Analyze Social Media and Human Behavior

The provided document contains a detailed analysis of various studies related to social media's impact on human behavior. The assignment includes 20 references from academic journals and books that explore how social media affects user loyalty, adoption rates, and productivity. The study also examines the role of social media in business performance, including its impact on customer engagement and employee learning. The assignment aims to provide a comprehensive understanding of the effects of social media on human behavior and its implications for businesses and individuals.

Project design
implementation and
evaluation

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Project specification..............................................................................................................3
1.2 Factor that contribute toward the process of project selection.............................................4
1.3 Produce a full specification for agreed project.....................................................................5
1.4 Appropriate project plan for Extensive Social Media Integration using suitable tool..........6
TASK 2............................................................................................................................................6
2.1 Match relevant resources efficiently to the project...............................................................6
2.2 Undertake the proposed project in accordance with the agreed specification......................8
2.3 Organise, analyse and interpret relevant outcomes.............................................................12
TASK 3..........................................................................................................................................22
3.1 Research evaluation techniques..........................................................................................22
3.2 Interpret and analyse the result in term of project specification.........................................23
3.3 Recommendation and findings............................................................................................23
TASK 4..........................................................................................................................................24
4.1 Produce a record of all stages of your project procedures and project development used to
complete your project ...............................................................................................................24
4.2 Use an agreed format and appropriate media to present the outcomes of all of your
findings professionally to an audience......................................................................................24
CONCLUSION..............................................................................................................................24
REFERENCES..............................................................................................................................25

INTRODUCTION
This report is based on enhancing the profit share of Bandcamp by developing a new
platform features which support them in expanding their operations as well as customer base
which in turn will increase the profitability of company. Bandcamp can enhance their business
operations through new features like Extensive Social Media Integration and improving internal
communication for registered users (Killian and McManus, 2015).
TASK 1
1.1 Project specification
There are mainly two types of website for an Bandcamp such as social media and web
portal. Both are essential and effective for the company to provide entire detail about their
business to the clients. Project specification consists of comprehensive description about a
particular project which includes background, rationale, significance, aims and objective of
undertaken project. It support in creating as well as framing up a better study so that positive
outcome can be achieved from the research. Following are the points include in project
specification:
Background
This project is based on Bandcamp company which is an innovational company that
perform operations in music streaming and purchasing. It started its musical store in year 2007
and gain recognition from the music community. The artists those are registered with Bandcamp
had official earned around $100 million from the sale of music (Laroche and et. al., 2012). By
getting positive result from this initiation, it started its own micro website under the domain of
Bandcamp and started sharing as well as selling of their track.
Rationale
Main purpose of conducting this research is to provide an information about various
sources through which Bandcamp can enhance their profit share. This research explain about two
major platform that can be adopted by company for increasing sales such as Extensive Social
Media Integration and improving internal communication for registered users. The research will
be helpful for Bandcamp in future growth also as social media sites are one of the most
prevailing trend within the market nowadays (Lovejoy and Saxton, 2012). Therefore support
company in increasing their customer traffic and increase volume of sale.

1.2 Factor that contribute toward the process of project selection
There are number of factors that affect the selection of a project which includes cost,
time, scope, risk, available resources etc. In current research there are two options available in
front of Bandcamp which support them in increasing the profit of a company these are Extensive
Social Media Integration and improving internal communication for registered users
(Milakovich, 2012). From these two options, Extensive Social Media Integration is most
appropriate project for Bandcamp as social media sources are most demanding platforms
nowadays and is also cost efficient. This project will support company in enhancing their brand
image as well as awareness about its services. Following are the factors that are involve in
project selection: Cost:- It refers to the amount which a Bandcamp is required to spend for implementing
and executing operations related to Extensive Social Media integration. Identification of
cost incurred during project is one of the essential part of a project management plan. For
completion of this project in an effective manner, project manager requires sufficient
amount of capital so that positive outcome can be achieve. Resources:- It contains the information about various resources that are required by
Bandcamp for completing this project effectively (Miller and Tucker, 2013). This
includes financial resource, technical expertise, computer systems, software manager,
web designer and developer etc. Risk:- This section describes about the risk that are involve within the project of
Bandcamp such as financial loss, risk of hacking, lack of time, lack of cost etc. Communication:- It contain number of sources through which project manager
communicated with its team members for ensuring effective flow of information and
timely completion of project. It include mails, meetings, notice, presentations etc. Time:- This section depict about the time period that are required by a project manager to
complete its work. Current project of Extensive Social Media Integration for Bandcamp
company required around six months for its completion.
A weighted scoring method is an effective tool that gives a systematic process for
choosing projects based on different criteria. This model also support an organisation to weight
their success of project . This post is a response to one of business readers who wanted to
understand how to compare various software solutions. In this case, leader wanted to compare

