Project Management for Crawford Healthcare Company

This project management report focuses on the objective, characteristics, life cycle, metrics, leadership qualities, and tools for managing a project for Crawford Healthcare Company.

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Project Management
Crawford Healthcare Company

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Table of Contents
Introduction.................................................................................................................................................3
Company Introduction.................................................................................................................................4
Project Objective and Characteristics..........................................................................................................4
Project objective......................................................................................................................................4
Project Characteristics.............................................................................................................................4
Project Life Cycle of this project..................................................................................................................6
Project Metrics............................................................................................................................................7
Project Leadership Qualities........................................................................................................................7
Project Management Tools.........................................................................................................................9
Common Reasons for project failure.........................................................................................................10
Impact of Project Failures on the Stakeholders of the project..............................................................10
Project Risks..............................................................................................................................................11
Manage Project Risks in Company.........................................................................................................11
Risk Managing Comparison between Health Industry and Crawford Healthcare Company..................12
Success Factors..........................................................................................................................................12
Conclusion.................................................................................................................................................13
References.................................................................................................................................................15
Appendix...................................................................................................................................................17
Lists of Figure
Figure 1: Gantt chart of the project................................................................................................16
Figure 2: Project Life Cycle..........................................................................................................17

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Figure 3: Milestone Checklist........................................................................................................17
Figure 4: Product Breakdown Structure (PBS).............................................................................18
Figure 5: PERT Chart....................................................................................................................19

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Introduction
The main objective of this project is to develop new health services and open new office at the
new location. With the help of this project, Crawford Healthcare Company can manage quality
of services and product. Project management helps to manage the company project activities and
different resources within a given time. This can be done through project management tools like
Network diagram and Gantt chart. The aim of this report is to construct the new office set up for
Crawford Healthcare and to provide the new services. However, the company has been working
in the UK health care industry which was established in 2009.
The report divides into two sections, one analyzes the project objectives and to gather the
different information on project activities. Meanwhile, another section demonstrates the project
planning and life cycle of the project. This can be done through a work breakdown structure
(WBS) and Gantt chart. This report also focuses on the different types of information that are
required while delivering the final project such as project metrics, project management, and
leadership tools. This report also discusses the different types of project risks and success factors
for the project.
The health sector has vast opportunities from the future perspective in the small and medium-
sized enterprises because different types of new skin diseases are affecting the skin in adverse
manner. Therefore, different types of new services and solutions can be created according to
patient needs and gain the good profits.
Crawford Healthcare Company has been working in the UK health care industry which was
established in 2009 and company was started with three individuals. The company deals in
health care products like wound care, skin care, and dermatology products. Meanwhile, the

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company also delivers innovative treatments to their patients such as repair and care of the skin.
Crawford Healthcare Company made a profit of £25.2 million in 2017 (Real business, 2018).

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Academic Literature Review
According to authors, Kozlowski and Matejun (2016), the project management’s characteristics
are utilized by the small and medium-sized enterprises to reduce the cost of present products and
these SME enterprises are launching new services and product’s facilities. The project
management’s characteristics (Operational management and Strategy management) should be
implemented on the basis of the possibilities and individual needs of specific SME enterprises.
The each phase of project life cycle should be implemented on the basis of comparative nature of
the small and medium-sized enterprises. On the other hand, Matejun identified the importance of
the project deliverable that should be implemented in the proper manner in the small and
medium-sized enterprises. In contrast, Kozlowski also stated that goals and vision of SME
should be linked to its new services and products. The arrangement and project planning phase is
utilizing to select the team members in the small and medium-sized enterprises. The project
evaluation and completion is utilizing to evaluate the different types of issues in the new services
and products of SME enterprises. Therefore, it can be said that the project management’s
characteristics are playing critical role to enhance the productivity and services of SME
enterprises.
According to Author, Brustbauer (2016), risk management is also another factor to complete the
project on time in the project management, so each and every small and medium-sized enterprise
should use the proper risk management technique to eliminate the different types of issues in the
business. The implementation of risk management approach is affecting the operational and
strategy management of small and medium-sized enterprises. With the help of risk management,
SME enterprises can easily identify the different types of issues and eliminate the effect of these
issues. In contrast, Brustbauer also stated that the SME enterprises can implement either passive

