Project Initiation, Planning and Execution PDF

Running head: PROJECT MANAGEMENT
MBA642: Project Initiation, Planning and Execution
Name of the Student
Name of the University
Author’s Note

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PROJECT MANAGEMENT
Table of Contents
Introduction................................................................................................................................2
Project scenario..........................................................................................................................2
Project plan using IPECC...........................................................................................................3
Critical success factor................................................................................................................5
Process of achieving success......................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................9

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PROJECT MANAGEMENT
Introduction
The project management is measured as an important approach applicable for any
type of company for reaching to the success point due to having proper planning or execution
ideas (Kottorp et al. 2019). Within the project management, it embraces multiple steps to
complete any project of any company including initiation, planning execution, controlling
and also conclusion. Moreover, this project management also contains such critical success
factors which helps to reach to the company at the success point.
As per this report, it relates with the failure scenario of Levi’s jeans. The Levi is
referred as a reputed company for producing traditional jeans over the world. The secret of
happening of reputation of this company for maintaining both ubiquity as well as uniqueness.
The company of Levi has faced some of the issues regarding their launching of the new
products (Kerzner 2017). They actually produce the products of ‘red label’ which is
considered as the traditional jeans. But thinking for the brand growth and create a competitive
market, they have produced a product of ‘Silvertab’. But in the selling project of this product,
the company has challenged some issues and they do not reach at the success points of this
project. Thus, this report includes such project management related approach or inclusion of
such success factors which help them to reach at the success point.
Project scenario
This project involves a problematic situation of Levi’s company which creates due to
the production of new products of ‘Silvertab’. Generally the company of Levi is popular for
making of its traditional jeans of ‘Red label’ (Meredith, Mantel Jr and Shafer 2017). The
reputation of this company stands on the factors of ubiquity as well as uniqueness. According
to the growth of the competitive edge, the competition arises within the market due to coming
various equivalent companies. For that, the Levi Company have decided that they needs to

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PROJECT MANAGEMENT
produce a new range of product which may attract the customers. The customers are willing
to pay for the traditional jeans of this company but the company has produced the new
product of ‘Silvertab’ within the cheaper range along with the orange tags. But for this
product, they have confronted such issues about their business failures like narrow profit
margin. For that, the project of the production of new products may come to the failure point.
In this case, the project management approach helps to them to turn their failure into their
success.
Project plan using IPECC
According to evaluation of the project management approaches, the IPECC is
preferred as one of the measurable model helping to reach any projects near to the success
factors. The IPECC stands on actually its five steps including initiating, planning, execution,
controlling and also closing (Lee, Jang and Lee 2016). Each of the five steps has its
significance for achieving success on any projects. A brief explanation of these five forces
are as follows:
Initiating – The initiating is the first phase of this IPECC model which is related with
the establishment of the goals or expectations and also it includes the scope of project.
Mainly, it delivers as the minimum basic steps which requires to achieve the success for any
project. Since it delivers the project scope which is the baseline of executing any project.
However, with the help of the project scope, it can understand what the actions are taken by
the company for performing such particular projects and moreover, its features as well as
functions or deliverables of the project. By using this step, at the initial phase, the company
requires to establish the goals of the project. According to the context of Levi, initially it
should require to launch the goal of this project of production of ‘Silvertab’ (Mir and
Pinnington 2014). To finding the goal of this project, the company should verify the