Project Management | Whirlpool

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Running Head: Project ManagementPROJECT MANAGEMENT[Document subtitle]
Project Management1Table of ContentsIntroduction...............................................................................................................................................2Analysis of NPD strategy..........................................................................................................................4Evidence of Time Management Data Gathering, and Reporting Techniques....................................12Identifying appropriate project management technique..................................................................12Project Plan..........................................................................................................................................13Work Breakdown Structure...............................................................................................................18Gantt chart...........................................................................................................................................19Project Awareness regarding social, economic, and environmental issues.........................................20Financial Benefits of choosing methodology......................................................................................21Social Implications...............................................................................................................................22Political Implications...........................................................................................................................22Environmental Implications...............................................................................................................23Conclusion................................................................................................................................................24References................................................................................................................................................26
Project Management2IntroductionIn this paper, I considered that I am working with a washing machine manufacturingorganization named as Whirlpool. Whirlpool is an international organization which operating indifferent countries. Washing machines play an important role nowadays. It makes the life of ahuman being easier and effective. In this paper, a new brand of washing machines is taken tolaunch it in the growing market of UK. Overall description of the new product developmentstrategy and social, economic, and environmental issues are provided in this paper. This has beendone under the light of certain theories and concepts of the project and New productDevelopment Strategy. A washing machine is considered a machine that is used to wash laundrylike clothing and sheets. If there is an aspect of daily life that has changed little in the last somedecades, it is the method of washing clothes (Gopalakrishnan, 2015). Before 25 years, first of all,clothes were washed, and then dried, and at last iron, before they can be worn. These allprocesses of washing clothes consume a lot of efforts and time of human beings due to whichthey feel bored and irritated. The main motive of this project is to introduce a new washingmachine with a large number of features like bigger washing capacity, active water, pre-activatedspeed perfect, Vario drum, Iron facility, AntiVibration Design, and reload functions. Thecombination of all these features makes the launching washing machine successful in the UKGrowing market. Washing machine in the market of UK has obtained great success.UK Washing Machine Market TrendLaundry Appliances in the UK has achieved tremendous growth in both value and volume terms.It happens due to the enhancement of the construction activity in the UK. Stoppage in
Project Management3construction growth also slows down the growth of laundry appliances. The growth rate of smartwashing machines in the UK can understand by looking below-mentioned figure:(Panaretou, 2014)Washing Machines growth size in the UK estimated 5% till 2018. The growing demand for thewashing machines is expected to provide impetus to the growth of the industry. Washingmachine market growth totally depends on the innovation.In a similar manner, a new brand of the washing machine is introduced with the highlyinnovative features so that monopoly can gain in the existing machine market of US. Washingmachine in the UK market launches with the effective new product development strategy tomaintain its profitability and efficiency. Choice of New product development strategy enablesthe success of washing machines in the UK market in a great manner. In this paper, we will
Project Management4discuss the complete project plan of the launching new brand of the washing machine in UKmarket (Kefalas, 2014). This has been done by considering the different failure and successcriteria of the project. Apart from this various project principles are also applied to accomplish itwith the determined specifications. Project principles in the paper work as guidelines whichprovide effective guidance in accomplishing project as per specific timeline and budget schedule.Analysis of NPD strategyNew Product development is considered the process of introducing a new product in the market.In addition, it is also known as a process of transformation of a new market opportunity for aproduct available for sale. Washing Machine in the UK market can launch by adopting a suitablenew product development strategy. There are a large number of new product developmentstrategies which are taken into consideration before launching the new brand of the washingmachine in the UK market. Efficiently of new product development strategy enhance the qualityof the washing machine and can satisfy the target consumers in more efficient manner.Furthermore, it is being observed that there are various alternatives for the approaches whichmight be considered for the development of the new product. These approaches can be relied onteam as it focuses on bringing the individuals together from the distinct departments, customercentric which supports the customers in order to resolve the issues, systematic which ensures thatthe process of the development of product moves forward in a systematic way, etc.There are following new product development approaches which can take into considerationbefore selecting the best one for washing machine development:1.Innovation Diamond
Project Management5There are a large number of organizations suffering from the challenges of new productdevelopment and keep them on pace with the dynamics of technology, markets, and competition.Innovation diamond approach of new product development strategy is a combination of fourdifferent stages which understand by looking the below-mentioned figure (Genç, 2015):Product Innovation and Technology strategy for the Business: It is a first and theforemost stage of the innovation diamond. According to this stage, it is necessary for anyorganization to formulate product innovation strategy before planning anything else aboutthe product. Innovation plan should contain the market entry strategy and different othernecessary information like marketing plan, and target customers, etc. At this stage, it isnecessary for the company to think whether the product which it is going to introduce is a
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