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or active risk management approach on the basis of enterprise needs. Both risk management
approaches affects the operational management and strategy management of the SME enterprise.
The passive risk management approach is a defensive strategy and active risk management
approach is an offensive strategy. Brustbauer also stated that implement of conceptual risk
management can help to adjust the changing environment and gain the strategic benefits in the
SME enterprises. Therefore, it can be said that risk management is also playing the critical to
eliminate the different types of issues and manage the workflow of SME enterprises in the
effective manner.
According to authors, Marcella, and Rowley (2015), the project management’s tools and
techniques are utilizing in the numbers of small and medium-sized enterprises such as fashion
industry, small shops, etc. These tools and techniques (project life cycle, project deliverable, etc.)
are playing critical to manage the quality of the products and monitor the performance of the
enterprises. On the other hand, Rowley suggests that senior management support and clear
objectives are too most vital for the project management in the small and medium-sized
enterprises, but quality is very vital success factor as compared to the clear objectives in the
SME enterprises. In the contrast, Marcella also stated that the performance measurement
technique is also utilized to measure the performance of the small and medium-sized enterprises.
Therefore, performance management reinforced to the small and medium-sized enterprises for
setting up the corporate strategy. Marcella and Rowley also identified that numbers of SME take
very short time to establish its business with the help of the project management. It has
concluded from this paper that each tool and technique of project management can easily
monitor and control the performance and quality of the SME enterprises. The project

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management’s characteristic and tools can also enhance the productivity and services of SME
enterprises.
Project Objective and Characteristics
Project objective
The main objective of this company is to open a new office set up and to provide new services
across the UK. The company CEO has been finalized the project duration i.e. 40 days. Project
duration is identified with the help of Network diagram and the project cost would be £ 13,648
(Smartsheet, 2016).
Project Characteristics
The entire project will be managed by the project manager and company CEO. The current
project has the following characteristics, which are given below:
Project Planning
The project planning phase analyses the different types of stages which are performed in this
project for completing a project within a given period of time and estimated budget. Various
activities of project planning are given as below:
Goals
 The given project goal is to manage the project work effectively and timely. Thereby, the
company aims to open a new office and to provide different type of new services such as skin
care issues. This will help the company to expand its business across the UK and around the
world. (Techopedia, 2018).
Project Deliverables
The project deliverables describe the essential rules that must fulfil at the time of project delivery
such as

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• The project will be completed in 40 days, and the budget would be £ 13,648.
• All the project tasks are interdependent on each other and all tasks will be completed within
the time and cost.
• Each member has accurately performed a specific task as per the assigned
• The company CEO and project manager must evaluate the project budget and time so that
they can easily know that how much budget will be required in each task.
• The project manager makes sure that each task will be completed on time and within the
given budget.
Project Schedules
The project schedule defines the task name like.
 Initiation and identifying problems
 Prepare the plan
 Execution of plan
 Completion of the project
Gantt chart
The Gantt chart depicts that how much work will be completed in a given time duration. The
Gantt chart also shows the name of different resources, and of each resource that performs the
task in the given period and budget (Team Gantt, 2019). For Gantt chart, see the appendix
Project Life Cycle of this project
The project life cycle shows the different stages of the project. With the help of the project life
cycle, a project manager and CEO of this project can easily manage the project task and
resources in an efficient manner. Therefore, the project life cycle is required to oversee the

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development of a project in a flow (Open text bc, 2019). In this project, the whole project cycle
is divided into the four stages which are given below:
 Initiation Phase
This phase plays a vital role in the project life cycle because the whole project work
depends on this phase. In this phase, a number of tasks are performed before the start of
the project such as identifying the scope of project, identifying numbers of issues (that
may affect the working of project), identifying the essential deliverables of project,
identifying the name of stakeholders or resources that will play important role in the
completion of task, etc. (Open text bc, 2019)
 Planning Phase
The planning phase will execute after the completion of the previous stage. In this phase,
a proper plan is needed to prepare to set up a new office. This phase also outlines some
tasks such as the development of an appropriate strategy for the project, distribute jobs to
each member of project team, estimate total cost of whole project, gather required
resources for the project's work, analyze numbers of risk (that can affect the installation
of the new office and services of the company), etc. (Open text bc, 2019)
 Execution of planning Phase
The implementation of the planning phase will execute after the completion of the
planning phase. In this phase, it’s important to gather project information that will help
accomplish the project on time. A number of tasks are finalized in this phase such as the
final location of the new office, services, promotion activities, resources required and so
on (Open text bc, 2019)
Completion of project Phase

