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Project Design and Implementation: Integrating Social Media and Online Chat Customer Service for Bandcamp

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Added on 2024/07/01

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This report delves into the design and implementation of a project aimed at integrating social media and online chat customer service for Bandcamp, a music platform. It outlines the project specifications, identifies key factors influencing project selection, and details the project plan. The report further analyzes the project's outcomes, evaluates its effectiveness using appropriate techniques, and provides recommendations for future considerations. The project's success in enhancing customer engagement, expanding the artist network, and improving overall business performance is highlighted.

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TABLE OF CONTENTS
Introduction......................................................................................................................................1
Task 1...............................................................................................................................................2
1.1 Formulate and record possible outline project specifications................................................2
1.2 identify the factors that contribute to the process of project selection..................................6
1.3 produce a specification for the agreed project.......................................................................8
1.4 produce an appropriate project plan for the agreed project.................................................12
Task 2.............................................................................................................................................13
2.1 Match relevant resources efficiently to the project from the given case study...................13
2.2 Undertake the proposed project in accordance with the agreed specification.....................15
2.3 Organise, analyse and interpret relevant outcomes for your project using a suitable
recording mechanism such as a periodic log book....................................................................16
Task 3.............................................................................................................................................17
3.1 Use appropriate project evaluation techniques....................................................................17
3.2 interpret and analyse the results in terms of the original project specification...................18
3.3 make recommendations and justify areas for further consideration....................................19
Task 4.............................................................................................................................................21
4.1 produce a record of all project procedures used..................................................................21
4.2 use an agreed format and appropriate media to present the outcomes of the project to an
audience..................................................................................................................................... 22

LIST OF FIGURES
Figure 1: Project-Life Cycle............................................................................................................2

LIST OF TABLES
Table 2: Project plan...................................................................................................................... 12
Table 3: Periodic logbook..............................................................................................................16

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Introduction
The present report will be discussing about project designing, implementation and the process of
evaluation for Bandcamp. Report provides detailed outline of various project specialization along
with different consideration. Report will be discussing about project management and designing
with application of a variety of tools and techniques. Lastly project complete overview and
recommendation is offered for further enhancing the overall project for benefiting the
organization.
1

Task 1
1.1 Formulate and record possible outline project specifications
About the organization: Bandcamp is a music company that offers services online. This
organization was established in the 2008. The organization is providing an online platform where
music artists can sell and share their music directly to music lover or customers. The
organizational aim is generate and propose potential for artists as well as listener together with
earning profit by selling music. Fans alone have paid about $310 to their favorite artist. The
organization a amount of 15% per transaction made.
Project life-cycle and its role:
Project Life Cycle is referred to a series activities or steps which are undertaken for seamless
project completion. The cycle comprises different phases which every project need to follow in
its lifetime. Irrespective of size, nature, complexity a project can be mapped into a 5-structure
model (Gholami, and Murugesan, 2013). Lifecycle consists distinctively five phases: Initiation,
planning, execution, controlling and monitoring, and lastly closing.
Figure 1: Project-Life Cycle
2

Project initiation stands for defining and authorizing the undertaken project. The manager takes
information and then creates Project Charter. This charter consists of understanding and
conceptualizing the need and requirement of the project. Second stage is project planning, here
detailed strategy regarding the project is laid down, in this phase abilities of the organization and
available resources are determined for the success of the overall project. Here for this project, the
project planning is done for Online Chat Customer Service and Extensive Social Media
integration. Third phase is project execution, in this phase all the defined activities and the
decisions taken in the earlier phase is implemented . Consequent phase is monitoring and
controlling where the project manager needs to supervise the entire project for prevents errors.
The last phase is Project closure where the processed resources are handover to the customers
and officially the project competition is declared (Kerzner, and Kerzner, 2017).
Extensive functions
Online chat customers service: The organization need to include this service in official website to
offer proper communication in between the business representatives, artists and the listener.
Through this service the customers can identify their benefits and make any queries directly
through the website. The organization can also be benefitted by offering more customer service,
faster reply and gain competitive advantages through low cost marketing.
Extensive Social Media integration: Social media can attract more artist and listeners to get
involved with the organizational services of Bandcamp. Business network will be expanded and
more social timeline activities can be handled and monitored. This platform can be used for
displaying events and activities in real time, and the same platform can be used for featuring new
artist for engaging customers and artists as well.
Related department
The IT Technical department in charge of the entire project execution, this department needs to
analyze all the business requirements for project completion. IT department need to incorporate
3