bug-tracking techniques and recommend an alternative to their team members. Company could
use this model and gain success and growth within predetermined time period.
1.3 Produce a full specification for agreed project
There are number of aspects which must be consider by a project manager while
preparing a project specification as it support in formulating plans regarding the actions that
must be taken for success of project (Nisar and Whitehead, 2016). These aspects are explained
below:
Introduction: The extensive social media integration will support Bandcamp in approaching
their customers from around the world by managing their social media sites over single software.
Apart from this it can also enhance its profit share by maintaining an effective relation with
existing customers. This can be done by improving the internal communication with registered
users like the information about new tracks or music can be provided to its existing customers for
keeping them indulge with company. Following points are includes in project specification.
Aim
“To investigate the importance Extensive Social Media integration and Improved internal
communication for registered users in increasing profit share. A case study on Bandcamp.”
Objectives
 To identify the concept of Extensive Social Media Integration and its importance.
 To examine the importance of improved internal communication for registered users.
 To determine the way for enhancing profits share within Bandcamp.
 To determine the role of Extensive Social Media Integration and Improved internal
communication for registered users in increasing profit share for Bandcamp.
Questions
 What are the concept of Extensive Social Media Integration and explain its importance?
 What are the importance of improved internal communication for registered users?
 What are the different ways for enhancing profits share within Bandcamp? What are the role of Extensive Social Media Integration and Improved internal
communication for registered users in increasing profit share for Bandcamp? Timescales:- It refers to the time taken for the executing the activities that are involve
within the project. Project manager require around 6 months for completing the Extensive
Social Media Integration project of Bandcamp company.

 Scale of operations:- This includes the area which are covered under project. This project
is about the Extensive Social Media Integration and under which the scale of operations
is limited to three main social media site such as Facebook, Instagram and YouTube. Standards:- This section describe about the standards that are required to consider in
order to perform each activity effectively. This further support in achieving the desired
outcome from the number of activities performed. Resources implications:-This section describe about the way through which resources
are being implemented to each activity involve in project for its execution. Business data:- This section includes the current data of Bandcamp regarding its current
performance which act as a base for further execution of project. Time Horizon: In this research report, Gantt chart is used for calculating the required
time period of research project. Through Gantt chart, researcher get the idea about when
the project was started and when will the project will end.
 Research Budget: It is the expected budget which is needed for conducting the research
successfully (van Puijenbroek and et. al., 2014). It includes budgets such as travelling
budget of researcher, utilised costs and expenses etc. which is used by the researcher.
 W3 standards – W3 stands for World Wide Web and it is work revolves around the
standardisation of web technologies. The researcher used this standard which assist them
in completing defined work in given time period. W3 mainly follows procedure which
help in promoting the development of high quality standards that are based on consensus
of the community. This is the technical report development procedure which is consider
as set of steps and requirements that are followed by W3 working groups to standardise
web technology.
 Software – In this report, survey is the best method which can be use as a software in
order to collect and gather data and information. This will assist in analysing each
respondent views and opinion regarding specific research project topic.
 Hardware – The most common used hardware tool in an investigation is the computer.
They are use this device in order to run software which measure changes in the
autonomic nervous system. It can be used for storing personal detail and data which are
helpful in completing research report. Hardware tool assist in interacting with subjects
and therefore gather information on their performance.

