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Assessing the success project management by undertaking leadership and organizational structure - A study on Starbucks Acknowledgement

   

Added on  2020-06-06

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DISSERTATION:Assessingthe success projectmanagement by undertakingleadership andorganizational structure -Astudy on Starbucks

AcknowledgementI owe my sincere thanks to my mentor motivated and guided me to conduct this workwith full zest. His commitment towards work encouraged me to work hard and complete thiswork in right manner. I extend my thanks to family and friends to provide immense supportthroughout the research. I would also like to thank my colleagues and team members whohelped me in gathering data and make correct analysis of the study.

AbstractProject management is an important aspect which is guided by organizational structureand leadership style. In order to manage the project in correct manner it is important that theorganization opt for effective organizational structure and leadership style. It helps in increasingefficiency and effectiveness of the entity. The present study is conducted with the aim “Toevaluate and investigate the success of managing the project in project oriented business byundertaking leadership and structure of organization-A study on Starbucks”. Probabilitysampling technique was used where sample of 20 managers was selected whose data wascollected through questionnaire. Qualitative methods are used to carry out the research wherethematic technique was used. It was found that effective technique of organizational structureand leadership style is used by Starbucks. A slight change in the strategies can help in growingits success rate of the projects. Ineffective communication is the another reason for failure in theprojects.

Table of ContentsCHAPTER 1....................................................................................................................................1INTRODUCTION...........................................................................................................................11.1 Overview..........................................................................................................................11.2 Aim Of Study...................................................................................................................11.3 Objectives of the Study....................................................................................................21.4 Statement of Research Problem........................................................................................21.5 Significance of the Study .................................................................................................31.6 Scope of Study .................................................................................................................31.7 Limitations of the Study...................................................................................................41.8 Dissertation Structure.......................................................................................................4CHAPTER 2....................................................................................................................................5LITERATURE REVIEW................................................................................................................52.1 Meaning of Project Management.....................................................................................52.2 Importance of Project Management at workplace............................................................52.3 Various types Organizational Structures..........................................................................72.4 Different leadership tactics in the organization and its impact of project management. .82.5 Various difficulties faced in project management............................................................92.6 Different types of project management techniques........................................................102.7 Ways to handle problems faced in project management................................................12CHAPTER 3..................................................................................................................................15RESEARCH METHODOLOGY...................................................................................................153.1 Introduction....................................................................................................................153.2 Research Philosophy......................................................................................................153.3 Research Approach.........................................................................................................153.4 Data Collection Methods................................................................................................163.5 Research instrument used...............................................................................................173.5 Sampling.........................................................................................................................173.6 Data Analysis..................................................................................................................183.7 Validity And Reliability.................................................................................................18

3.8 Ethical Consideration.....................................................................................................193.9 Research Limitations......................................................................................................20CHAPTER 4..................................................................................................................................22DATA ANALYSIS........................................................................................................................224.1 Introduction....................................................................................................................224.2 Thematic Analysis..........................................................................................................22CHAPTER 5..................................................................................................................................31DISCUSSION OF THE FINDINGS.............................................................................................31CHAPTER 6..................................................................................................................................36CONCLUSIONS AND SUGGESTIONS FOR FUTURE RESEARCH......................................36REFERENCES..............................................................................................................................38APPENDIX....................................................................................................................................43

Illustration IndexIllustration 1: Inductive Approach.................................................................................................17Illustration 2: Impact of organizational structure on project management....................................23Illustration 3: Analysis is important before any project.................................................................24Illustration 4: Need to change current organizational structure.....................................................25Illustration 5: Effectiveness of organizational structure of Starbucks...........................................26Illustration 6: Alternative to adopt in current organizational structure..........................................27Illustration 7: Impact of current leadership style...........................................................................28Illustration 8: Leadership tactic used by the managers..................................................................29Illustration 9: Continuation of current leadership tactic................................................................29Illustration 10: Authority of subordinates to discuss with managers.............................................30Illustration 11: Success percentage based on current leadership style and organizational structure........................................................................................................................................................31

CHAPTER 1INTRODUCTION1.1 OverviewProject management is important to carry out business practices in smooth and effectivemanner. Project oriented organizations adopts a particular structure and leadership measures. Themain agenda of every project is to complete it with time and without any hassle within theorganization (Kerzner, 2013). Companies basically divide their work into two compositions theyare, projects and operational department. Project department is related to conduct project relatedresponsibilities and operational department concerns about handling operational work of theemployees. Managers handles specialised projectswhere it is important to have effectivemanagement system so that every task can be conducted efficiently without any difficulty. Itdelegates its responsibilities among the subordinates and they are required to handle specialisedprojects as per the allotment made. It helps in better resource allocation to the subordinates andthey are aware of their duties as well. A defined organizational structure is an important aspect toconduct the activities effectively. It is important for the companies to use specific techniques tomanage the procedures of project management (Meng, 2012).Starbucks is a leading organization which is an American coffee company established inWashington in 1971. It is a chain of coffee houses which operates at 23,768 locations worldwide.The stores opened by Starbucks are independent and products provided in their stores depend onthe demands of the consumer in that location.1

1.2 Aim of StudyThis report is conducted to carry out investigation for the success of project managementin a project oriented business according to leadership and structure of organization. It has beendetermined that business oriented projects are usually made up of matrix organizationalstructures. The current work is based on well recognized enterprise, Starbucks. The main aim ofthis investigation is to critically investigate the success of project management in businessoriented projects of organization in terms of their undertaken structure and leadership oforganization (Mir and Pinnington, 2014). Its aim is to conduct a study on Starbucks. A specificaim is not enough to carry out the full survey and some collective objectives are required for awell-defined study. “To evaluate and investigate the success of managing the project in projectoriented business by undertaking leadership and structure of organization-A study on Starbucks”1.3 Objectives of the StudyThe main objectives of the research are:To represent the major problems that are faced by the business oriented project such asStarbucks in the management of their project with acknowledgement of their undertakenstructure and leadership tactics of organization.To brings the ways in which the problems of the project are been handled by theStarbucks by applying appropriate concepts of project management, techniques andmethods.To evaluate and examine the various ways in which the problems are been handled byapplying proper concepts, tools and techniques of concepts of project management.1.4 Statement of Research ProblemThe structure of Starbucks is matrix organization. This type of structure representscomposition which generally consists of two elements such as project department andoperational department. The functional or operational department deals with the operationalwork of employees by handling together all aspects of personnel resources. However, the projectdepartment on the other hand consist of delegated project manager with particularresponsibilities of project and are needed to managethe specialised projects of the organization.Such structure of organization can be beneficial for allocation of resources with the balancedauthorization of distributors whose task is to allot resources.2

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