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This is the last phase in the project's progress. In this phase, the tasks that are performed to
manage the project completion are completed such as analyzing the performance of project,
verifying the needs of the company's plan, documentation of the project development,
identifying numbers of issues in the installation of the new office, resolve all the problems and
the last step is to handover the project to the CEO. (Open text bc, 2019)
The whole process of the project life can be understood in the figure 2 which is provided in the
appendix.
Project Metrics
The project metrics is utilized to measure the project success. Project metrics can easily manage
the different project activities. This project metric contains different information like project
duration and costing of the project, project quality and project scope. These activities help the
project manager to accomplish the project goal in estimate time and cost. The project metric
table is given in an appendix.
Project Leadership Qualities
The project manager has a primary responsibility to complete the project work on the time and
achieve all the project goals. So, the project manager must have some essential leadership
qualities for completing the project on time and within the budget. The required leadership
qualities are discussed as below:
 Communication
The project manager must have excellent communication skills so that he can easily
communicate with all project members. By using good communication skills, a project
manager should also take feedback from his project team (Marsh, 2018). This will help
him to complete the project on the given time and cost.

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 Sharing a Vision
The project manager must have a project vision i.e. to complete the project within the
time and the resources of the company. A manager should share the project vision to his
team so that the project can be completed with the given time and budget (Marsh, 2018).
 Positive Attitude
The project manager must have a positive attitude to handle and manage the work of the
project in a proper manner. With the help of positive attitude, the project manager can
easily handle or face different project risks in an accurate way (2020 Project
Management, 2019).
 Collective, Cool and Calm
The project manager must have a collective, relaxed and calm attitude when he is
managing the individual project. The project manager must not be panic if anything goes
wrong in the project development or in any specific task. He must find the best and
innovative solution to overcome or resolve that issue and put the project work back on
the right track (2020 Project Management, 2019).
 Problem Solver
A great project manager must have an outstanding problem-solving quality and he must
be creative and his approach to solve a problem for his team mates should be innovative.
For example, if the team members are facing difficulties while completing the project
within a stipulated period and budget then for this problem the project manager must
have an innovative and positive approach to solve this issue in an effective manner
(Marsh, 2018).

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Project Management Tools
The project management tools are utilized to schedule and manage the whole project work in a
proper manner. Therefore, different types of project management tools are provided below:
 Milestone Checklist
The Milestone checklist is a tool used for tracking the progress of each and every stage of
in a project work, and project manager doesn’t need to utilize this expensive tool for
monitoring the progress of each and every stage of the project work of the company
(Tutorials point, 2018). The milestone checklist shows the flow of project completion of
each task, which is showed in figure 3 in the appendix
 Pert Chart
The PERT chart method is used to identify the critical path of the project work. It shows
the project longest duration, which is required to complete the project on time (Tutorials
point, 2018). PERT chart is available in figure 5 of the appendix.
 Gantt Chart
The Gantt chart depicts the graphical presentation of the different project activities. It
shows the different activities performed within the given time. The Gantt chart is a very
vital tool for project management. The Gantt chart also shows the different resources and
milestones used in the project. The Gantt chart is shown in the appendix (Haughey,
2019).
 Product Breakdown Structure (PBS)
The Product breakdown structure shows the different project tasks within the project
duration. It helps to identify and find out the project activities predecessors. In other words,

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it is a hierarchical and exhaustive tree structure that breaks the project activities (Haughey,
2019). PBS is available in figure 4 of the appendix
Common Reasons for project failure
There are numbers of common reasons for project failure and it generates disappointing results at
the time of project completion. Therefore, some common reasons must be avoided by each
project manager which is discussed below:
 The scope of the project is not defined in a proper manner, and this is a big common
reason for project failure.
 The project risks are not managed in a proper and adequate manner.
 Incorrect cost and time estimation of the project.
 The critical team member of the project has left the company or project.
 The project parameters are not classified in the proper manner.
 Formal methods aren’t utilized to manage the project work.
 Bad leadership is one of the main reason for project failure (Symonds, 2011).
Impact of Project Failures on the Stakeholders of the project
The project failures are impacted on the project's stakeholders, and it will affect the completion
of the project. It will create confliction among all the stakeholder members, and due to
confliction, the project work will not finish on time. This condition will increase the total cost of
the project. Due to the cost increment of the project, the company will increase the price of the
product, and it will directly impact the customers of the company. Due to this, the revenue and
profit of the company will decrease, and customers will switch to another company. The project
failure will reduce the satisfaction level of stakeholders regarding the project's delivery, and