 Ethical issues – This is that section which play an important role in order to carry out
main activities and functions which assist in gaining attention of customers. While
conducting this research, there are various issues and problems that are faced by
researcher in performing their business operations. The main issue are time and costs
which create problem at the time of developing report. Researcher need to safe and
secure all personal details that are related to respondents in better manner. If an
investigator does not follow ethical consideration effectively so there are various other
issues occurs such as rules and legal practices.
Literature Review:
What is the concept of extensive social media integration and its importance
Social media has played a critical role in today's world so as to advertise a product or
company. Extensive social media integration is about the combination of different social media
platforms so that customer will get right information at right time. There are many importance of
extensive social media integration some of them are as follows:
Saving of time:
Now a days, people not only holds a single account of social media but also they have
accounts in different channels of social media (Pai and Arnott, 2013). A person can have
account on Facebook but also at the same time it also have account in Twitter or Instagram.
Integration of social media means a person can post and receive the same post at a time rather
than copying that post and began to paste it. This saves a lot of time for the user.
Scheduling of post:
Another way that why social media integration is so important. A company which is
advertising on social media should have to post on right time so that it will impact the most on
customers. The time could be in night or after a month or day. IT would be difficult for the
person to remember the post. Social media integration helps the company in scheduling the post
within time. So that the company will not take tension to post a news and feed.
Sharing of Load:
The load on social media can be shared within managers of that it will not affect a person.
As before the time of integration of social media, the accounts of different different managers
has been managed with them, that creates complexity in advertising through social media (Peters
and et. al., 2013). In today's era, social media has been integrated and thus each manager is

providing a single password so that they can manage their post individually. This will distribute
the load of advertising.
Tracking and Analysing:
It is another important feature of social media integration. A manger van track its post
and reaction of customers so that any changes can be there. The reaction of competitors can also
be tracked allowing a manager to have finger on the pulse at all time. This tracking and analysing
helps a manager to change the post according to the need of market. Hashtag tracking is the best
example of this tracking.
What are the importance of improved internal communication for registered users?
Internal communication is the part of an organization in which all the leaders and followers
communicate effectively to achieve the goal of organisation. The improved level of internal
communication tells that the communication is done effectively and thus its importance in the
context of Bandcamp are as follows:
It defines Purpose:
Improved level of internal communication defines the purpose on which communication
is happening. A manger of any company should define the topic of communication so that it will
connect the follower or leader to that specific topic (Smits and Mogos, 2013). If idea of
communication is not specific than it will be the wasting of time for communicator.
Creates better working environment:
Better working environment is created with the help of improved internal
communication. If communication is done on the basis of what is going to be achieved than it
will surely help the company to achieve its objective. It also provides better working
environment by adding the contribution of each member. When each member is contributing to
the communication than it will surely creates better working environment.
Transparency enhanced:
The transparency of employee's perception has increased according to the improved way
of communication ( Tsitsi Chikandiwa, Contogiannis and Jembere, 2013). When employees
engaged to communicate according to the target of company than it will increase transparency
among the views and perception of employees. This transparency help them in thinking
according to the positive way.
Satisfy the customer:

It is the last importance of improved level of internal communication. If internal
communication is improved than it will increase the efficiency of employees within the
organization. This improved efficiency help the employees to work more decisively and
accurately. Thus the outcomes of company will satisfy the needs of customers.
What are the different ways for enhancing profits share within Bandcamp?
Bandcamp uses an innovative platform for providing services related to the music
streaming and purchasing. But in order to expand its profit share it has to opt for an another
platform that support them in enhancing their brand image. There are number of options
available in front of Bandcamp for enhancing their profit share. It includes online sound or video
streaming, online chat customer services, playlist related services, chatbot integrations, extensive
social media integration and improved internal communication for registered users.
What are the role of Extensive Social Media Integration and Improved internal
communication for registered users in increasing profit share for Bandcamp?
Extensive Social Media integration and improved internal communication will support
Bandcamp company in increasing their customer base through expanding the sources of
interaction (Wagner and Sutter, 2012). This in turn will increase the volume of sale which further
contribute toward increasing the profit that a company earn, as social media sites support in
approaching large number of customers throughout the world.
1.4 Appropriate project plan for Extensive Social Media Integration using suitable tool
Project plan refers to a formal document which contains a detail information regarding
the type of activities and person who are responsible for those activities (Oh and Syn, 2015). An
effective project plan support a project manager in keeping there project on track by ensuring
that each activities can be executed on timely manner. The most effective tool which is used
under Extensive Social Media Integration project is Gantt chart.
Work break down structure:

Gantt chart:- It refers to a horizontal bar chart which provides a graphical illustration of
activity schedule that help a project manager in planning, coordinating and tracking specific task
within this project.

TASK 2
2.1 Match relevant resources efficiently to the project
There are various relevant resources which efficiently work in this research project that
are described as under:
 Cost – It is one of the important resource which can be used for implementing and
executing business operations which are related to Extensive Social Media integration.