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with department of marketing department for gathering various information regarding the current
market trends and disputes (Gholami, and Murugesan,2013). For fulfilling the financial
requirement for project completion the department is expected to communicate with the
accounting department.
Aim
The project aim is to integrate the social media along with online chat customer services in the
official website of Bandcamp. Online chat customer services are effective for establishing proper
communication between customers, artists and associates. And through Social media integration
Bandcamp can extend its customer base.
Objectives
The key purpose of the undertaken project can be achieves efficiently by following the
mentioned objectives. Objective helps in work modularization and to meets the pre-define
standards:
 To analyse business capabilities and requirements for serving customers and artists.
 To upgrade the organisational website and make it more effective form customers and
artist perspective.
 To evaluate and understand scope of online customer services and integration of Social
media for engaging more customer and to enhance the power of marketing.
 To establish appropriate solution and approaches for integrating social media and online
chat customer service in the organisational website considering the business constraints.
Project Constraints
Project Constraints are circumstances or events which has the ability to restrict, limit, or regulate
the project. Major constraints while project execution is considered as delay in activities.
Resource availability and management is also some challenges that organization can face while
project execution and quality monitoring (Tebbe, 2015). Legal policies and laws are also some
restrictions that are to be considered while implementing the project design.
Anticipated outcome of project execution
4

This project is related to integration of Extensive Social Media in the organizational website that
will be effective in expanding the organizational network to reach more and more customers and
enhancing the artist involvement with the offered service (Kerzner, and Kerzner, 2017).
Moreover the implementation of online customer service will be very effective in resolve various
customers and artist issues related to errors in transactional, music availability etc.
Assumptions
Assumption in project management is those beliefs that are assumed to be true in future. For a
successful project completion both constraints and assumptions are taken into categories. For the
present project assumption are made regarding Scope, finance, resource, expectation of Artist
and customers, vendors and partners and lastly project completion in estimated time schedule.
5

1.2 identify the factors that contribute to the process of project selection
For extensive Social Media integration
Budget Overall budget for the project including the cost involved in server
requirement along with software and hardware is about $12,000
Technical skills required For integrating the social media services within the website, the
organization need to understand various technological skills needed
for understanding the formats. This helps in making changes in code
or program of the website accordingly. To enhance the performance
and quality of service along with optimization of cost and time.
Human resource At most five people is required for designing, implementing and
integrating social media service to organizational website for
performance enhancement and proper functionality.
Potential profit User authentication protects the website and the network created by
preventing unauthorized access or sharing. Social media optimized
both time and cost required for marketing, advertisement and
promoting their product and services (Schwalbe, 2015).
Impact on reputation Social media integration will enhance the organizational brand value
and reputations. This in turn will increase revenue earned. More
listeners and artist get involved with the business activities.
For Online customer services
Budget For designing the software and the website an amount of $15,000 is
required. Per hour cost of the agent required is $5.
Technical skills required For preparing the user-interface, Technical skills are requisite,
integration of the chat option in the official website and also for
engaging customers. IT Technical skills are required for the present
undertaken for monitoring customer’s characteristics.
Human resource Minimum 3 people are needed for analyzing the service offered in the
online chat customer service, its functionality. It helps to make
appropriate changes for improving the service offered.
Potential profit Customer engagement increases and issues are resolved faster and
6

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easily.
Impact on reputation Improves brand values and customer service that helps in developing
trust factor among customers.
This project is implemented and executed with the available resources and organizational
capabilities. The project is allied with integrating online chat customer service and social media
for improving overall organizational business by offering user friendly services and also to
decrease the complexities between organization, customers and artist.
7

