Project Initiation and Planning and Execution

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PROJECT MANAGEMENT
Project initiation and planning and execution
Name of the student
Name of the university
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PROJECT MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Management of Levis Jeans failed project.................................................................................3
Solution for a successful management.......................................................................................5
Implementation of IPECC..........................................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9

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PROJECT MANAGEMENT
Introduction
The following report is based on the mishandling of a project by Levis. Product and
brand failures occur to different degrees within most of the product based business
organizations. The failure of a project is surely one of the major negative aspects in the
development and the marketing process of a brand. The absence of proper statistics based on
the ratio of the successful products to that of the failed ones makes the process much more
complex in nature. This leads the failure of the project and can also lead to serious financial
issues within the organization. The major aim of the project team is thus to learn from the
product and the brand failures in case of the future product development, design and business
strategy.
The failure of a product in the market provides the scope to the project team to gain
important information and experience regarding the mistakes of the other products and the
failures of the brands. The following report has been based on the failure of the Levis Jeans in
the beginning of the 2000’s. The major problems that have been identified in the report as the
cause of the brand multiplication and segmentation in jeans. The creation of Silver tag jeans
and red tag jeans of Levis along with its easy availability in supermarkets like ALDI’s had
made the marketing a failure for the company and have diminished the reputation of Levis
brand. The report has provided a clear picture of the different kinds of the steps that needs to
be taken in view of re organizing the marketing plan for Levis and recovering its brand value
in the European market.
Management of Levis Jeans failed project
Levis is one of the most recognized global brand in the jeans industry. The company
had enjoyed tremendous success in the 1980’s and the 1990’s which helped them to climb up
the ladder in a short time. However, the absence of proper planning and a failed project led to