Identification of cost are incurred at the time of developing project which is one of the
important part of project management plan. While developing this report, project
manager need appropriate amount of money which help in gaining positive results.
 Labour – While conducting research report, labour or manpower is one of the essential
factor which are used for completing the research. Project manager are engage in this
project from start to end point, the involvement of others can vary. Staff availability is
another factor. An individual might be involved in another project as an organisation and
earlier activity may have take long time period.
 Technology – It is one of the major resource which covers a range items of varying uses.
It includes computers, servers, keyboards, telephones, interactive and other items. It is
required resources which can be used for collecting and gathering relevant information
related to research topic.
 Materials – It can be analysed that while completion of report, materials are consumed
resource and it can be used for completing the report. Researcher are collect relevant
material which can be used for developing appropriate investigation in better manner.
The content should be valid and accurate at the time of completion of specific report.
2.2 Undertake the proposed project in accordance with the agreed specification
Wix logo maker is identify as a simple solution for when business need a logo, and fast.
The powerful as well as complete, yet all intuitive to apply, tool allows businesses to create their
own logos without any design knowledge.
It is identify as an essential and important part of the project which is used by the
researcher in order to collect accurate and relevant amount of data from the respondents. In this
investigator need to prepare a questionnaire which will more suitable and appropriate for
accumulating proper data from the selected participants. For this questionnaire selected sample
size is 40.
Research Onion as Framework
Research Philosophy: Interpretivism philosophy is used in this research report which is
helpful for the evaluation of data in an effective manner and also it provides effective results for
reaching at a suitable conclusion. There is Positivism philosophy also in the research philosophy
but it is not reliable to use in this research project as it does not fit with the required data in this
research report (Wilken, 2014). A third philosophy is also available which is known as

pragmatism research philosophy which stands in between the interpretive research philosophy
and positivist research philosophy.
Research Approach: The next step in the research onion framework is the research
approach. The inductive approach is taken in this research report as through this approach, the
deductive research approach will be utilised for providing the linkage with an approach whose
basis is the objectivity for assessing the observations. This is in contrast to the use of an
inductive research approach rely on the subjectivity for the evaluating the observations in order
to support the outcomes of the research.
Research Strategy: The strategy taken in this research report is case study approach
along with the questionnaire. In such research strategy, the research is meshed towards a specific
single contextual setting and also this strategy is helpful for improving the understanding of the
case on which the organisation is focusing. The case study approach is helpful for providing the
research with the focus on efforts which needs to be addressed for the issues which are centred
on the impacts of research issues in the case study of organisation.
Research Choice: Both qualitative and quantitative approach was taken for the research
methods which are applied in this research study. The methods are consistent along with the
pragmatist research philosophy. This mixed method approach is helpful for providing a robust
set of outcomes (Wu, 2013). This also ensures that the research is having a in-depth evaluation of
the expected results and also involves robust findings by combining both qualitative and
quantitative research approaches.
Techniques and Procedures, and Research Instruments: In this the both primary and
secondary research was used. In secondary research, sources such as academic literature, reports
and press articles are used. For primary research, a questionnaire was developed. Microsoft
Excel is used for presenting the data through graphs.
Research Sampling: The prepared questionnaire was analysed properly before giving it
to the respondents. Also the questions which are asked are clear and understandable by the
respondents. Feedback from some potential respondents were taken for constructing the
questionnaire. From the feedback and analysis, the questionnaire was prepared again after
changing the required variables (Castelló, Etter and Årup Nielsen, 2016). This research study
utilised the convenience sampling approach as it provides a simple and quick approach for
identifying the potential respondents for conducting the primary research.

Research Ethics: Due to the involvement of primary research, research ethics are applied
for ensuring the results to be robust and also relevant. The principles of research ethics which are
used involve informed consent, anonymity and confidentiality of the respondents. The
respondents are provided with the research objectives and can be opt out at any point of time
according to their will.
Research Limitations: The main limitation for carrying out this research is the time. The
data collected takes a large amount in analysing and also the research which needs to be done
also takes time. The provided research topic is very broad and time is required for gathering the
responses from questionnaires and also to take suggestions from other researchers.
Research Reliability and Validity: The topic of this research needs huge amount of data
and information which needs to be analysed properly for getting the expected outcomes. It is
very essential that the data gathered must be reliable and accurate for predicting the future
outcomes of this research report. The questionnaire also needs to be considered for validity and
reliability. The questions chosen for questionnaire must be relevant to the research topic and
must not be personal otherwise it can effect the behaviour of respondents.
Questionnaire
Q1) Are you aware about the concept of Extensive Social Media Integration and improved
internal communication?
a) Yes
b) No
Q2) What are the importance of Social Media Integration and improved internal communication
for registered users?
a) Maximising customer base
b) Increasing profit share
c) Enhancing brand image
Q3) Are you satisfied about the product or services offered by Bandcamp?
a) Yes
b) No
Q4) What are the different way through which Bandcamp can easily enhance their profits
share?