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stakeholders will take too much time for making a decision in the project work. It will
alternatively affect the completion, and productivity of the project.
Project Risks
There are numbers of project risks which can be affected the performance of the project, and
these risks must be avoided by every project manager during the project, different project risks
are given as below:
 Cost risk: If the project’s cost and scope are not estimated in an accurate manner then
this type of risk will occur.
 Schedule risk: If any activity is taken a longer time as compared to the expectation then
this risk will delay the project work and enhance the cost of the project.
 Performance risk: If the project is not producing results based on the project
specifications then this risk will affect the performance of the project.
Manage Project Risks in Company
Crawford Healthcare Company manages project risks with the help of project risk management
tools. There are different risk steps which are discussed as below:
 First, the company should analyze the whole project work and identifies the risks
involved in the project that can occur in the future.
 After that, define the impact and probability of each risk on the project which can be
done with the help of the risk register. The impact and probability of risk can be
identified in the form of low, high, moderate, very low, and very high criteria.
 After that, the company should define the name of risks which can be controlled based on
impact and probability.

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 After that, the company should prepare the action plan which can be implemented to
eliminate the negative impact of risk.
 Then, the company should evaluate the performance of an action plan to complete the
project on time (Success. Clarizen, 2013).
Risk Managing Comparison between Health Industry and Crawford Healthcare
Company
This section provides a comparison between the health industry and Crawford healthcare
company for managing the risks.
 The health industry identifies overall risks in the health sector, and the company
identifies main risks which can affect the company performance.
 The industry defines the impact and probability of risk based on the health sector, and the
company will set it based on the company’s resource.
 The industry prepares and implements an action plan based on needs of the health sector,
and the company implements it based on the company’s needs (Catalyst, 2018).
Success Factors
There are numbers of success factors which play an important role to complete any project work
in the healthcare industry.
 Excellence in Governance
Each of the project team members must understand the responsibilities and roles while
managing the project work activities. They must work for the project aim so that the
project can be completed on time (Beckers hospital review, 2011).
 Highly capable Leadership Team

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The project manager must have leadership skills such as operational focus, change
management, excellent listening skills, visionary and strategic thinking for a successful
project. (Beckers hospital review, 2011).
 Passion
Every member of the project team must have the experience to perform any challenge
and difficult work (Beckers hospital review, 2011).
 Continuous Competition
The health industry takes a feedback from numbers of users in the different parts of the
country which can be implemented in the treatment process of industry (Beckers hospital
review, 2011).
The Crawford healthcare company covers all the above success factors because the company
provides innovative treatments to the patients. All the members of the company are passionate,
and they have good leadership and governance quality. The company also has proper
accountability, and they invent best services based on competition.
Conclusion
Overall, this report concludes that the project manager plays a very crucial role while managing
different project activities within the given time and budget. This report scrutinizes different
types of project information, characteristics, and objectives of this project. Meanwhile, this
report also analyzes the project planning and life cycle of the project. It also evaluated that the
given project depicts the different project activities within the duration, and this can be done
through PBS and Gantt chart. In this report, different information is gathered through project
metrics, project management, and leadership tools. The different types of project risks have
identified in this project that are affecting the implementation of the project and delaying the

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project completion on time. Therefore, the different types of risk management methods are
utilizing to manage and control the project risks.
Findings
The different types of information has found in this report that the project management is playing
critical role to monitor and control the project work. The project deliverable and project
objective should meet to achieve the desire output after the project completion. The project
should be completed on time and proper risk analysis technique should use to analyze different
types of risks in the project.

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References
2020 Project Management. (2019) Top 10 Qualities of a Project Manager. [Online] Available at:
https://2020projectmanagement.com/resources/role-of-project-managers/top-10-qualities-of-a-
project-manager [Accessed: 25 Apr. 2019].
Beckers hospital review. (2011) 8 Success Factors for Independent Community Hospitals: 8
success factors for independent hospitals. [Online] Available at:
https://www.beckershospitalreview.com/hospital-management-administration/8-success-factors-
for-independent-community-hospitals.html [Accessed: 25 Apr. 2019].
Catalyst. (2018) What is Risk Management in Healthcare? [Online] Available at:
https://catalyst.nejm.org/what-is-risk-management-in-healthcare/ [Accessed: 17 Apr. 2019].
Haughey, D. (2019). Project Management Tools. [Online] Available at:
https://www.projectsmart.co.uk/project-management-tools.php [Accessed: 17 Apr. 2019].
Marsh, F. (2018) 10 Great Leadership Skills of Project Management. [Online] Available at:
https://aboutleaders.com/10-great-leadership-skills-of-project-management/#gs.5mjp47
[Accessed: 17 Apr. 2019].
Mavenlink. (2018) What is the Project Life Cycle. [Online] Available at:
https://www.mavenlink.com/resources/what-is-the-professional-services-project-life-cycle
[Accessed: 17 Apr. 2019].
Open text bc. (2019) 3. The Project Life Cycle (Phases) – Project Management. [Online]
Available at: https://opentextbc.ca/projectmanagement/chapter/chapter-3-the-project-life-cycle-
phases-project-management/ [Accessed: 25 Apr. 2019].

