Development of a mobile based application for a retail organization in Canada

This paper discusses the development of a mobile based application for a retail organization in Canada. It covers the business case, feasibility, preliminary investigation, system planning, project roles, project plan and resources, project budget, and project risk.

Running head: PROJECT MANAGEMENT
Project management: Development of a mobile based application for a retail organization in
Canada
Name of the student
Name of the university
Author’s Note

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PROJECT MANAGEMENT
Table of Contents
1. Business case...............................................................................................................................2
1.1 MySystem Description..........................................................................................................2
1.2 Rationale and Need for MySystem........................................................................................2
1.3 Feasibility..............................................................................................................................4
1.4 Preliminary investigation.......................................................................................................5
1.4.3 Costs and benefits...............................................................................................................6
1.4.4 Feasibility...........................................................................................................................6
2. System planning...........................................................................................................................7
2.1 Project deliverables................................................................................................................7
2.2 Project scope..........................................................................................................................7
2.3 Project roles...........................................................................................................................8
2.4 Project plan and resources...................................................................................................10
2.5 Project budget......................................................................................................................11
2.6 Project risk...........................................................................................................................12
Bibliography..................................................................................................................................16

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1. Business case
The business case that is prepared for the development of a mobile app generally captures
the reasoning in order to initiating the project and also includes information that are generally
required for the authorization of the project. The main purpose of the entire business case is to
properly document the justification behind the project including the information and details that
are needed for the project against the risks that are generally faced while undertaking the project.
1.1 MySystem Description
The paper mainly reflects on the development of a mobile based application for a retail
organization in Australia. It is found that the mobile applications for the retail organization in
Canada will generally play an important role within the business as the business have a larger
customer base as well as the workers who mainly relies on the convenience of access on demand
solutions and information. Moreover, the mobile applications are generally considered as one of
the great ways for keeping the customer experience very much easy so that the customers will
get user friendly experience. Furthermore, within the competitive business world it is quite
difficult to reach to the targeted clients and for that mobile application will play an important role
in reaching to the people.
1.2 Rationale and Need for MySystem
SWOT analysis
SWOT analysis is considered as one of the analytical frameworks that us generally
helpful in creating the entire picture for analyzing the entire situation and for getting the best
solution. It is found that with the help of the SWOT analysis, the strengths, weaknesses,
opportunities as well as threats of the mobile app is generally identified.

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Strengths
 Great global navigation bar is provided in
the mobile app
 Attractive banner
 Proper facility of navigation to the
workers
Weaknesses
 It is quite found that the long subscription
progress is considered as one of the
weaknesses
 Poor optimization of mobile
 The tests that are provided are very much
difficult to read
Opportunities
 Reaching to a greater number of
customers
 Providing proper service to the customers
Threats
 Inimitable app function
 Exclusive social media engagement
Strategic importance of the system
The strategic importance of the mobile based app that is developed for the retail
organization in Australia is provided below:
Market more directly: With the help of the mobile app, the organization can be able to
bring a lot of information within the business for the customers that not only market the products
and services but also assists in attracting customers.
Building brand recognition: The development of mobile based app with proper likeable
features generally mesmerize the audiences which not only provides proper services to the
customers but also helpful in creating proper brand recognition.

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Increases customer engagement: As the retail organization wants a way for selling its
products to the customers who are interested and therefore development of mobile app will
generally be helpful in fulfilling the demand. Moreover, with the help of mobile app, the
organization can easily reach to the customers.
1.3 Feasibility
The financial investigation that is done for the development of the mobile app with the
cost benefit analysis helps in suggesting the undertaken project is feasible and it will bring profit
for the organization. The calculation for the cost benefit analysis is provided below:
Project Cost-Benefit Analysis
Analysis Variables:
Discount Rate Used 10.00%
Annual Benefits 65,000.00$
Annual Operational Costs 20,200.00$
One-Time Development Cos t 61,464.00$
Year of Project
0 1 2 3 4 5 TOTALS
Economic Benefit $0.00 65,000.00$ 65,000.00$ 65,000.00$ 65,000.00$ 65,000.00$
Discount Rate 1.0000 0.9091 0.8264 0.7513 0.6830 0.6209
PV of Benefits $0.00 $59,090.91 $53,719.01 $48,835.46 $44,395.87 $40,359.89
NPV of all BENEFITS $0.00 59,090.91$ 1,12,809.92$ 1,61,645.38$ 2,06,041.25$ 2,46,401.14$ 2,46,401.14$
One-Time COSTS (61,464.00)$
Recurring Costs $0.00 (20,200.00)$ (20,200.00)$ (20,200.00)$ (20,200.00)$ (20,200.00)$
Discount Rate 1.0000 0.9091 0.8264 0.7513 0.6830 0.6209
PV of Recurring Costs $0.00 (18,363.64)$ (16,694.21)$ (15,176.56)$ (13,796.87)$ (12,542.61)$
NPV of all COSTS (61,464.00)$ (79,827.64)$ (96,521.85)$ (1,11,698.41)$ (1,25,495.28)$ (1,38,037.89)$ (1,38,037.89)$
Overall NPV 1,08,363.25$
Overall ROI
0.7850
Figure 1: Cost benefit analysis
(Source: Created by Author)