a) Extensive Social Media integration
b) Improved internal communication for registered users
c) Chatbot integrations
d) Online sound or video streaming for music shows.
e) Personalised Web-Radio Stations
Q5) Is extensive Social Media Integration and Improved internal communication play vital role
in increasing profit share for Bandcamp?
a) Agree
b) Strongly agree
c) Disagree
d) Strongly Disagree
Q6) Does social media integration is beneficial for the Bandcamp to retain long run
sustainability at marketplace?
a) Agree
b) Disagree
Q7) Is social media integration support an organisation to enhance customer base and
expanding its operations?
a) Yes
b) No
Q8) What are the potential risk faced by Bandcamp during implementation of social media
integration?
a) Time and Cost
b) Website crashes
Q9) Does company try to improve internal communication system for register user in order to
enhance its existing services?
a) Agree
b) Strongly agree
b) Disagree
d) Strongly Disagree
Q10 Recommended different aspect for Bandcamp to retain long term position at market and
enhance their profitability.

2.3 Organise, analyse and interpret relevant outcomes
An investigator manage and organise different activities which are helpful in completing
the research project in better manner. They are gather and collect relevant information with the
use of surveys and developing questionnaire. By this, they can easily analyse each and every
respondent opinion and views regarding specific research topic. They are select few respondents
among large number of population which help in acquiring correct results and outcomes
effectively. It is important for researcher is to organise and manage all activities which are
helpful in completing specific research report.
Q1) Are you aware about the concept of Extensive Social
Media Integration and improved internal communication?
Frequency
Yes 25
No 15
Q2) What are the importance of Social Media Integration
and improved internal communication for registered users?
Frequency
Maximising customer base 15
Increasing profit share 15
Enhancing brand image 10
Q3) Are you satisfied about the product or services offered by
Bandcamp?
Frequency
Yes 30
No 10
Q4) What are the different way through which Bandcamp
can easily enhance their profits share?
Frequency
Extensive Social Media integration 15
Improved internal communication for registered users 10
Chatbot integrations 5
Online sound or video streaming for music shows. 5

Personalised Web-Radio Stations 5
Q5) Is extensive Social Media Integration and Improved
internal communication play vital role in increasing profit
share for Bandcamp?
Frequency
Agree 20
Strongly agree 10
Disagree 7
Strongly Disagree 3
Q6) Does social media integration is beneficial for the
Bandcamp to retain long run sustainability at marketplace?
Frequency
Agree 35
Disagree 5
Q7) Is social media integration support an organisation to
enhance customer base and expanding its operations?
Frequency
Yes 30
No 10
Q8) What are the potential risk faced by Bandcamp during
implementation of social media integration?
Frequency
Time and Cost
Website crashes
Q9) Does company try to improve internal communication
system for register user in order to enhance its existing
services?
Frequency
Agree 16
Strongly agree 10
Disagree 8

Strongly Disagree 6
TASK 3
3.1 Research evaluation techniques
PERT stands for Program Evaluation and Review Technique. PERT is used to calculate
the amount of time needed to complete the each task of a given project and to identify the
minimum time for completion of that project (Hill, Jones and Schilling, 2014). PERT is almost
similar to critical path analysis but there is certain differences in PERT as compared to CPM. In
PERT ,we have to create three different time estimates for the project which are as follows:-
1.The Optimistic Time Estimate
2.The Pessimistic Time Estimate
3.The Most Likely Time Estimate The Optimistic Time Estimate: It is an estimation of shortest possible time for
completion of an activity of the project under ideal condition. The Pessimistic Time Estimate:It is an estimation of maximum possible time required
for completion of a project taken for an activity.
 The Most Likely Time Estimate: It is an estimation of time of an activity which lies
between the optimistic time estimate and pessimistic time estimation.
By using the pessimistic , optimistic and most likely time estimates of given activity , we can
calculate the estimated time of the that activity by using following formula:
Estimated Time Finally we come to know about the SD of critical path by using variances of all
the critical activities to find the average fluctuation on the estimated time and plan accordingly of
Pessimistic + Estimation Time of Optimistic + 4* Most Likely Time Estimate.
After calculating the estimated time of the all the activities , Critical path of the project is to be
identified. Then we should calculate the standard deviation (SD) of each activity of the project to
identify the variances of the project.
SD of each activity is calculated by using following formula:
Estimated Time of Pessimistic - Estimation Time of Optimistic
Finally we come to know about the SD of critical path by using variances of all the critical
activities to find the average fluctuation on the estimated time and plan accordingly.

