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Project Management: McDonald's Market Analysis

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Added on  2023-01-04

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This presentation provides a market analysis of McDonald's, including market size, competitor analysis, and macro and micro economic forces. It also discusses customer analysis, stakeholder analysis, and the objectives of a marketing audit.

Project Management: McDonald's Market Analysis

   Added on 2023-01-04

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PROJECT
MANAGEMENT
Project Management: McDonald's Market Analysis_1
TABLE OF CONTENTS
Introduction
Market size and trend data
Competitor analysis
Macro and micro economic forces
Customer analysis
Stakeholder analysis
Marketing audit objectives
Conclusion
References
Project Management: McDonald's Market Analysis_2
INTRODUCTION
Project management is the process of leading a team in order to achieve specific goals and
meet success in a specified time period. The firm which is selected for this presentation is mc
Donald's. It is an American fast food brand that is basically famous for its burger. The firm was
founded in 1955, headquarter situated in Chicago, U.S.
Project Management: McDonald's Market Analysis_3
MARKET SIZE AND TREND DATA
Mc Donald's is a fast food firm which has market size of $9.253 billion across the United
states. This includes not only burger but also fast foods including Asian, Italian, pizza etc. Mc
Donald's has market capital as of November 158.92$ billion. It is the biggest restaurant chain,
very profitable. In last year it has $ 5.5 billion in profits that was came from revenues of $27.6
billion that gives profit margin nearly 20%.
Project Management: McDonald's Market Analysis_4

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