
objectives
Preparation of the
technical team
Assurance the
roles and
responsibilities.
Identifying the
risk.
Documentation.
Formation of
team
Preparation of
digital marketing
team
Allocation of
resources.
Mitigating risks. Taking feedback.
Budget creation Establishment of
social media
marketing
Introducing of the
operational
practices.
Back-up plan. Assuring success
rate.
Benefit realization time-scale of social media marketing

Identifying the key
benefits
(2 months)
Identification of the benefits for the social media marketing practice
for this business for analysation of its effectiveness in
implementation.
Planning Social media
marketing process
(1 month)
Preparing benefit map within using the software, websites, social
media accounts and other operational efforts.
Delivering marketing
practices for the
customers through
SMM
(1 month)
Delivering the final SMM services to the customers
Sustaining Utilizing KPI to track the performance of the organization during the
SMM practices.
Cost analysation for the investment in Social media marketing
Project cost for social media marketing
The project cost refers to the cost which will be spent by the organization in order to
complete the project (Matikiti, Mpinganjira and Roberts-Lombard, 2018. It is also considered to
be mandatory for providing the project with essential ideas for meeting the required budget.
Following is the description of the project cost for Original Creation.
Activities Cost
Marketing team 200
IT team 200
Content Creators 400
Social media operators 160
Brand Management 360

Miscellaneous expenses 160
Cost incurred during the benefit realization
It is the cost which occurs from the identification, implementation and monitoring of the
benefits of the project (How to Create a Social Media Marketing Strategy, 2021). Following are
the benefit's realization costs for Original Creation.
Activities Cost
Data Analytical tools 400
Hiring consultant 600
Installation of software 800
Conclusion
With the help of this report it can be concluded that for introducing the social media
marketing into the market it is going to be important for the company to describe the reason
behind adaptation of the approaches for the development. The market of original creation will
expect benefits and dis-benefits with the investment of SMM that has been explained. In addition
to which timescale and benefits realization has also been done.

PART-2
Reflection
This part of report is the personal reflection on the semester course that I have recently
completed in with help of my assessor. Also, my overall experience was quite good I was able to
learn various new things and also able to develop certain skills and competencies that are
essential for both my personal and professional future growth. Moreover, this experience could
be linked through Kolb learning cycle model that is four stage process in identifying how new
information is acquired and embed in the learning (Deeva and et.al .2021). Furthermore, during
the first week of the learning session we were asked to research on one particular topic and
conduct the Swot and pestle analysis of the particular business sector. Moreover, at this time I
have found that I have faced many difficulties in researching certain details related to the
company and hence my numeracy and researching skills very poor. As result of which I would
not able to search through using relevant keywords and collect accurate data that is required fir
my topic (Green and Stormont, 2018). However, with the help of my assessor I was able to make
lot of improvement in collecting the information from the verified sources while researching
various data.
In the second week of learning assessor had assigned business related topics that need to
be discussed among the groups and better solutions had to be provided at the end of the
discussion to one business problem. Also, here I have learnt that teamwork and coordination
plays very important role and thus only those groups are able to provide better solutions that
have better communication and dedication in the output. Also, I have analysed that my
communication skill was very weak I was not able to speak certain opinions in free manner with
the fear of being wrong and not knowing others (Delgado, Delgado and Quiroz, 2019).
Moreover, I have the fear of speaking among the public because and due to this reason I have
done very less interaction among the team members. Moreover, certain queries related to the
topic also remained unclear in my mind as I was not able to discuss with other people in my
group. Furthermore, I have realized that having the good communication skills is important for
making better relationship with assessor so that full support and guidance might be provided on
timely manner. Moreover, working in team does not mean only listening skills are needed but
also requires that certain advice and ideas are also supported and provided. However, with the
help of my assessor i was able to feel confident at the end of the semester as I have been able to

develop as great learner (Elia and et.al., 2019). Also, group formation in the classroom lectures
by my assessor might be better linked with the Tuck-man theory that defines team development
under five stages such as formation where diverse group by the assessor were developed,
storming where the ideas of the team members of providing solutions to the problems was
conflicting and contradicting. Next was norming where majority member agreeing on one
possible solution was selected by my team to present to my assessor, performing was time when
each team member have shown its part of contribution in delivering the solution on topic and
lastly was adjourning where the project end successfully on the positive note.
Next in the third week of the learning assessor asked to submit individual report on the
given topic of large scale industry and here I have come to know that writing is not easy as it
seems. Moreover, during this week I have faced many difficulties as through VARK model I
have identified that there are four types of learners that is visual, auditory, reading/writing and
kinaesthetic (Douglas and et.al., 2020.). Further, I have come to know by one of my team
members that I fall into the category of auditory learners and hence at the time of writing the
report I missed out several essential details that needed to be included in the report due to which
my structure was not proper. Also, my grammar and spelling errors were present in the report
that were later corrected and rectified by my assessor in very well manner.
In the last week of my semester we have been again divided into small groups of five
members and were asked to present the presentation on different business topics. Hence, it was
this time that I have realized that delegation of work among the teammates is not easier task as
individual strengths and weakness need to be identified closely (Hidayat and Budiatma, 2018).
Moreover, it was quite challenging for us as we do not know each other well. Moreover, group-
think have led us to miss deadline of the project. Furthermore, group-think is situation when one
dominant member of the group rule others and less dominant do not speak because of fear of
being suppressed (Dymock and Tyler, 2018). Thus, it was the major demerit because of which
the presentation was not up to the mark and between people have lost the interest because it
becomes quite boring. Hence, I have realized that before assigning the task it is essential that
strengths are identified and discussed so that proper division of role and responsibilities is done.
However, I have learnt from this learning session in very well manner and will ensure that
similar mistakes are not repeated while working in any other group in the future. Also, I have
confidence that I would be able to develop grab better professional opportunities in the future

through this semester learning as I have been able to overcome my various weakness through
action plan.
Action plan:
Skills need to be
improved
Steps need to be
taken
Resources
required
Success criteria Timescale
Communication
skill
 Talking
with
diverse
groups
 Speaking in
public
 Working in
groups
(Papadopou
lou, Argyri,
and
Smyrnaiou,
, 2021)
 Journals
 Articles
 Positive
outcome
 Better
relationship
s
6 months
Research skills  Searching
relevant
topics
 Managing
the time
 Computer
 internet
 Correct
reports
 Appreciatio
n from the
supervisor
5 months