Project Implementation: Market Intelligence Analysis of Vision Consultancy

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Project Implementation
By (Name)
Name of the Course
Title of the Instructor
Institutional Affiliation
City and Date
The final date of Submission

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Market Intelligence Analysis of vision consultancy
Background
Vision consultancy is one of the most reputable organisations that have been able to
perform various tasks across large regions thus being able to meet the needs of all the customers
within the stipulated time frame (Wang et al . 2016). This project, therefore, aims towards
analysing quite several parameters that are concerned with the organisation's market intelligence.
Moreover, vision consultancy has been able to perform quite several tasks within the
market platform both at the local, national and international levels. This has, therefore, made the
top management team for the organisation to be concerned with the implementation of quite
several strategies that aims towards scaling up most of the operations that are associated with the
organisation. The development of market intelligence analysis needs the application of quite a
number of strategies in order to come up with one of the best and positive reliable outcomes (See
Appendix A) On the other hand, this is an organization that has been on the forefront to meet
most of the targeted future goals in real time by offering quite a number of adequate and reliable
services within the market platform. It is an organization that consists of various types of
employees known to be operating in multiple departments that are attached to the company, the
employees have been ranked into different categories ranging from the highest ranked employees
to the very lowest thus bringing some form of formality in relation to how vision consultancy is
capable of handling various operations (Iglesias 2016). On the other hand, it is fully managed by
a group of senior top management officials who are well versed with their respective duties and
can adequately highlight what is required by the entire organisation to scale up most of the
operations. Market intelligence analysis is capable of adequately analysing various situations

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within a given organisation thus leading to the emergence of quite several recommendations that
are aimed towards eradicating multiple types of problems (See Appendix B)
Market intelligence is a major pillar of this project; it is known to have the capability of
performing quite several tasks within a given organisation to come up with the intended outcome
(Baptista et al. 2016). It can be therefore described to be a set of relevant information that is fully
attached to various markets belonging to a particular company. This information is usually
gathered and adequately analysed to come up with a more confident and accurate decision
making processes that can be easily understood most so when it comes to the determination of
different strategies in various areas like market penetration strategy together with the market
opportunity (Carter and Jennings 2014). This project will, therefore, put much focus on different
aspects of market intelligence that are attached to vision consultancy thereby including the
implementation of various processes that are associated with gathering data that are obtained
from the external environment of the entire company. This, therefore, aims towards providing all
the decision makers with an adequate and reliable picture of what is going on in a set of various
market conditions as far as the performance of the entire organisation is concerned. This
indicates how the organisation aims towards carrying out multiple operations within the market
platform to obtain various forms of positive outcomes that are set to take the entire organisation
to the next level (Jelenković and Barjaktarović 2016).
Theories that aims towards underpinning the Analysis
Environmental analysis
This usually appears to be one of the most adequate and reliable forms of study that is capable of
benefiting various areas within an organisation. The environmental review of vision

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consultancy is known to be having multiple issues that tend to emerge as a result of
different performances. The ecological analysis of a given organisation requires the
implementation of various theories that are known to have the capability of adequately
describing multiple issues (see Appendix C)
PESTEL Analysis
This is one of the best parameters that are known to have the capability of carrying out a wide
range of environmental analysis of a given organisation thus coming up with one of the
best results that can be used to adequately predict what is likely to take place in the
coming future. Moreover, this theory consists of quite several Marco environmental
factors that majorly includes the following;
 Political factors-These are factors that generally talk about how together with the
intensity of a given government to intervene in the surrounding economy (Ansah,
Sorooshian and Mustafa 2016). Vision consultancy is therefore capable of encountering
quite a several government policies within the market platform together with various
aspects of political stability or instability in quite several international markets (Olvera
2016). These political factors are likely to have an impact on the entire organisation in
terms of how it conducts its business. Due to this, there is the need for vision consultancy
to adequately respond to it's current and the anticipated future legislation and at the same
time be ready to sufficiently adjust its marketing policy to higher levels.

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 Economic factors-They usually are known to have a significant impact on how a given
organisation performs various business operations together with how profitable that
organisation might become (Al Hamed and Alenezi 2016). Economic growth, exchange
rates along with inflation will adequately determine how vision consultancy will
sufficiently carry out its business in quite several areas to meet the expectations of all the
customers within the stipulated time frame. On the other hand, all the possible macro-
economic factors will enable the entire organisation to adequately analyse how various
customers are capable of spending their income.
 Social factors-These are factors that are sometimes termed as socio-cultural factors. They
usually involve quite several shared beliefs and attitudes that are related to a given set of
consumers. Various factors like population growth and age distribution are likely to help
vision consultancy to predict the nature of their external environment by having reliable
information of what is taking place there. The factors will, therefore, have a direct effect
on the organisation most soon how it understands various consumers together with what
is capable of driving them.
 Technological factors- The entire technological landscape is known to be changing daily,
this is therefore capable of impacting on the way vision consultancy markets all its
services. This is because it entirely affects marketing together with management. At the
same time, quite several modern technologies are likely to change the way the entire
company will be able to reach out to all its customers irrespective of their places of
residence.
 Legal factors- These factors typically include things like equal opportunities, advertising
standards together with health and safety issues (Ogunyomi and Bruning 2016). Vision

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consultancy, therefore, needs to have a clear understanding of what is legal together with
the illegal ones thus creating some reasonable conditions where trading can be carried out
consistently (Benjamin et al. 2016). Moreover, if the organisation decides to take most of
its operations to the international platform, it is likely to create a tricky situation that
cannot be understood since every country is known to have its own set of rules and
regulations.
PORTER’S FIVE FORCES
This theory explains quite several issues that are associated with a given organisation. It is
known to include the following;
(1) Competition rivalry- This force usually examines how intense the competition is at the
current moment within the market platform (Pollack and Algeo 2016). Through this,
vision consultancy is therefore capable of adequately determining the nature of
competition within its market platform through a comparison of all the existing
competitors together with what they are capable of doing (Kabir 2018). Rivalry
competition will, therefore, be higher than expected where few businesses are known to
be offering a particular service.
(2) Bargaining power of various suppliers- This force adequately analyses how much power
the supplier of a given business has together with how much control is available about the
scaling up of different prices (Toytok 2016). Through this, the organisation will,
therefore, be able to assess all the possible suppliers within the market platform
adequately. The fewer they will be available, the more power they will be having when it
comes to dealing with various aspects of bargaining power (Ismail and Ali 2016). The