1.3 produce a specification for the agreed project
The agreed project has a goal of extensive social media integration and availability of the online
chat customer services to the customers. The project specification has a major focus on the
various following stages:
Requirement specification
The major requirement of the organization is to improve the services for the customers and
aware them from social media integration and online chat customer services. For the number of
the users and artist the organization is growing to start up the website, developing software, and
live chat on any website. In such cases social media is important to protect, aware from any fake
users and share the information within the customers. Through online social media chat system
helps in reducing the cost and time and improving the support of the customers.
Systems analysis
The project has also considered the online social media business practices which are effective to
support the team and the projects of agile practitioners which is more effective to support the
customers. The online social media system has need of new username Id login systems for
managing the users and their authentication too for the social media services along with payment
to the artist and the channels. For avoiding the confusions there is need of some changes like in
code, various payment methods should be applied, telecommunication after the consumer
acceptance these all changes are necessary in the website to integrate the chat system of the third
party and also the customers services supports.
Feasibility study
The organization is also increasing in the revenue through the discount services, music services,
chat services, these all have a scope to improve the services and provoke and engage the
customers in the activities. To design the system potential time and cost is necessary in the
organization. To meet up the requirement the project has suitability with the business structure
and existing website too. The project is feasible in terms of cost, size. time, resources and scope.
Software systems
8

For the customer service management the organization can purchase the software, so that they
can use the processed data in the service quality monitoring and decision making. For the active
sessions software is required to stream the music, background and website related advertisement,
for the active sessions only. For the backend services there is a need of software for user activity
monitoring, authentication, online chatting, device compatibility.
Hardware systems
SIf there are highly capable servers then it is easy to fetch the data in more effective time. also,
through the social media there is need of high quality storage system for reducing the time for
storage and loading of music and videos. Working on the project or website, hardware is
required for the programmers and customer service agents.
Algorithms
For the future integration on social media through website the project is expected to complete
through parallel utilization.
9
Find resource from set
If pass: Assign new
Else: Redone
Integrate
Use the output of the
other modules
Algorithm-Start

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Designs
For the user processing, the button has to be feed the details as state, name, mobile number, mail
address, username login to initiate the communication. It is also planned that there will be the
right button at the right bottom so it is easy for the customers and by these services becomes
easier and efficient. For the further communicate and general queries and to assigned agent for
the questions the user can talk to chat bots, which is the advance technology of doing online
chatting with the consumer. Also through the social media it is easy to load videos and music
fastly on the website and also can be played as a background music which is the more advanced
social media technology.
Several approaches to a particular problem
The organization can also use third party applications through software or feature on website and
shared their own server which can provide more services to the customer effectively.
Organization can integrate redirects the users on the partner website or directly on the website
for the services. Also, to meet up the customer requirements multiple programming language and
user interface can be used.
Technique to solve a problem
10
Algorithm-
FFinish end

To avoid the problems and risk the project is based on success and the trial. Standard approaches
is defined in almost all the cases to reduce the wastage of cost and time during the execution of
the project.
Improve a current system
The user are required to upgrade their browser and plug-in software and it will also add
functionally of calls and chats for the premium users and now a days for all the users on the
website
11

1.4 produce an appropriate project plan for the agreed project
Table 1: Project plan
Project Plan Week
TASK/ week First
Week
Second
Week
Third
Week
Forth
Week
Fifth
Week
Sixth Week
Requirement specification
Systems analysis
Feasibility study
Software systems
Hardware systems
Algorithms
Designs
Several approaches to a particular problem
Two or more programming languages
Different user interfaces
Develop a new technique to solve a problem
Improve a current system
Evaluate different approaches
12

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Alternative implementations
13

