Developing a Mobile App for Macy's Retail Stores

Project
Retail Stores
Macey's

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Table of Contents
Introduction 1
Significant Forces: 2
Reduction of cost 2
Increased consumer base 2
Key Obstacles 3
Economic status: 3
In the past 3 years, the slow growth rate of the organization: 3
The current app being outdated: 4
Business Operations: 4
To concern the economic state of the organization 5
Rebranding the organization: 5
Changes: 5
Key Trends: 6
Impact: 6
Conclusion: 7
References 8

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Introduction
The paper is supposed provide a comprehensive baseline of what has to be achieved by the
project related to Macey retail stores. It also includes the purpose statement along with a detailed
communication statement that needs to be transmitted to the stakeholders. It is considered as a
strategy to develop an application for any kind of business, for enhancing the expansion of the
business. Planning is the bedrock on which any successful project is built. When we are
executing our project management plan or any business plan, we can begin with the
improvisation strategies (Nerkar, 2013). For the businesses in spite of the physical stores, they
are found to implement the strategy of developing the mobile and web applications. Planning,
managing, and construction of a major retail store like Macy's, requires users to be able to handle
and work with the projects. Creative computing worked with Macy's for over years and years are
there to provide easy to use, a good and scheduled system,. These allow users to easily maintain
and review on the going project's information for numerous retail construction projects. The
project management plan is a document, is much more than a scheduled chart, that defines how a
project is monitored, executed and controlled. Since the establishment of Macy's in the year
1858, this retail industry business is a popular chain in the departmental stores (North and
Stengel, 2012). When the business was established, there has been a vast change in the business
and technology world. Driving the strategy, through the significant forces during the
implementation the arising key obstacles the changes would be implemented. As a result, the
impact of the implementation of the mobile apps and the running of the business operations
would be analyzed.
Significant Forces:
In the United States of America, Macy's had been one of the most significant chain
businesses. To implement ideas in marketing, it invented some ways. Every time, it has been a
successful venture to reaching out to customers. The business wanted to grow its customer base,
depends on the expansion of the business. Behind the implementation of the Macy's retail
solution app, there are some driving forces--