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Research Report on Corporate Social Responsibilities and Programs

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Added on  2020-05-28

Research Report on Corporate Social Responsibilities and Programs

   Added on 2020-05-28

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Running head: PROJECT DISSERTATIONProject Dissertation
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PROJECT DISSERTATION2Abstract The main aim of this research is to analyze the Consumer Benefits of Corporate Social Responsibility in Business Organization in Tesco. This research report presents a preliminary assessment of corporate social responsibilities and programs, which is used by leading retailer of UK. This research report starts with the short description of the meaning and concept of CSR andthe theories of CSR in a business organization. It is followed by an analysis of consumer benefitsof CSR in a business organization. This research report uses empirical material about strategies to improve the consumer benefits of CSR in a business organization. The findings show the threeset of CSR theme to presents the consumer benefits of CSR in a business organization. This finding depicts that the Tesco is engaged in using corporate social responsibility to increase their market share, customer loyalty, and public image. This research report concludes the findings about the problem associated with different themes.
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PROJECT DISSERTATION3Table of ContentsChapter 1: Introduction................................................................................................................................5Research background...............................................................................................................................5Company background..............................................................................................................................5Research aim and objectives....................................................................................................................6Research question....................................................................................................................................7Research rationale...................................................................................................................................7Dissertation structure...............................................................................................................................7Introduction.........................................................................................................................................8Literature Review................................................................................................................................8Research Methodology........................................................................................................................8Data Analysis and Findings:................................................................................................................9Conclusion and Recommendation:......................................................................................................9Chapter 2: Literature review......................................................................................................................10Meaning and concept of corporate social responsibility in business organization.................................10Consumer benefits of CSR in business organization: In context of Tesco Supermarket, UK................11Strategy to increase the consumer benefits of CSR in business organization........................................13Chapter 3: Methodology............................................................................................................................163.1 Introduction.....................................................................................................................................163.2 Research philosophy........................................................................................................................163.3 Research Approach..........................................................................................................................173.4 Research Strategy............................................................................................................................183.5 Research Design..............................................................................................................................203.6 Research Purpose.............................................................................................................................213.7 Data Collection Method...................................................................................................................213.8 Sampling Procedure.........................................................................................................................223.9 Data Analysis Methodology............................................................................................................233.10 Ethical Consideration.....................................................................................................................233.11 Summary.......................................................................................................................................24Chapter 4: Findings and Discussion..........................................................................................................24Theme 1: Meaning and concept of corporate social responsibility in business organization.................24Theme 2: Consumer benefits of CSR in business organization: In context of Tesco Supermarket, UK28
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PROJECT DISSERTATION4Theme 3: Strategies to increase the consumer benefits of CSR in business organization: In context of Tesco Supermarket, UK........................................................................................................................30Chapter 5: Conclusions..............................................................................................................................33Meaning and concept of corporate social responsibility in business organization.................................33Consumer benefits of CSR in business organization: In context of Tesco Supermarket, UK................34Strategies to increase the consumer benefits of CSR in business organization: In context of Tesco Supermarket, UK...................................................................................................................................34Chapter 6: Recommendations....................................................................................................................35Reflection..................................................................................................................................................35References.................................................................................................................................................38
