Development of a mobile based application for a retail organization in Canada

Running head: PROJECT MANAGEMENT
Project management: Development of a mobile based application for a retail organization in
Canada
Name of the student
Name of the university
Author’s Note

PROJECT MANAGEMENT
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Table of Contents
1. Business case...............................................................................................................................2
1.1 MySystem Description..........................................................................................................2
1.2 Rationale and Need for MySystem........................................................................................2
1.3 Feasibility..............................................................................................................................4
1.4 Preliminary investigation.......................................................................................................5
1.4.3 Costs and benefits...............................................................................................................6
1.4.4 Feasibility...........................................................................................................................6
2. System planning...........................................................................................................................7
2.1 Project deliverables................................................................................................................7
2.2 Project scope..........................................................................................................................7
2.3 Project roles...........................................................................................................................8
2.4 Project plan and resources...................................................................................................10
2.5 Project budget......................................................................................................................11
2.6 Project risk...........................................................................................................................12
Bibliography..................................................................................................................................16

PROJECT MANAGEMENT
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1. Business case
The business case that is prepared for the development of a mobile app generally captures
the reasoning in order to initiating the project and also includes information that are generally
required for the authorization of the project. The main purpose of the entire business case is to
properly document the justification behind the project including the information and details that
are needed for the project against the risks that are generally faced while undertaking the project.
1.1 MySystem Description
The paper mainly reflects on the development of a mobile based application for a retail
organization in Australia. It is found that the mobile applications for the retail organization in
Canada will generally play an important role within the business as the business have a larger
customer base as well as the workers who mainly relies on the convenience of access on demand
solutions and information. Moreover, the mobile applications are generally considered as one of
the great ways for keeping the customer experience very much easy so that the customers will
get user friendly experience. Furthermore, within the competitive business world it is quite
difficult to reach to the targeted clients and for that mobile application will play an important role
in reaching to the people.
1.2 Rationale and Need for MySystem
SWOT analysis
SWOT analysis is considered as one of the analytical frameworks that us generally
helpful in creating the entire picture for analyzing the entire situation and for getting the best
solution. It is found that with the help of the SWOT analysis, the strengths, weaknesses,
opportunities as well as threats of the mobile app is generally identified.

PROJECT MANAGEMENT
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Strengths
 Great global navigation bar is provided in
the mobile app
 Attractive banner
 Proper facility of navigation to the
workers
Weaknesses
 It is quite found that the long subscription
progress is considered as one of the
weaknesses
 Poor optimization of mobile
 The tests that are provided are very much
difficult to read
Opportunities
 Reaching to a greater number of
customers
 Providing proper service to the customers
Threats
 Inimitable app function
 Exclusive social media engagement
Strategic importance of the system
The strategic importance of the mobile based app that is developed for the retail
organization in Australia is provided below:
Market more directly: With the help of the mobile app, the organization can be able to
bring a lot of information within the business for the customers that not only market the products
and services but also assists in attracting customers.
Building brand recognition: The development of mobile based app with proper likeable
features generally mesmerize the audiences which not only provides proper services to the
customers but also helpful in creating proper brand recognition.