Project Formulation and Business Planning

Project Formulation and Business Planning
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Executive Summary
Market segmentation allows the business to segment the market in a suitable way which in
further help the firm to plan its target market. The primary targets of the firm are the customers
within the age limit of 18-45 years of age. The organisation also has a suitable marketing
strategy where they utilise the pay-per-click activity for the consumers to get their product and
service from the field. The Software House performs their activity in term of the technology and
for that their primary products is to provide suitable and effective software service to the
customers.
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Table of Contents
Table of Contents....................................................................................................... 2
Introduction.................................................................................................................... 3
Market Analysis.............................................................................................................. 4
Market segmentation..................................................................................................... 4
Target market.............................................................................................................. 5
Customer behaviour...................................................................................................... 5
Marketing strategies...................................................................................................... 5
Marketing plan................................................................................................................ 6
Marketing plan............................................................................................................. 6
Marketing mix............................................................................................................. 7
Operations Plan............................................................................................................... 8
Business structure and required activities............................................................................ 8
Business partners.......................................................................................................... 9
Financial Plan, management summary and milestone...............................................................10
Conclusion................................................................................................................... 12
References................................................................................................................... 13
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Introduction
The marketing plan and the market analysis for the business effectively assist the firm to develop
its marketplace value and their business process in the field. The paper eventually discusses
customer behaviour than the market analysis and even the financial analysis of the firm to uphold
their activity and the value of the business. The paper also discusses the operational plan and the
organisational structure of the firm.
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