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PROJECT DISSERTATION5Chapter 1: Introduction Research topicThe Consumer Benefits of Corporate Social Responsibility in Business Organization, Case Study: - Tesco Supermarket, United Kingdom.Research background In the retail industry, food production has an impact on the selection of stakeholders. It is a big concern that has not identified in previous research. The UK supermarket sector has never been strengthening and leading supermarket which causes such issue that there has been competition. It is also stated that the UK supermarket sector highly focuses on retail power anywhere on the globe. There is lack of research on an aspect of ethics and CSR which could be applied to retailing business practices. There is a significant limitation in research about the topic of corporate social responsibility and ethics within the retail industry in the UK. This research identifies the gap by focusing on consumer benefits of CSR in business organization (Tai and Chuang, 2014). It is required 80 percent of the retail companies in the UK grocery market. Company background Tesco Plc is a global retailer operating approximately 5700 stores in more than 14 countries and Tesco PLC is an international retailer operating around 5,600 stores in 13 countries and engagingapprox. 501,000 people at the global level. Moreover, headquarter and the major part of the organization is located in the UK because it was founded over 90 years ago. In recent time, Tesco is the largest organization in private sector because of it employer with more than 295,000employees. Tesco gives their best effort at the time of climate change, which makes a positive relationship with consumers for long-term (Tesco, 2017). As a result, it developed the climate change strategy to control the effects of carbon emissions. As per the European Energy Agency,
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PROJECT DISSERTATION6Tesco is one of the leading retailers as it is responsible for about 5.4 million tonnes of carbon dioxide (CO2) emissions in 2016-17. It has used the average energy of approximately1 million EU households. It has also implemented a climate change approach to decline the carbon emission from their organization. The key aim of Tesco is to become a zero-carbon organization by 2050 (IBS CDC, 2017). In 2011, Tesco was recognized as top retailer internationally in the carbon disclosure project. It has entailed the carbon reporting and reduction measures which were effective to consider the company in FTSE 350. Tesco got the guardian sustainable business award in 2011. Tesco is a member of FTSE4 and Dow Jones sustainability indices. Since 2007, it shows the platinum status of the business in the community corporate responsibility index (Deepa and Chitramani, 2018). Tesco engaged in sustainable consumption institute at the University of Manchester. This case study illustrates the strategy which is implemented by Tesco to increase the consumer benefits of CSR in a business organization. It is making efforts to manage the carbon emission by repeated assimilation of climate modification into its business operations. The analysis is restricted to Tesco business practices to decline its carbon emissions. There are certain business practices which are implemented across all operation of Tesco (Tesco, 2017). Research aim and objectives The main aim of this dissertation is to analyze the consumer benefits of corporate social responsibility in business organization in the context of Tesco Supermarket, UK. In this way, the following objectives are used to meet the key aim of this research:To explore the meaning and concept of corporate social responsibility in business organization
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PROJECT DISSERTATION7To addressee the consumer benefits of CSR in the business organization: In the context ofTesco Supermarket, UK.To recommend the strategy to increase the consumer benefits of CSR in the business organization: In the context of Tesco Supermarket, UK. Research question The following research questions are responded through using different chapters to complete the main aim and objectives of research: What is meaning and concept of corporate social responsibility in a business organization?What are the consumer benefits of CSR in the business organization: In the context of Tesco Supermarket, UK?What are the strategies to increase the consumer benefits of CSR in the business organization: In the context of Tesco Supermarket, UK?Research rationale This research is beneficial for readers to understand the meaning and concept of CSR in a business organization. It is also effective for retailers to comprehend the different consumer benefits of CSR in a business organization. In addition, it is significant for employees of Tesco companies to gain understanding about different strategy to increase the consumer benefits of CSR in a business organization. Dissertation structureFor completing the research, the researcher is implied the research structure as it will also support to get a favorable result. For this dissertation, the research structure is discussed as below:
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PROJECT DISSERTATION8IntroductionThe first section of research demonstrates the introduction of research matter wherein it considers many factors like research background, company background, aim and objectives, research question and research justification. These factors are effective to make healthy atmosphere towards the research matter. This section helps to create deep understanding towards the research limitation, which is faced by the research scholar during the research. Hence, it is imperative for the researcher to obtain reliable outcome (Park, et. al., 2014). Literature ReviewIn the research study, the literature review section shows many factors like research models, concepts, and theories. This section helps the research scholar to examine the past research on the same topic. Moreover, this section could be competent to examine the available information in the context of the research matter and also examine the research issue and also help to determine the actual situation of the research study. For completing this section, there are many sources that are used by research scholar to collect the data in the context of the research matter such as books, journals, and articles (Benn, et. al., 2014). This section will also help research scholar to examine the gap of research and execute the strategy to fill the gap in a systematic manner. Research MethodologyThis is the third part of the research where research scholar will be capable to gain their understanding towards the research techniques. The best understanding of the research method could help the research scholar to select appropriate data collection method to collect the data in the context of research concern. This section helps to gain understanding in the context of many methods like research philosophies, design, sampling, data collection method, approaches, and
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