Strategic Approaches to Optimize Trade Show Success

The task involves a comprehensive analysis of strategies to optimize trade show outcomes. It examines pre-show activities such as leveraging social media for promotion, introducing giveaways, and preparing tailored email campaigns targeting high-profile customers. During the event, maintaining confidence and employing innovative customer engagement techniques like customized prize wheels are emphasized. Post-show, the focus shifts to positive follow-ups using various communication channels, including social media, to convert leads into business opportunities. The aim is to enhance corporate image, build goodwill, and ensure long-term value from trade show investments.

Technology Skill

1. Project Management
Activities
Estimation for Rotary valve cylinder head Design along with GST calculations. It is shown in
below (Miller, n.d.).
Products Name Quantit
y
Cost of 1
Product
Total Percentag
e
Total of
Product
After The
Percentag
e
Bare cylinder head
castings
2 $
600.00
$
1,200.00
14000% $
1,680.00
Heat treatment for
cylinder head castings
2 $
800.00
$
1,600.00
14000% $
2,240.00
Rotor valve blanks 20 $
500.00 $10,000.0
0
14000% $
14,000.00
Head gaskets (bespoke
design)
2 $
858.00
$
1,716.00
800% $
137.28
Rotor seals 40 $
144.00
$
5,760.00
14000% $
8,064.00
Gear blanks 53 $
230.00 $12,190.0
0
800% $
975.20
Heat treatment for a
complete set of gears
1 $
1,880.00
$
1,880.00
800% $
150.40
Shaft, one required 1 $
70.00
$
70.00
800% $
5.60
2

Complete set if fasteners 1 $
1,200.00
$
1,200.00
500% $
60.00
Housing gaskets, various
types
1 $
621.00
$
621.00
14000% $
869.40
Intake manifold castings 2 $
240.00
$
480.00
800% $
38.40
Exhaust manifolds 2 $
1,208.00
$
2,416.00
800% $
193.28
Sensors 1 $
4,200.00
$
4,200.00
500% $
210.00
Engine management
computer
1 $
1,880.00
$
1,880.00
800% $
150.40
Shielded wiring loom 1 $
1,444.00
$
1,444.00
800% $
115.52
Shipping cost (Only for
one cylinder head)
$238.00
Class one miscellaneous
items
1 $
3,050.00
$
3,050.00
800% $
244.00
Class two miscellaneous
items
2 $
1,356.00
$
2,712.00
800% $
216.96
Total of whole products
$52,419.0
0
Total of whole products
+the percentage
$
29,350.44
MS Excel File is attached here.
Microsoft Excel Sheet is provided below to represent the estimation.
3

Answer
FedEx is considered for carrying the completed engine, to the customer. The estimated
cost for a single cylinder head is $238.00 for 171 lb ("GENERAL FREIGHT SHIPPING
SERVICES", 2017).
Answer
The extra length of chain can be required for the overhead valve design, if it is not
maintained frequently. This cost is also not added in the estimates and in future it can also incur
benefit for the manufacturing firm.
Moreover, the cost of the cylinder heads are taken as only one in the estimation, thus the
cost can vary according to the number of cylinder head requested by the customer. Thus, this
cost can incur gain for the company.
4

Activity
Gantt Chart
Project Management Gantt chart
The Project management Plan for Machined Aluminium Castings is shown below.
Project Task
Project Task list is shown below (Kerzner, 2017).
Task Name
Start production
Prepare initial concept
Undertake initial calculations and
design
Complete first design
Review design and amend where
necessary
Prepare and complete final design
specification
Undertake costing exercise
Cut patterns for cope and drag
Make patterns for cores
Check and amend
Produce trial mold sets
Cast a 1st cylinder block, item #1
Check casting (cut it apart, measure it
up etc.), approve if all AOK
Cast and heat treat cylinder blocks,
items #2 - #10
Section, measure and recheck
Prepare G-code for machining the
5

cylinder blocks
Target practice (trial machining
cylinder blocks) and amend G-code
where necessary
Final review and approval
Resources
The Project Resources are listed below.
Resource Name Type Initials Max.
Units Std. Rate Accrue
At
Base
Calendar
Designer Work D 100% 150.00/hr₹ Prorated Standard
Machinist Work M 100% 200.00/hr₹ Prorated Standard
Pattern Maker Work P 100% 150.00/hr₹ Prorated Standard
Programmer Work P 100% 200.00/hr₹ Prorated Standard
Foundry man Work F 100% 200.00/hr₹ Prorated Standard
Casting Specialist Work C 100% 200.00/hr₹ Prorated Standard
Project Manager Work P 100% 200.00/hr₹ Prorated Standard
Project Plan
The Machine aluminium casting project takes 99 days to finish the production. The overall
Project Plan is shown below.
Task Name Duration Start Finish Predecessors Resource Names
Start production 99 days Tue 14-
11-17
Fri 30-
03-18
Prepare initial
concept 7 days Tue 14-
11-17
Wed 22-
11-17 Project Manager
Undertake initial 14 days Thu 23- Tue 12- 2 Designer, Project Manager
6