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Project-management. (2018) Types of Risk in Project Management. [Online] Available at:
https://project-management.com/types-of-risk-in-project-management/ [Accessed: 17 Apr.
2019].
Real business. (2018) The best medium-sized businesses to be found in the UK. [Online]
Available at: https://realbusiness.co.uk/best-medium-sized-businesses-uk/ [Accessed: 17 Apr.
2019].
Shraddha. (2016) Project: Definition, Characteristics and Objectives. [Online] Available at:
http://www.yourarticlelibrary.com/project-management/project-definition-characteristics-and-
objectives/94592 [Accessed: 17 Apr. 2019].
Smartsheet. (2016) How to Write a S.M.A.R.T. Project Objective. [Online] Available at:
https://www.smartsheet.com/how-write-smart-project-objective [Accessed: 17 Apr. 2019].
Success clarizen. (2013) Risk Management - Useful Tools and Techniques. [Online] Available at:
https://success.clarizen.com/hc/en-us/community/posts/203996208-Risk-Management-Useful-
Tools-and-Techniques [Accessed: 25 Apr. 2019].
Symonds, M. (2011) 15 Causes of Project Failure. [Online] Available at:
https://www.projectsmart.co.uk/15-causes-of-project-failure.php [Accessed: 17 Apr. 2019].
Team gantt. (2019) What is a Gantt Chart? Gantt Definitions & Uses. [Online] Available at:
https://www.teamgantt.com/what-is-a-gantt-chart [Accessed: 17 Apr. 2019].
Techopedia. (2018) What is Project Planning? [Online] Available at:
https://www.techopedia.com/definition/14005/project-planning [Accessed: 17 Apr. 2019].
Tutorials point. (2018) Project Management Tools. [Online] Available at:
https://www.tutorialspoint.com/management_concepts/project_management_tools.htm
[Accessed: 17 Apr. 2019].

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Kozlowski, R. and Matejun, M., 2016. Characteristic features of project management in small
and medium-sized enterprises.
Brustbauer, J., 2016. Enterprise risk management in SMEs: Towards a structural
model. International Small Business Journal, 34(1), pp.70-85.
Marcella, M. and Rowley, S., 2015. An exploration of the extent to which project management
tools and techniques can be applied across creative industries through a study of their application
in the fashion industry in the North East of Scotland. International Journal of Project
Management, 33(4), pp.735-746.

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Appendix
Gantt chart
The Gantt chart of the project is showing numbers of main tasks and subtasks with specific
completion time and budget which is given in the figure.
Figure 1: Gantt chart of the project

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Project Life Cycle
The project life cycle of this project is explaining the work of the whole project into the numbers
of phases.
Figure 2: Project Life Cycle
Source: (Mavenlink, 2018)

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Milestone Checklist
The milestone checklist is the best tool for tracking the progress of each stage of the project work
of Crawford Healthcare Company.
Figure 3: Milestone Checklist

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Product Breakdown Structure (PBS)
The product breakdown structure is hierarchical and exhaustive tree structure of the project's
task.

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Figure 4: Product Breakdown Structure (PBS)

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PERT Chart
PERT chart method is using for analyzing each task which is involving in completion of the
project work of Crawford Healthcare Company.
Figure 5: PERT Chart
Project Metrics
Table 1: Project Metrics Table
S. No. Metric Description
1. Estimate timing 40 days (From 04/02/2019 to 29/03/2019)
2. Estimate cost £ 13,648
3. Scope Set up a new office and deliver excellent medical services to
patients according to needs.
4. Benefits Patients will get excellent skin care facilities.
5. Tasks 30 Tasks (divided over 40 days)
6. Risks Schedule risk, cost risk, performance risk, operational risk
7. Working hours 8 hours