Organizational Culture in International Management

This presentation explores the concept of organizational culture in the context of international management. It discusses the importance of organizational culture, its impact on cross-cultural differences, and examines the case of KPMG, a multinational professional services network. The presentation also highlights the challenges faced by multinational companies in maintaining a consistent culture and the strategies they employ to adapt to foreign business environments.

International Management

Table of Contents
• Introduction
• Organizational Culture
• Organizational Culture of KPMG
• Effects of cross cultural differences
• Conclusion
• References

Introduction
• Organizational culture is the style of operations within a company.
• KPMG is a multinational professional services network providing financial audit, tax and advisory services. It
was founded in 1987 and has its headquarters at Amstelveen, Netherlands.

Organizational Culture
• It refers to set of values, beliefs and behaviors that determine interactions between management and
employees.
• It is influenced by many factors such as culture of the country in which it operates, economic trends in market
and industry of the organization, products and size of the company, etc.

Organizational culture of KPMG
• KPMG is a company which serves globally.
• KPMG's mission is to turn knowledge and understanding of information, industries and
business trends into value for their firms' clients, people and the capital markets.
• KPMG International
 It has its own chain of command, span of control and centralization and
decentralization in formal organizational structure.
 Management pays a lot of attention to details and dimensions that their clients require
and encourages their consultants to take risk and get out of the box solutions

Continued…
• Brazil is a traditional country which reflects in its organizational culture as well.
• Use of titles and first name vary so, addressing someone with title and last name is considered safe.
• Brazilian corporate culture involves negotiations with people, not companies.

Continued…
• KPMG has a set of work standards that member firms globally are required to follow, infusing their local
culture in it.
• KPMG follows smart business structure.

Effects of cross cultural differences
Culture differences affect below mentioned areas most:
• Communication
• Workplace etiquette
• Organizational Hierarchy
• Negotiations

Conclusion
From above presentation, it can be concluded that culture of an organization is a system of common belief that
reflects the core values of a company. Organizational culture develops around its organizational structure.
Multinational companies often face problem in maintaining same culture throughout. Biggest problem they face
are cross cultural differences. They evaluate local culture and adopt those values in their work culture to create a
localized culture. They also provides multiple training to their expatriates to adapt to foreign business
environment.

References
• Al Saifi, S.A., 2015. Positioning organisational culture in knowledge management research. Journal of
Knowledge Management.
• Marques, J.C., 2017. Business Diplomacy in Brazil: Early Lessons from an Emerging Economy. In
International Business Diplomacy. Emerald Publishing Limited.
• Peri, S., 2020. Enabling Innovation: Organizational Culture and Structure to the Fore. NHRD Network Journal,
p.2631454120922728.
• Rocha, B.G. and Andreassi, T., 2020. Brazilian and American Entrepreneurial Experience: Cultural and
Financial Aspects From Brazilian Entrepreneurs’ Point of View. Rocha, B., & Andreassi. pp.361-383.

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