calculations and design 11-17 12-17
Complete first design 7 days Wed 13-
12-17
Thu 21-
12-17 3 Designer, Machinist, Project
Manager
Review design and
amend where
necessary
2 days Fri 22-
12-17
Mon 25-
12-17 4 Designer, Project Manager
Prepare and complete
final design
specification
2 days Tue 26-
12-17
Wed 27-
12-17 5 Designer, Programmer
Undertake costing
exercise 3 days Thu 28-
12-17
Mon 01-
01-18 6 Casting Specialist, Project
Manager
Cut patterns for cope
and drag 14 days Tue 02-
01-18
Fri 19-
01-18 7 Machinist, Pattern Maker
Make patterns for
cores 14 days Mon 22-
01-18
Thu 08-
02-18 8 Pattern Maker
Check and amend 3 days Fri 09-
02-18
Tue 13-
02-18 9 Designer, Pattern Maker
Produce trial mold
sets 7 days Wed 14-
02-18
Thu 22-
02-18 10 Machinist, Pattern Maker
Cast a 1st cylinder
block, item #1 1 day Fri 23-
02-18
Fri 23-
02-18 11 Casting Specialist
Check casting (cut it
apart, measure it up
etc.), approve if all
AOK
1 day Mon 26-
02-18
Mon 26-
02-18 12 Casting Specialist
Cast and heat treat
cylinder blocks, items
#2 - #10
2 days Tue 27-
02-18
Wed 28-
02-18 13 Casting Specialist
Section, measure and
recheck 7 days Thu 01-
03-18
Fri 09-
03-18 14 Designer, Programmer
7

Prepare G-code for
machining the cylinder
blocks
7 days Mon 12-
03-18
Tue 20-
03-18 15 Programmer
Target practice (trial
machining cylinder
blocks) and amend G-
code where necessary
7 days
Wed 21-
03-18
Thu 29-
03-18 16 Programmer
Final review and
approval 1 day Fri 30-
03-18
Fri 30-
03-18 17 Project Manager
Project Resource Status is shown below.
Designer
Machinist
Pattern Maker
Programmer
Foundryman
Casting Specialist
Project Manager
0 hrs
50 hrs
100 hrs
150 hrs
200 hrs
250 hrs
300 hrs
350 hrs
Actual Work Remaining Work Baseline Work
Name Start Finish Remaining Work
Designer Thu 23-11-17 Fri 09-03-18 280 hrs
Machinist Wed 13-12-17 Thu 22-02-18 224 hrs
Pattern Maker Tue 02-01-18 Thu 22-02-18 304 hrs
Programmer Tue 26-12-17 Thu 29-03-18 184 hrs
8

Foundry man Mon 22-01-18 Thu 08-02-18 112 hrs
Casting Specialist Thu 28-12-17 Wed 28-02-18 56 hrs
Project Manager Tue 14-11-17 Fri 30-03-18 272 hrs
Resource Cost Variance is shown below.
Designer
Machinist
Pattern Maker
Programmer
Foundryman
Casting Specialist
Project Manager
₹ 0.00
₹ 10,000.00
₹ 20,000.00
₹ 30,000.00
₹ 40,000.00
₹ 50,000.00
₹ 60,000.00
Cost Variance
Name Cost Baseline
Cost
Cost
Variance
Designer 42,000.00₹ 0.00₹ 42,000.00₹
Machinist 44,800.00₹ 0.00₹ 44,800.00₹
Pattern Maker 45,600.00₹ 0.00₹ 45,600.00₹
Programmer 36,800.00₹ 0.00₹ 36,800.00₹
Foundry man 22,400.00₹ 0.00₹ 22,400.00₹
Casting Specialist 11,200.00₹ 0.00₹ 11,200.00₹
9

Project Manager 54,400.00₹ 0.00₹ 54,400.00₹
Task Cost status is shown below (Cicala & Cicala, 2013).
Start production
₹ 0.00
₹ 50,000.00
₹ 100,000.00
₹ 150,000.00
₹ 200,000.00
₹ 250,000.00
Actual Cost Remaining Cost Baseline Cost
Task Cost Variance Status is shown below.
10

Start production
₹ 0.00
₹ 50,000.00
₹ 100,000.00
₹ 150,000.00
₹ 200,000.00
₹ 250,000.00
₹ 300,000.00
Cost Variance
Name % Complete Cost Baseline
Cost
Cost
Variance
Start production 0% 257,200.00₹ 0.00₹ 257,200.00₹
Overall Project Cost is shown below.
Name Fixed
Cost
Actual
Cost
Remaining
Cost
Cost Baseline
Cost
Cost
Variance
Start
production
0.00₹ 0.00₹ ₹
234,800.00
₹
234,800.00
0.00₹ ₹
234,800.00
Gantt Chart
11

The Gantt chart is shown below.
MS Project is shown below.
12