Project Initiation, Planning and Execution Levi Jeans Case Study

Running head: PROJECT INITIATION, PLANNING AND EXECUTION
PROJECT INITIATION, PLANNING AND EXECUTION: A Case Study of Levi Jeans
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PROJECT INITIATION, PLANNING AND EXECUTION1
Table of Contents
Introduction..........................................................................................................................2
Overview of the Business....................................................................................................2
Project Planning...................................................................................................................2
Success Criteria...................................................................................................................2
Appropriate Software for the project...................................................................................2
Data required to complete the project plan..........................................................................2
Conclusion...........................................................................................................................2
References............................................................................................................................2

PROJECT INITIATION, PLANNING AND EXECUTION2
Introduction
Project plan is a significant part of project management area. It is a formal paper
generally developed to control and execute a project. Every project requires an appropriate
project depending on which every project operations is performed. A project plan is designed by
documenting and communicating with stakeholders, controlling delivery and schedule (Newton
2016). Lastly, a project plan also documents the risks associated with the project. Project plan
helps the project members to handle their project easily. Project plan contains multiple factors
like project scope, project aims and objectives and project methodology (Young 2013).
In this report, a project failure will analyzed. The chosen project for this report is the Levi
jeans project. A proper project plan will be developed such that the project failure of Levi Jeans
can be transformed into project success. The report will be providing a strategic approach for
Levi jeans such that they can use it to mitigate the effects of their project failure and turn it into
project success. The reason of project failure will also be analyzed in this report such that all the
factors behind the failure can be excluded and drive Levi to manufacture better products for their
customers. The project outline will be revised for formulating and managing the thoughts of the
project members.
Overview of the Business
Levi is known for its classical and outstanding products. The business was started in 1853
when Levi Strauss and Jacob Davis tailored their first jean pant. Now, Levi is the largest jean
brand globally headquartered from San Francisco, Brussels and Singapore operating in 110
countries. The business is successful in developing the brand image globally (levistrauss 2020).
The core products of the business are jeans, skirts, hats, slacks and belts. However, the project of

PROJECT INITIATION, PLANNING AND EXECUTION3
Levi failed due too inappropriate strategies and leadership. Their project also failed because of
bring variations in their core product. The market was required to be analyzed properly before
marketing such products in the market. Another important factor behind the project failure was
not focusing on the customer requirement (De Mascia 2016). Therefore, all these factors behind
the project failure of Levi can be resolved by implementing an appropriate project plan. This
project plan can help them to become successful in the market.
Project Planning
Project management body of Knowledge categorized a project in five various phases. The
stages can or cannot be conducted in chronological manner. For instance, in a situation of any
alteration, the project lead can easily go back in the planning phase. Due to this fact, the phases
are known as the process groups. The stages of a project are mentioned below:
I. Initiating: In this phase, the project is required to be generated and authorized. In
initiating phase, the project manager just prepare an overview of the chosen project. In
this case, Levi Jeans is an effective product for the business to recover the loss faced by
the business. Due to the high brand image, Levi Jeans is an effective and appropriate
product for the business (Phillips 2013). In this phase, an appropriate project charter can
be established. All stakeholders will also be identified. The project charter will also
appoint a project manager for the project. Moreover, in this phase the project scope and
the project budget will also be determined. The project scope in this case is turn the
project failure into project success. The stakeholders of this projects are the customers,
managers, executives, marketing personnel and so on (de Valence 2013). Therefore, the
initiation phase is an important step of the project because according to this step a project
is started and planned.