This report provides a competitor analysis, financial analysis, and key risks and challenges for the software 'TraceMe' developed for the hotel industry. The competitor analysis includes direct and indirect competitors, such as Cloudbeds, and their impact on the market. The financial analysis examines the project cost and cash flow analysis of 'TraceMe'. The key risks and challenges discussed include operational risk, schedule risk, technical risk, and security risk. The report concludes with recommendations for the hotel industry in implementing the software.