Analysis of Tesco Plc's New Project: Toddler Toys & Management

This report provides an in-depth analysis of Tesco Plc's new toddler toys project. It begins with an introduction to project management and its application to the retail sector, specifically focusing on Tesco's expansion into the toddler toys market. The main body of the report details the project, its background, and the rationale behind the new product line, emphasizing the increasing demand for safe, non-toxic toys. The report then outlines a comprehensive quality management plan, including key metrics such as cost of quality, overall equipment effectiveness, and product compliance, along with the application of tools like Total Quality Management and Six Sigma. Furthermore, it addresses conflict management strategies, emphasizing collaboration and identifying the source of conflicts to ensure smooth project execution. The report concludes by summarizing the key findings and the importance of project and quality management in ensuring the success of Tesco's new venture. References to books and journals are also included.

Project execution planning
and managing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
About Project..........................................................................................................................3
Background of case project....................................................................................................4
Quality management plan.......................................................................................................5
Conflicts management plan....................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
A project is defined as bringing some new invention and innovation within business by
using new or existing resources which is started for the purpose of catering more customers with
a view to satisfy their needs and demands. Project management is stated as application of skills
and knowledge within project so as to manage that in a very effective and systematic manner.
This report is based on quality management plan of a new product which is launched by the
company so as to capture new markets and segments (Meredith and et. al., 2017). The company
taken in this report is Tesco Plc which is a giant food retailer and catering in multi border
countries. The new project introduced by company is their new range of kid’s toys.
MAIN BODY
About Project
Tesco plc is the largest retail store in UK. Tesco is having headquarter in Hertfordshire,
UK. Tesco is market leader in groceries within UK market and measured as world’s ninth largest
retailer company as in terms of revenue. The company is catering in 13 countries across global
periphery in which they have approximately 4500000 employees which are keen to serve their
customer in a very considerable and enthusiastic manner. The first retailer store of Tesco was
opened in the year 1931 by Jack Cohen and by the year 1939 they opened its 100 stores and the
company flourished in a very low time. Tesco is having more than 3000 stores only in UK and
6800 shops around the globe and this makes them a market leader and largest brand which is
having highest customer footfall. Tesco is having so many brands within their stores which are of
any size so this creates convenience for customer as they can buy products according to their
pocket and needs. On the other side Tesco is operating their business form online website which
is giving them additional market coverage and customer’s value towards their brand. Tesco is
having diversification in their stores which is the main reason of their market sustainability and
market leader. Now Tesco is planning to introduce a project within market so as to capture one
more segment and unleash market. For their project company has invested huge money in
research and development and after that they concluded that they can work upon new project of
toddler’s toys. Tesco is having so many segments in their stores and for this Tesco is known

within world as it is a place where customer may have solution at one stop on roof. Their new
project is having separate counters within their store so as to highlight this new segment and
project. This project will give them high insight within market and this is going to help the
company to enhance sustainability and customer range which will be helping Tesco in increasing
their sales and profits as well (Kerzner, 2018).
Background of case project
As in current scenario demand of toddler’s toys has increased as nature’s transition is
taking place on a regular basis which is giving hazards to children. So parents are very choosy
about choosing their toys so as to prevent any hazard to their child and environment as well.
Tesco is planning to introduce their new range of toddler’s toys which is lead free and nontoxic.
As children got so many diseases from lead and toxic elements and some researches have stated
that lead and toxic material affects brain of child. The new toy range is only for toddlers as they
are very sensitive and needs more care. As it is seen that children of current generation is quite
smarter than older generation so this is a major challenge for the company to design their toys in
such a manner that it helps children to develop their minds and at the same time they enjoy those
activities. For this Tesco has done market research and concluded most demanded and needed
toys so as to prepare further plan to position their new project within marketplace. Tesco has
used synthetic fibres in manufacturing of teether for toddlers so as to give them comfort, fun and
such activities which helps them in brain development. These toys are comparatively high in
prices as it is made from the best material which is not having a single harm to babies and these
are made by taking care of their needs. Under this project a designing team has been appointed
that is responsible to develop such designs from which are highly acceptable by buyers. As
Tesco is not a manufacture, it is a retail store where products of numerous brands are available.
So in order to deal with this situation, Tesco is going to have joint venture with giant toy
companies such as Hamleys. The idea will be given to marketing team of Hamleys and whole
process or retailing will be done by Tesco exclusively. By this Tesco will be able to enhance its
market size and unleash one more market segment. This project is required to have a stable target
market as Hamleys is a known brand which is admired by higher income people. So by having
partnership with Hamleys it will be easier for Tesco to advertise their project and position it
within marketplace (Wood, Wrigley and Coe, 2017). But at the same time these products will