Task 2
2.1 Match relevant resources efficiently to the project from the given case study
Using the mentioned available resources, the organization for project implementation, execution
and completion will need optimal time and cost. Project closure can be done by considering the
estimated constraints:
Hardware tools: For project implementation and execution, Bandcamp must create set of
software. And for supporting and application of the software various hardware tools are required.
Thus, the organization need to computer system and various peripheral devices. Example: the
organization must have computer desktops that are very helpful and effective for coding a
program or creating software using different programming languages. However, the organization
also has laptops and palmtop in IT department for offering flexibility in their work. Printers in
the organization are required for printing different hardcopies of various documents or contracts
that are required for physical records. For establishing communication between the stuff member
the organization tools like telephones are used that are used for data and information sharing.
Software tools: For designing and execution of the undertaken project various software tools are
needed. For Example, for managing the data and information within the organization word
processing application like Microsoft Word is used. The same data is then used by the
organization for creating documentation for the project associated with strategies, laws, policies
and activities to be performed. MS office suite is helpful for creating letter head, reports and
contracts that are used for communication purposes. MS-Excel is used for managing the data and
information collected from users, market surveys. For project management, the manager chooses
to create a Grant chat, for designing it Microsoft project is used that describes the activities to be
performed and the time required for performing that task. Software application save time and
effort required for performing various task manually along with cost optimization for planning
and designing the project. Visual studio is a code editor that can be installed for front end
services while for the management of backend services of the organization various software of
database is used.
14

Human resources: For successful implementation, designing, and execution of the project
monitoring is required. Thus for integrating Social media platform a team of 6memeber is
required while for monitoring the online chat service 3 person is required (Schwalbe, 2015).
There are responsible for maintaining, monitoring and controlling the project assigned to them.
However, main purpose of employing these resources is to uphold the service offered, quality
maintenance, data collection etc.
15

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2.2 Undertake the proposed project in accordance with the agreed specification
Project has been completed as per the specification given that will be effective in marinating
overall functionality and profitability:
Project completion within estimated timescale: the overall estimated timescale for project
completion is effectively communicated among all the stuff members involved with the project
execution (Saunders, and Lewis, 2012). For integrating the features in the website of the
organisation both time and cost constraints re kept in mind. Approaches for executing and
project closure is considered for project completion in the assumed time period without affecting
the service offered and business performance. For accomplishing the pre-determined aims and
objective proper project planning is needed including proper project designing and prototyping
with all the available resources and their skills.
Resources utilisation: Proper project completion or execution includes data collection from
different sources or customers through proper analysis. Through the collected data conclusion
can be made by the organisation regarding the effectiveness of the added feature in the
organisational website. Role and responsibilities of the stuff working for the project is distributed
effectively as per their skills, knowledge and capabilities. Thus, various activities can be
executed in parallels.
Techniques for solutions: For planning and designing phases in the project execution the
organisation must apply proper work distribution along with Gantt chart creation and reviewing
the critical path are considered as significant activities.
Development Monitoring: For monitoring the overall project development, the team and tool of
project management are implemented. Using the tools, the organization is supported by assigning
the roles and responsibilities to the team member and consumption related to time and cost can
be determined conclusively.
Project plan adaption and maintenance: For reducing delays and issues of poor services
qualities, organization must make change while project planning considering current market
demands and necessity.
16

2.3 Organise, analyse and interpret relevant outcomes for your project using a suitable recording
mechanism such as a periodic log book
Periodic logbook can be used in the organization that will be supportive in managing and
recording the results that has been achieved by monitoring activities. Logbook helps in
developing the task or activity sequence that is effective in organizing or setting priorities for
maintaining overall service quality:
Table 2: Periodic logbook
Activity Time defined Remark or status
Investigating business requirements and conditions Done
Budget and time estimation Done
Assortment of IT technical expertise Done
Analysis of profit and Scope Done
Requirement specification and Planning Done
Goals Modularization Done
Distribution of roles and responsibilities Done
Observing performance and quality Done
Testing Results Done
Integration with website Done
Test for functionality Done
Documentation Done
Project Closure -
17

Task 3
3.1 Use appropriate project evaluation techniques
Project evaluation review technique can be used by the organization for managing various
activities and for improving the process of project execution. Through this technique Bandcamp
can achieve service quality and overall performance can be improved (Saunders, and Lewis,
2012). PERT diagram designed for the organization defines major activities that are performed in
the organization for achieving the goals and objectives are defined together with the path applied
for their completion. The critical paths of PERT indicate the increase time and cost during
project execution. The organization can also uses network diagram for the program for activity
mapping and for indicating the reduce performance.
The organization implements the mechanism for quality assurance, in this activities can be
managed that can be used for defining performance and quality. The mechanism ensures that
delivered project modules are according to the desired quality that is generated within the
estimated cost and time.
18

