Project Management for Astra Plc's Digital Fitness Application

This report discusses the project management process for Astra Plc's digital fitness application, including the project plan, scope, risks, and success factors. The application, called Fitness Freak, is designed to resolve health issues such as obesity and weak muscles. It provides personal training sessions, automatic stress management, and diet chart facilities. The report also covers the launch cost, marketing strategies, and customer satisfaction. Astra Plc uses social media platforms to advertise the application and conducts market research to customize its features. The report concludes that the success of the application depends on factors such as the number of users, active users, download statistics, and customer satisfaction.

Project management

Table of Contents
PART 2............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................4
Project plan......................................................................................................................................4
Project Scope...................................................................................................................................6
Project risk.......................................................................................................................................6
Project success.................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
Appendix(PPT)..............................................................................................................................11

PART 2
INTRODUCTION
Project management is defined as the process that is related leading efforts and operations
of team in right direction to attain determined goals and objectives with specific constraints.
There are various primary constraint of project such as scope, time and budget that enable to
perform project task in systematic manner. in this report chosen organisation is Astra Plc that
deals in minerals and vitamins. Organisation has developed an application that concentrate on
youth who suffered from various aspects such as obesity or ineffective time management to
handle the situation of obesity. This assignment is prepared to address scope, success and various
risk that are faced by organisation to performing activities of project.

TASK
Project plan
It is important for the Astra Plc organisation to concentrate on developing effective plan
of project that consists future actions and activities that needs to be done for attaining desirable
outcomes. Respective organisation is planning to develop an application with the objective of
resolving various major problems that are being associated with the project (Richardson, and
Jackson, 2018). There are various steps are taken by organisation to develop an application such
as deciding ideas and research all relevant information, detailing the app, featuring the
application, making carbon copy of app, planning graphic design of app, planning marketing
strategies and submitting app to the store. All these activities are performed for developing
application in systematic manner that resolve all problems in the life of youth. Along with all
these, leaders of project concentrates on accomplishing all project activities withing determined
timeframe. Gantt chart is considered as the best technique to complete set targets of developing
application before timeline.

Project Scope
Astra Plc has developed an application for the customers who are suffering from obesity.
The application “Fitness freak” is capable to resolve all these issues in efficient manner. Google
Play Store and Apple store are the platform on which this application is available and it has own
application as well. Users can get download the application and get its benefits. Through the
application, users can get training from professional gym trainers to get positive outcomes in
specific period of time (Harrison, and Lock, 2017). The application also has IT experts from
which users get quick solutions of their problems. The launch cost of application is 65,000
pounds and organisation arranged funds in the form of bank loan. There is also another feature of
application through users can measure their psychological activities.
Astra Plc uses various social media platforms to advertise application such as Facebook,
Instagram, Twitter and other that enhances popularity and customer base of application. There
are various software are used that facilitates smoother working of application. Organisation
conducts market research to analyse customer’s needs and demands than customize application
accordingly. Before launching it in market, Astra Plc test it among a group of customers to
analyse its effectiveness than launch it in market for sales. Application sales time, effort and
money of customer’s so, they are motivated to purchase it. It enhances application popularity
among customers and improve business sales and profitability.
Project risk
There are various risks are associated in the process of developing application that
impacts on its overall performance and efficiency. It is important for the project leader to
concentrates on risk management approach to deal with various risk and gain competitive
advantages. Project leaders need to evaluate various risk than develop effective strategies to
eliminate them from application (Brewer, and Dittman, 2018). Some major risks that are
associated with the health and fitness application are explained below:
 Cost overrun is the issues that is related to enhancing overall cost of producing
application as compared to estimated cost that creates problem for the overall production
process of application. It can be minimised through effective planning and strategy.
 Delay in application designing of health fitness application because there are various
complexities are raised during the development of application. It is important for Astra

Plc to divide all activities in specific time so they can be performed accordingly.
Organisation need to hire IT experts who can resolve problem properly and complete the
task of designing application on time.
 Design and compatibility are the issues that are associated with health fitness application.
Some issues are faced by users that it is cost effective or not compatible as per their
requirements that affect overall efficiency of application.
 Competition from another application is another risk that reduces health and fitness
application market share and customer base. Some other organisation provides same
services at more cheaper prices that attract large number of customers (Boyle, 2017). It is
important for Astra Plc to conduct market survey and research to gain knowledge
regarding competitors’ actions and strategies.
Project success
For gaining competitive advantages and success it determined market share, organisation
need to analyse different success factors in appropriate manner (Hysa, and Spalek, 2019).
Leaders need to priorities different success factors to measure efficiency and effectiveness of
application in specific market place:
 Number of users: Data regarding the number of users are collected by the project
manager in order to measure success and efficient of application. In the application is
shown that how many users install the application that reflect that user are using this
health fitness application for resolving their issues.
 Users who remain active: Data and information regarding active user are gathered by
the project manager to access the rate of success. Astra Plc get feedback of users for
customising its features and attract more customers.
 Download statistics: Statistical information is being collected by project manager to
measure the success of application. The key results related to downloaded statistics and
its graphical representation will help the project leader to ensure maximum success.
 Customer satisfaction: It is most important success factor that need to be analysed by
the Astra Plc. Organisation need to concentrate on customer’s need, requirement and
priorities as well as their current satisfaction from the application. If customers are
satisfied that they recommend it to others as well that enhances changes of growth and
development.

CONCLUSION
As per the above report, it can be concluded that project need to be done in systematic
manner to gain desirable outcomes. It is important for the organisation to analyse various factors
such as project scope, associated risk, success factors and other factors that lead business towards
developing effective and potential application that attract large number of customers.

REFERENCES
Books and Journals
Richardson, G.L. and Jackson, B.M., 2018. Project management theory and practice. Auerbach
Publications.
Harrison, F. and Lock, D., 2017. Advanced project management: a structured approach.
Routledge.
Brewer, J.L. and Dittman, K.C., 2018. Methods of IT project management. Purdue University
Press.
Boyle, G., 2017. Design project management. Routledge.
Hysa, B. and Spalek, S., 2019. Opportunities and threats presented by social media in project
management. Heliyon, 5(4), p.e01488.

Appendix (PPT)

Notes- In the curent environment of technology, Astra Plc decided to launch an application that
provides facilities and information related to maintaining health through digital application that
run with the help of internet. Digital fitness Application’s features are developed by the IT
professions. The major function of this application is to resolving issues of users related to
health.

Notes-
 With the help of application, uses can get training and excersice tips through an
interactive video.
 Digital fitness that is launched by the Astra Plc plays important role in spreading health
awareness among customers that enhances their well-being of life.
 Information and technology is used for developing the application that make it more
efficient and enhnaces organisational revenur and profitability.

Notes- Digital fitness application which is launched by the Astra Plc provides various
professional solutions that helps users to resolve the issues related to Obesity, Weak muscles,
Stress and others. There are best trainers of gym who gives personal trainig sessions to users for
maintaining their health.

Notes- It is very important for the organisation to create strong relation with customers that
provides them satisfaction with organisation and retaining them for longer period of time. There
are various rewards are provided by Astra Plc in the launch of application such as referral awards
that encourage to customers to download app.

Notes- The strong reason behind developing the application that now these days people are more
health and fitness conscious. Increaing in fitness freaks and fast food culture are the another
reason behind launching of application. Digital fitness application enanles prople to get suitable
solutions of their fitness problems.

Notes- Astra Plc’s management analyse that success of Difital fitness application on its
features such as personal training by experts, automatic stress management portal and
diet chart facility that make it more feasible for customers. There are celebrity sessions
also that attarcst more customers.