Marketing Function Roles and Responsibilities

PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO1..................................................................................................................................................3
P1 Marketing function roles and responsibilities........................................................................3
P2 Interrelation of marketing with various functional units........................................................5
LO2..................................................................................................................................................7
P3 Comparison of 7Ps.................................................................................................................7
LO4..................................................................................................................................................9
P4 Basic marketing plan..............................................................................................................9
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is predominately the series of activities which organizations carry out in order
to promote its products and services at a large platform. The main aim of this report is to analyze
the elements of the marketing function of Sainsbury and develop a thorough marketing plan for
achieving its vision.
Sainsbury is basically multinational supermarket chain being established in 1869 by John
James Sainsbury and headquartered in London, UK.
This report gives a brief about marketing function roles and responsibilities, interrelation
of marketing with various functional units, comparison of 7Ps and marketing plan.
MAIN BODY
LO1
P1 Marketing function roles and responsibilities
Marketing is basically the various activities which is being carried out by the
organizations in order to take their products to the wider audience and thus is mainly associated
with the selling as well as advertising of their products. There are various marketing functions
and each one of them has their own roles and responsibilities.
Market research
This is one of the foremost functions of marketing which mainly relates to conducting a
thorough research about the market in order to identify customer needs and wants. The major
role of market research in Sainsbury is that it provides a great treasure of information and thus
helps the company in sound decision making. On the other hand, the major responsibility of the
market research in Sainsbury is that it helps the organization by collecting various data on
consumers, competitors as well as market place and assist in making the actionable reports
according to customer preferences (Hole, Pawar and Bhaskar, 2018).

Product development
This is the another most important yet essential marketing function without which an
organization cannot survive. Product development is basically about developing a whole new
product or bringing changes within the existing product in order to give it a new essence. The
major role of marketing in product development is that it helps the management of Sainsbury to
design the product according to the needs and wants of customer and thus assists in gaining the
competitive advantage. On the other side, major responsibility of the marketing within product
development is that identifying the market trends and the constantly changing demands of
customers and develops the marketing strategies for new product.
Pricing
Price of the particular product largely determines the overall position of the organization
within market and thus serve as an important marketing function. Price is the foremost and
important factor that influences the customers to large extent. The major role of marketing in
setting price is that the correct pricing often helps Sainsbury to attract the customers. The various
essentials within setting the prices like discounts, vouchers etc helps to entice the customers.
Besides this, the responsibility of marketing within this function is that it helps Sainsbury to
conduct the market research about the various prices set by the competitors and hence putting the
relevant value on particular product (Karnaukhova and Polyanskaya, 2016).
Financing
This is the another highly essential marketing function which basically relates with profit
as well as success of the organization. The finance call for the having a sound and good financial
position within market and thus running the business. The major role of marketing in finance is
that it helps Sainsbury to advertise and deliver products to customers which h eventually assists
the company in making profit. On the other hand, fundamental and core responsibility of
marketing within financing is that it helps company to identify the various risks through
marketing research and hence develop the budget for various products and services. Through the