only be available at Tesco so this will enhance customer footfall of Tesco and provide them
distinct market edge.
Quality management plan
Quality management plan is defined as those plans of action by which the product and
deliverable ensure highest quality within their processes. This plan ensures that the manufactured
product is highly agreed upon standards and requirements in which used processes are highly
efficient and documented. If a product is of high quality then chances of its failure are quite less
which gives benefits to the company. On the other hand metrics of quality management is
dependent on finance and manufacturing as quality is maintained over these aspects only. When
Tesco is planning to use metrics in their new project then they are required to focus on their
project so as to execute that in a proper manner and gain profits from this thereon. The major
objective of using these metrics is enhancing business performance so as to level up market
standard and beat rising competitors(Kiran, 2016). There are five metrics which can be used by
Tesco so as to make quality management plan with most effective manner, these metrics are
explained as under:
Cost of quality: Cost of quality is defined as cost incurred by company so as to
manufacture quality product for the customer. As the new product under taken by Tesco is a high
cost project as it is in partnership with Hamleys so involves high cost to manufacture which
resultantly gives high quality product as Tesco promised to give.
Overall equipment effectiveness: Quality is having impact various aspects of business
such as performance, profitability and business efficiency. This is an operational metrics which
is used over availability of resources and measuring effectiveness of those products.
Percentage of product in compliances: This is a metric which helps to find out the level
of compliance over governmental regulations so as to make the manufacturing process as
according to the government guidelines. This metrics is helpful in finding out organisational
compliance over local, national and international policies (Kasemsap, 2018).
On time and complete shipments: This metrics is easy to calculate as this involves on
time delivery of shipment which is ordered. As many business organisations sets their quality
measures as delivering their consignments on accurate timings.

New product introduction: The new product which is introduced is required to be as per
the market benchmarking so as to maintain its standard and get market competitive edge. As in
context of Tesco they are planning to introduce new product within marketplace and this metrics
is the deciding factor of the business as in success and failure.
The major quality management tools are such as total quality management, continuous
quality management and six sigma. These tools are helpful for the business to improve their
performance, avoid additional wastages and eliminated redundant processes which help the
business to save surplus costs and get benefits over profits. TQM helps the business to structure
needs of customer and introduce improvements in business. As in background of Tesco the
company is willing to enter into new market segment in which quality is required to be
maintained and for this company is using TQM as a tool in order to meet customer’s
expectations in prominent manner. On the other hand Six sigma is used to eliminate those
processes in manufacturing which are not needed by the whole process and are redundant so as
to save cost on that and earn more profits. In this context Tesco is using Six sigma so as to find
out extra process and eliminate those and shorten the manufacturing process so as to get cost
advantages over their product. Similarly CQM assists the business in reducing manufacturing
wastages which helps in enhancing business efficiency and resultantly business will have its
highest customer satisfaction. In the background of Tesco their new project is already a high cost
project so by adopting these principles they can save those cost which are not relevant. So by
controlling manufacturing wastages Tesco may have higher profits and quality within their
toddler’s toys. This will help them to receive distinct market edge and long term sustainability
within marketplace.
Conflicts management plan
Conflict management plan is defined as those practices which are adopted in business so
as to avoid chances of conflicts within business that may have negative impact over business
operations. Conflicts may be due to differences in opinions and difference in way of thinking. In
the context of Tesco, during implementation of their project it is very essential that conflict
management practices should be adopted by them so as to solve major project management
challenges. Some of these practices are explained as under:

Collaboration: This is the situation which is arisen due to difference in opinion during
any project discussion. So in order to solve this conflict situation Tesco is required to focus on
team work so as to bring all their involved people at a same platform. On the other side this
practice is advantageous for Tesco as it assist them in continuing their manufacturing processes
smoothly and eliminating any internal conflicts with a simple discussion as a result this creates a
win-win situation (Yun and et. al.,2016).
Source of conflict: This is the major practice which is used by businesses so as to find
out root cause of conflict and then handle those situations in a very effective way. As in context
of Tesco the company is focused on succeeding their new project so in that way they have to find
out root cause of any problem such as more defects or lesser output. By this they will be able to
tackle their project management challenge in a very prominent manner and with eliminating nay
business conflicts thereon.
CONCLUSION
From the above report it can be concluded that project management is an important
aspect of any project when it is going to be executed. Project management plays a vital role in
executing nay project as it eliminate any chances of failure and risks involved in it. Furthermore
when a business is planning to start a new project then it should be analysed in a proper way that
all the affecting parties may have benefit from business in terms of quality and satisfaction (Lee
and et. al., 2016). On the other side metrics of quality management is used in business so as to
bring improvements and to get distinct market edge. Whereas conflict management practices are
helpful for business as in eliminating those situation which is having negative impact over
business.

REFERENCES
Books and journals
Kasemsap, K., 2018. The roles of information technology and knowledge management in project
management metrics. In Global Business Expansion: Concepts, Methodologies, Tools,
and Applications (pp. 1191-1221). IGI Global.
Kerzner, H., 2018. Project management best practices: Achieving global excellence. John Wiley
& Sons.
Kiran, D.R., 2016. Total quality management: Key concepts and case studies. Butterworth-
Heinemann.
Lee, D.I., Tac, D.H. and Kim, G.Y., 2016. Diagnosis of conflict problem between the marine
environmental conservation and development, and policy implication for marine spatial
planning. Journal of the Korean Society for Marine Environment & Energy. 19(3).
pp.227-235
Meredith and et. al., 2017. Project management: a managerial approach. John Wiley & Sons.
Wood and et. al., 2017. Capital discipline and financial market relations in retail globalization:
insights from the case of Tesco plc. Journal of Economic Geography. 17(1). pp.31-57.
Yun and et. al., 2016. Development of performance metrics for phase-based capital project
benchmarking. International Journal of Project Management. 34(3). pp.389-402.