Developing a Mobile App Prototype

Running head: PROJECT DEVELOPMENT
Project Development
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1PROJECT DEVELOPMENT
Introduction:
The importance of the mobile app in the business of today’s world cannot be overstated.
With the advent of technology, many small and medium scale organizations are also considering
the idea of creating personal apps for their companies, so as to reach a wider group of
consumers, as well as to offer 24*7 services as per the individual needs of each client. By
creating a personalized app, a company not only manages to improve its operational efficiency
by catering to the needs of the clients as and when the need arises, but also offers the autonomy
to the clients to rate and review the performance of the company in terms of delivery of its
service (Chaitanya et al., 2017). In addition, the semi-automated customer engagement further
helps in transforming the customer experience from a mere ‘okay type experience’ to an amazing
one. Research suggests an average adult devotes a minimum of two and a half hours daily on
digital media, and the same research has indicated that an average number of apps a person uses
daily is 9 (Ghiciuc 2017). Considering the time, an average person spends on apps, it can be
easily stated that the use of mobile application platform can easily help companies increase
customer engagement with the brand, develop brand reputation and ultimately improve sales.
This is the reason why the food providing company X will be developing an app, and the purpose
of the concerned task is to discuss and critically analyse the requirements of creating the app, so
that the company make the necessary arrangements for the same.
Objectives:
In case of any plan or project that an organization decides to engage in, there should be
clearly defined objectives that the company wishes to accomplish, through the implementation of
that specific project. Accordingly, in case of Company X, there are various kinds of objectives

2PROJECT DEVELOPMENT
that the company wishes to accomplish, through the development of the app. The app will be
developed in order to enhance consumer engagement with the company, reinforce the brand
image as well as increase the exposure of the company and its products to a wider set of
consumers (Barnett et al. 2015). There are three kinds of requirements- functional, structural and
resource-related requirements, that will be satisfied by the creation of an app, and have been
discussed below:
Functional Requirements:
The functional requirements of a product to be developed, can be defined as the function
or duty of the system or its components, that will explain the need of developing it. In case of
company X, the mobile app of the company is a product, which is expected to perform a set of
functions (Weitzman et al. 2015). Research suggests that nearly 75% of the adult people of a
developed country actively uses smart phones, and a person spends three and a half hours on
apps, on an average basis, that clearly explains the importance of apps in any business
organization that wishes to experience growth in the customer service (Hsu and Ching 2013).
The function of the app to be created will be created in compliance with the convenience of the
customers, and are being stated below:
 The app will offer round the clock service to the customers, offering food products even
at the odd hour of the day
 Provide easy accessibility to the customers to reach out to company X and order whatever
the wish (Gair 2011)
 Consumers can review the items available for purchase, the price of the same before
making the buying decisions