It is the common thinking regarding compelling path by using accurate strategies and
policies that will help them in reaching with exercises in given time period. There are different
number of research assessment method and some devices which can be recognised in order to
increasing correct results. It is vital part of research which support them in reducing quality and
shortcomings of required work. There are mainly two sorts of assessment strategies are
recognised that are mentioned as under:
 Formative assessment – In this factor, assessment of investigation can lead towards
legal manner in order to increasing growth and gain success level. It will help them in
limiting probability of some mistakes and errors. The main opportunity of this research is
to learn various things by using different reasonable tools.
 Summative assessment – It will describe as the assessment technique of evaluation and
measurement that are performed at the end unit which allow researcher to evaluate and
understand the knowledge in proper manner. It will assist in evaluating skills which can
be used for gaining valid conclusion of defined instructional time period.
3.2 Interpret and analyse the result in term of project specification
From the above given information in literature review it can be analysed that Extensive
Social Media integration plays an essential role in improving the brand image of a company. As
it provide a platform through which several social media sites can be operated over single place.
This support in approaching large number of people at one time which in turn will increase the
customer base (Wang, Lee and Hua, 2015). Apart from this by improving the internal
communication system, company will be able to improve their relation with existing customers
which further help in increasing profit.
Theme 1: Awareness about the concept of Extensive Social Media Integration and improved
internal communication
Q1) Are you aware about the concept of Extensive Social Media Integration
and improved internal communication?
Frequency
Yes 25
No 15

Yes No
0
5
10
15
20
25
25
15
Frequency
Interpretation: From the above mentioned information, it can be concluded that large
number of population are aware about the concept of Extensive Social Media Integration and
improved internal communication. In this 25 out of 40 respondents are agree as both ways are
understand by the population and remaining are not agree according to the same.
Theme 2: Importance of Social Media Integration and improved internal communication
Q2) What are the importance of Social Media Integration and improved
internal communication for registered users?
Frequency
Maximising customer base 15
Increasing profit share 15
Enhancing brand image 10

Maximising customer base
Increasing profit share
Enhancing brand image
0
2
4
6
8
10
12
14
16 15 15
10
Frequency
Interpretation: As per the above mentioned information, it can be determined that Social
Media Integration and improved internal communication are important for the Bandcamp in
different ways. In this 15 out of 40 respondents are say thus it is essential for the company to
maximise customer base, other 15 are favour as it help them to increase their profit share and
remaining respondents are favour as both tools support an organisation to enhance their brand
image.
Theme 3: Satisfaction level of customer towards business products and services
Q3) Are you satisfied about the product or services offered by Bandcamp? Frequency
Yes 30
No 10

Yes No
0
5
10
15
20
25
30
30
10
Frequency
Integration: According to the above mentioned graph it can be determined awareness and
satisfaction level of customers towards business product and services. In this 30 out of 40
respondents are agree this statement and remaining population disagree as per the same.
Theme 4: Different ways in which company enhance their profit
Q4) What are the different way through which Bandcamp can easily enhance
their profits share?
Frequency
Extensive Social Media integration 15
Improved internal communication for registered users 10
Chatbot integrations 5
Online sound or video streaming for music shows. 5
Personalised Web-Radio Stations 5

Extensive Social Media integration
Online sound or video streaming for music shows.
0
2
4
6
8
10
12
14
16 15
10
5 5 5 Frequency
Integration: As per the above mentioned information and data, it can be determined that
there are different ways which are used by the company to enhance their profitability. In this 15
out of 40 respondents are agree as extensive social media integration is essential, other 10 are
prefer Improved internal communication, and rest of the population are provide equal response to
the Chatbot integrations, Online sound or video streaming for music shows and Personalised
Web-Radio Stations.
Theme 5: Role of Extensive Social Media Integration and Improved internal communication
Q5) Is extensive Social Media Integration and Improved internal
communication play vital role in increasing profit share for Bandcamp?
Frequency
Agree 20
Strongly agree 10
Disagree 7
Strongly Disagree 3