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1.4 Preliminary investigation
1.4.1 Problem or opportunity
It is found that with the development of the mobile app, the organization will be able to
reach to a greater number of customers that helps in marketing various types of products much
more directly. The mobile app will be able to give proper facility of brand recognition as well as
helps in increasing the engagement of the customers which will further helpful in enhancing the
yearly revenue of the organization. In addition to this, the mobile app development helps in
improving the productivity by reducing the cost.
1.4.2 Scope and constraints
Project Scope
 Development of mobile app for retail organization
 Development of prototype
 Database development for the system
 Undertaking testing of the app
 Code validation
Constraints
 The mobile app should be developed within 80 days by using $61,464 for avoiding in
achieving project objectives
 The project should not go out of track for avoiding delay

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1.4.3 Costs and benefits
It is found that the mobile app for the retail organization in Canada will be developed
within the budget that is around $61,464. Moreover, it is found that proper development of the
app generally helps in achieving the target customers as well as expanding the business by
reaching to more number of people with the help of the mobile apps as now people are mainly
connected with the mobile app.in addition to thus, the app that is developed with give tough
competition to the market competitors and generally plays an important role in achieving
success.
1.4.4 Feasibility
Technical
The project “development of mobile app” is considered to be technically feasible as the
hardware that are generally needed for the app development are generally available.
Operational
The mobile app development will operate effectively and it is considered that the app
will manage all the operations of the business with the help of the functionalities that are present
within the app that further suggests that the operation of the project is feasible.
Cost schedule
After proper analysis, it is analyzed that the ROI of the project is 0.7 that further suggests
that the undertaken project is economically feasible. On the other hand, the project gets
completed in 80 days and it is found that it is quite easy to follow the steps for completing the
project within the expected time.

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2. System planning
2.1 Project deliverables
The deliverables of the project include:
 Mobile app development
 Proper documentation
 Project charter
 Project plan
 Financial plan
 Cost benefit analysis report
2.2 Project scope
In scope:
 Development of mobile app for retail organization
 Development of prototype
 Database development for the system
 Undertaking testing of the app
 Code validation
Out-scope:
 Details associated with the project suppliers are not given
 Reviewing the technical computability of the staffs are not included in the scope

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2.3 Project roles
Organizational chart
Figure 2: Organizational chart
(Source: Created by Author)
Roles and responsibilities
Stakeholder Interest Power Responsibilities External/internal
Project manager High High They manage
the project.
Internal
Planner High High Planner creates
project plan
Internal
Project
sponsor
Project
manager
Application
manager
Database
administrator Coder Tester Developer

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PROJECT MANAGEMENT
Application
manager
High Low Adds
functionality
within the app
Internal
Developer High Low Develops the
mobile based
application
Internal
Database
administrator
High Low Develops the
database for the
mobile
application
Internal
Tester High Low Undertakes
testing of the
developed
system
Internal
Quality analyst Low Low Analyze that
quality of the
project is
maintained
effectively.
Internal
Financial
manager
Low Low The takes the
responsibility of
managing the
project.
Internal

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2.4 Project plan and resources
Work breakdown structure
Development of mobile
app for a retail
oragnization in Canada
Planning phase
Meeting with project
team
Proposal
development
Making project
agreement
Determining project
stakeholders
Approval for the
project
Designing of web
application
Collecting ideas
Reviewing client
Developing design
Undertaking cost
benefit analysis
Budget analysis
Undertaking
meeting
Approval of the final
design
Coding
Prototype
construction
Development of
database
Validation of code
Testing the app
Project optimization
Mobile app development
Navigation structure
development
Creating content
pages
User experience
development
Details update
Updating project
related information
Project requirement
Mobile app access
Estimation of
hardware and
software
Testing and review
Project closure phase
Assesment of risk
Quality management
Post project review
Figure 3: Work breakdown structure
(Source: Created by Author)
Project plan with resources
The project plan that is mainly developed for the mobile based app reflects that the entire
project will get completed within 80 days. It is found that the resources that are generally

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assigned for executing each of the activities of the project are generally showcased in the below
figure.
Figure 4: Gantt chart
(Source: Created by Author)

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2.5 Project budget
The paper reflects that budget of around 61,464 is needed for the mobile app
development within the retail organization in Canada. The figure that is given suggests the
amount of money that is needed for executing each of the project activities.
Figure 5: Project budget
(Source: Created by Author)

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2.6 Project risk
Risk Description Impact Probability Mitigation
Schedule
slippage
Due to slippage
of project
schedule, it
becomes
difficult to
manage the
schedule that
further causes
delay.
High High Proper tracking
the project in a
weekly will be
helpful in
reducing the
chances of
schedule
slippage that
further avoids
delay.

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Lack of budget If the budget that
is needed for app
development is
not assumed
properly then the
project will face
delay.
High High Proper
management of
project budget is
generally
important for
resolving the
financial issues
within the
project.
Additionally,
proper
estimation
before the
initiation phase
is important for
the project.
Technical risk If the testing is
not conducted
properly then
the project will
face technical
issues that
further can
High High Testing should
be conducted
after the
development
phase for
making sure that
the issues can be

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restrict the
progress of the
project
resolved
effectively.
Scope creep Due to improper
management of
project scope, a
number of issues
within the
project will
occur.
Medium Medium It is very much
necessary to
manage the
scope of the
project
effectively for
avoiding issues
and challenges.
Improper
management
If the project
managers are not
experienced then
they project
managers can
face a lot of
issues in
finishing the
work.
Medium Medium It is quite
necessary to hire
experienced
team members
for managing the
project
effectively.

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