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3.2 interpret and analyse the results in terms of the original project specification
The project is analyzed using SWOT analysis, this helps the organization for understanding the
overall project and desired features and functionality can be attained. For an instance, strength of
the project outcome is ability to attract more customers because of social media integration.
Through this project, customers are benefit by solving their queries in real time through online
customer service. From the customer’s perspective strengths of the project is that it support
various changes that effective make effective and reliable service. Strengths of the project are to
offer cost optimization, proper resource utilization, in-time execution etc. Conversely, the project
also has some weaknesses which impact the overall quality and performance of the organization.
For instance, proper mapping in the project is missing regarding risks and obstacle for execution.
Other weakness that the project has is unstructured process of monitoring.
Technological advancement and changes in features of web application impact the overall
organizational business (Martinelli, and Milosevic, 2016). This are considered as threat that can
effective website sustainability. Increasing rates or cost and customer demands and requirements
are also parts of threats. The project do has opportunities like offering data sharing among
customers, cost optimization for operation, reliable access.
In addition, project effectively has attained all its pre-defined goals and objectives. Through
mapping the cost and time factors are effectively utilized this enhances the overall performance.
The project’s work units are dynamic and according to the requirements changes are made. This
results in compensating the delays and within time constrains the project is completed. From
improving the reporting and monitoring process of the project the roles and responsibilities of
resources are altered according to their skills and capabilities.
Completion of the project gives outcomes as social media integration along with online customer
services. Communication and for offering customer services that are effective in solving issues
regarding the product or service offered by the organization these features were added. Social
media integration engages more in comparison to that of traditional approaches.
19

3.3 make recommendations and justify areas for further consideration
From the result attained of the undertaken project it can be concluded that the overall outcome is
as per the specification and demand of the organization, customers and artists. However, it has
been found that there are certain area that must be considered by Bandcamp for being more
productive and effective to offer more services and benefit for the business as well as customer
considering the present market trends and demands. Some of the modification or alteration the
organization can make in the project while working for the latest version of services are
discussed below:
Project Importance: Project goal is related to social integration and online service customer.
However, there are some other techniques that are also needed to be integrated. For instance, the
importance of project can also be enhanced for listener, artist as well as the organization by
offering online services of customer and parallel operation in multi-site through which customers
can effectively manage their visit. Features like streaming features improve the customers
experience and access.
Project results application: The project need to apply primary features to its main primary site
where customers can make communicate and make query through the website. The marketing,
promotion and advertisement of the events organized by the organization can be displayed in the
organization socially that will attract more customers and artist.
Implications and Limitations: The undertaken Project has limitation in its features and
technology for attaining higher performance in content loading and music sharing. Whereas,
implications is effected impacted with the changing technology (Turner,2016). Stable software
version must be considered by the organization along with other tools so that website becomes
more stable and reliable.
Recommendations
From the outcomes result, it can have been recommended that the website must be integrated
with a proper login process. Sharing of music must be authenticated. For instance, social sharing
must be bounded proper logins techniques which will restrict unauthorized users to view the
content of the website or to download or access music file illegally. Online Chatbot can be
20

introduced for enhancing the customer base and improve the brand image. Effective website
design and responses in real time of the chat-bots will reduce cost required for deploying agents
and build customer trust.
21