Agree Strongly agree Disagree Strongly Disagree
0
2
4
6
8
10
12
14
16
18
20
20
10
7
3
Frequency
Integration: According to the above mentioned data or information, it can be determined
that Social Media Integration and Improved internal communication play vital role for enhancing
business profit. In this 20 out of 40 respondents are agree, 10 are strongly agree, 7 are disagree
and remaining population are strongly disagree.
Theme 6: Benefits of social media
Q6) Does social media integration is beneficial for the Bandcamp to retain
long run sustainability at marketplace?
Frequency
Agree 35
Disagree 5

Agree Disagree
0
5
10
15
20
25
30
35
35
5
Frequency
Interpretation: As per the above mentioned graph, it can be determined that social media
integration is beneficial for the company to retain long run sustainability at marketplace. Beside
this 25 out of 40 respondents are agree and remaining 5 are disagree.
Theme 7: Importance of social media integration
Q7) Is social media integration support an organisation to enhance customer
base and expanding its operations?
Frequency
Yes 30
No 10

Yes No
0
5
10
15
20
25
30
30
10
Frequency
Interpretation: According to the above mentioned data it can be determined that social
media integration is also essential for the company to maximise customer base and increase their
profit. In this 30 out of 40 respondents are say yes and remaining are not agree as per the same.
Theme 8: Potential risk faced by company
Q8) What are the potential risk faced by Bandcamp during implementation of
social media integration?
Frequency
Time and Cost 20
Website crashes 20

Time and Cost Website crashes
0
2
4
6
8
10
12
14
16
18
20
20 20
Frequency
Interpretation: According to the above mentioned data it can be determined that there are
some risks which are faced by the company when they set up extensive social media integration.
Beside this, respondents are provide equal possibility to the time & cost and website crashes.
Theme 9: Requirement of enhancing internal communication system
Q9) Does company try to improve internal communication system for register
user in order to enhance its existing services?
Frequency
Agree 16
Strongly agree 10
Disagree 8
Strongly Disagree 6

Agree Strongly agree Disagree Strongly Disagree
0
2
4
6
8
10
12
14
16
16
10
8
6 Frequency
Interpretation: According to the above data, it can be determined that there is
requirement of enhancing internal communication. In this 16 out of 40 respondents are agree, 10
are strongly agree, 8 are disagree and 6 are strongly disagree.
3.3 Recommendation and findings
Recommendation
From the execution of above given research it has been recommended that Bandcamp
company is suggested to use Extensive Social Media integration for increasing its profit from
operations. But it is recommended to company that Bandcamp must also focus on improved
internal communication which help them in increasing number of loyal customers. As by
keeping existing customers regularly indulge with business operations. This support company in
creating value that further support in influencing the choice of customer and this all leads to
increase in company's profit.
Conclusion
From the above given research it can be concluded that the majority of people are agreed
over the project that company must opt for Extensive Social Media integration platform. This
selection was successful and Bandcamp become able to achieve higher profit as well as market
share. Social media has played a critical role in today's world so as to advertise a product or
company. Extensive social media integration is about the combination of different social media

platforms so that customer will get right information at right time. It is another important feature
of social media integration. A manger van track its post and reaction of customers so that any
changes can be there. Bandcamp uses an innovative platform for providing services related to the
music streaming and purchasing. Extensive Social Media integration and improved internal
communication will support Bandcamp company in increasing their customer base through
expanding the sources of interaction.
TASK 4
4.1 Produce a record of all stages of your project procedures and project development used to
complete your project
There are number of stages that are involve in project development such as introduction,
literature review, methodology, data analysis & interpretation, conclusion, findings and
recommendations (Lacoste, 2016). These all support a project manager in perform its operations
effectively and in achievement of desired result.
 Initiation: It is a first state which is essential for the company to choose better idea
related to development of website.
 Planning: In this researcher plan to develop a website which will help them to attract
large number of clients easily.
 Execution: At this level researcher execute website for increasing their profit and sales.
 Monitoring & Controlling: At this level they monitor all risk effectively and accomplish
better results within predetermined time period.
 Closing: At this stage, project is close which proof as it is success for the company.
4.2 Use an agreed format and appropriate media to present the outcomes of all of your findings
professionally to an audience
Covered in poster

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