Project Development for Strategic Management TASK 5.2

Project Development for
Strategic Management
TASK 5.2

INTRODUCTION
Introduction:
 Project management is a complex set of components which have be
completed in systematic way to create a product or service.
 Project management is important because of several reasons such as
managing risk, quality, integration of different activities, managing changes,
resolving the conflicts etc.
 Name of this product is Premium Allure Soap and it is a new product of
Proctor and Gamble (P&G).
 The objectives that will cover under the present study are project
specification, plan for launching of new product, implementation of action
plan and evaluation of outcomes.

Factors that contribute to the process of project
selection
 There are different factors have considered during selection of
launching of Allure Soap of P&G.
 The intention of a company behind launching of this product in UK
is expanding the business and taking competitive advantages
(Larson and Gray, 2011).
 In this context, the elements of project selection are as follows.
 Political factor
 Marketing factor
 Economic factors
 Technology factor

Project Specification
Specifications Explanation
Project Objective To change the perception of customers regarding beauty soap and expand the business in
different areas of UK.
Cost £45, 000
Time scale 4 months
Required resources Human resources: Sales assistant, In store launch manager, logistic manager and
Marketing manager
Financial resources: Credit from market, retain earning and bank loan
Technology resources: Different digital and traditional marketing tools.

Timescale for the project plan
Table 1: Gantt chart
Gantt chart for Allure Soap launch project
Activities / Duration in months First Second Third Fourth
Initial planning
Pre- launch strategy
Launch
Post- launch

Resources required for this project
Human resources Technological resources Time
management
Financial
resources
Other resources
 Sales assistant
 In-store launch
manager
 Advertiser
 Media manager
 Regional gate
keepers for allure
soap
 Logistic manager
 Marketing manager
 Project manager
 Computer system
 Scanner and printer
 Internet
 Backup facilities
and other
machinery
 4 months  Bank loan
 Retained
earnings
 Sales of
unnecessary
assets of
past projects
 Marketing
materials
 Distribution
channels
 Transportation