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Task 4
4.1 produce a record of all project procedures used
For meeting the desired outcome the project has used several outcomes. The project procedure is
the activities, techniques, methods used to simplify the operations and improve the outcomes and
this procedure are integrated in various stages in the project.
For mapping the potential of the project execution of business planning is necessary so that
planning phase of the business can be done properly(Bonham, 2005. ). Execution of the basic
needs is also determined. For examples, the cost benefits analysis is determined by the scope and
benefits, the initial process of the project is to give benefits to the organization so that planning
and funding should be processed properly and for that basic data is provided to work in sequent
manner.
Core factors of these projects are cost and time. For managing and planning the cost and time the
project used budget planning, specification and Gantt chart. For managing the project effectively
they used resource allocation, critical path analysis and role distribution. For quality planning,
quality assurance is also provided.
In the organization the core requirement for the customers are essential to gather for
questionnaires and interview process. For the proper analyzing of the data in accurate and
reliable manner, project management tools are used for analyzed the data collection. To
understand the function of the project specification is prepared and signed.
The resources are used according to project roles and responsibilities. Designer project user
interfere and prototype to the major stakeholder to communicate with the new website. To
improve the integration of the resources the design phase used cost analysis, framework, and user
modeling and agile design.
For monitoring and implementing phases with the procedure of the activity execution, quality
monitoring, reporting and communicating must be included. To improve the outcomes, the
policies and the procedure help in role execution and work management. To meet the desired
22

outcomes Project logbooks and periodic monitoring are used to ensure that activities as per the
specification.
23

4.2 use an agreed format and appropriate media to present the outcomes of the project to an
audience
For communicating outcomes the major audience of the project is the owner of the website. For
understanding the basic changes in the project and the scope the outcome is presented in the
summarized reports with the outcome to conquer the markets. The major outcomes can be
communicated by the management team of the organization.
Description
To integrate the functionality of the online sharing and the chat bots within the existing web
platform on the social media for that project is initiated with the goals and objectives. To
improve the service continuance and to reduce the higher need of the changes the project was
expected to integrate within the website and to create it functionality (Conway, et al 2013). To
deliver the security, high performance, and reliability in the chat-bots operations project was
planned according to that, whereas to achieve the goals it is required to be secure and
manageable through social integration.
Outcomes of the project
 For higher registration and subscription to the website it is necessary to save time. the
project has also integrated social sharing functions on most of the pages and share music
content of the artist within the applications
 Those are engaged in the community and the premium content subscriber social sharing
is available. To prevent the sharing and the premium artist work it helps in and to provide
the authentication details or authorize the account on the website which is also provided.
The integration of the chat-bots are planned to improve the service the customer care services
and reduce the time for the services (Fuchs, 2017). The organization can use the chat-bots to
automate the customer queries and reduce the need of the resources for the customer service.
To reduce the time for the services and improve the customer care services integration of chat-
bots are planned. To reduce the needs of the resources and automate the customer queries
organization uses the chat-bots for the customer services.
24

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Conclusion
Report has discussed about aims, objectives, procedure and constraints of a project that is
executed by using various tools and techniques for achieving the desired outcome. Report has
discussed about work breakdown structure and techniques like PERT, CPT. The report also has
provided a logbook for supporting the overall process of project execution. Report has also
discussed about effectiveness of the executed project and process of management for meeting
overall project quality. Report lastly discusses about the requirement of features that can be
integrated and for maintaining customer satisfaction.
25

References
Books and Journals
 Gholami, B. and Murugesan, S., 2013. Global IT project management using Web 2.0.
In Perspectives and Techniques for Improving Information Technology Project
Management(pp. 150-172). IGI Global.
 Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to
planning, scheduling, and controlling. John Wiley & Sons.
 Schwalbe, K., 2015. Information technology project management. Cengage Learning.
 Saunders, M.N. and Lewis, P., 2012. Doing research in business & management: An
essential guide to planning your project. Pearson.
 Martinelli, R.J. and Milosevic, D.Z., 2016. Project management toolbox: tools and
techniques for the practicing project manager. John Wiley & Sons.
 Turner, R., 2016. Gower handbook of project management. Routledge.
 Bonham, S.S., 2005. IT project portfolio management. ^ eMassachusetts Massachusetts:
Artech House.
 Conway, P.H., Mostashari, F. and Clancy, C., 2013. The future of quality measurement
for improvement and accountability. Jama, 309(21), pp.2215-2216.
 Fuchs, C., 2017. Social media: A critical introduction. Sage.
 Tebbe, M., SAP SE, 2015. Social media integration platform. U.S. Patent Application
14/010,733
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