Project Management Assignment Sample (Solved)

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PROJECT MANAGEMENT
Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Project aims and objectives...............................................................................................1
P2 Project management plan that covers cost, scope, time, quality, communication and
resources.................................................................................................................................2
P3 Work breakdown structure and a Gantt chart....................................................................5
P4 Research Methodology......................................................................................................7
P5 Data analysis and interpretation......................................................................................12
P6 Discussion, conclusion and recommendation................................................................21
P7 Evaluate yourself.............................................................................................................22
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................24
Appendix........................................................................................................................................25
INTRODUCTION
Project management is the process in which a project is managed, initiated, planned and
controlled by the management of an organisation for attaining the pre-estimated goals of firm.
Through project management, firms can determine the execution time of the project along with
the risks and resources associated involved in it (Binder, 2016). Burberry Group PLCis the
taken firm whichis a British luxury fashion house headquartered in London, England.. This
report will discuss the aims and objectives of the assigned project for designing and marketing a
new summer shoe in London fashion week. Also, a project management plan which states the
scope, cost, quality, risks and resources will be developed. Further, this report will discuss the
researchmethodology,Ganttchart,WBSandquestionnaire.Intheend,interpretation,
conclusion and recommendations will be provided based on the analysis and data collection of
the research report.
P1 Project aims and objectives
Background of the firm
Burberry Group PLC is a British luxury fashion house headquartered in London,
England. The firm is majorly focused ontrench coats, ready-to-wear outerwear, fashion
accessories, fragrances, sunglasses, and cosmetics. The firm was established in year 1856 by the
Thomas Burberry. The firm wasoriginally focusing on developing the outdoor attire and
developed a fabric called as Gabardine. The gabardine is waterproof and completely breathable.
The first shop of the firm was opened in Haymarket, London, in year 1891. Burberry was an
independent family-controlled firm until the year 1955. In 2005, the firm demerged from GUS
plc.Burberryhas decided to launch their new summer shoe in the London fashion week. For
this, the company needs to analyse the current market trends and demands of their customers.
This can be done by conducting the market research regarding the demands and trends of
London market. For conducting the research, project manager has developed aim and objectives
as discussed below:
Aim:To design and market a summer shoe for the London fashion week which is taking
place between the 16thto 20thFebruary 2019: A case study on Burberry.
Objectives:
For achieving the main aim, following objectives has been set for the business project as follows:
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To design a summer shoe by taking global competitiveness into account.
To test the designed shoe in the London market before getting signed by the Board of
Directors.
To market the shoe in the London fashion retail event.
To evaluate the success of the project implementation and suggest the measures which
can be used by the firm in future time.
To renew the work of other people for designing the shoes.
P2 Project management plan that covers cost, scope, time, quality, communication and resources
Project management plan is the planned structure of the project which is used for
executing and managing the project in an efficient manner. It is very helpful for the managers for
executing the work on time (Cusworth and Franks, 2013). This plan provides the structured way
to the researcher for getting a valid result in the end of research. The researcher and firm need to
consider several factors which can influence the performance of the newly developed shoe in the
market. Some of the factors are given below:
ScopeTheBurberryis entering into London market
for launching their new product i.e. summer
shoe. So according to this expansion, company
will change in terms of revenue and profit. So,
scope of theBurberryis very broad. Whereas,
scope of the researcher is also very huge due to
conductingtheresearchforgettingthe
understandingoftheLondonmarketin
launching the new summer shoes.
CostFunds are the most important thing required to
execute the work on time (Duffield and Whitty,
2015). Without funds, expansion or the new
product development of the firm can't be done
on time. Both researcher andBurberryneeds to
ensure that they both have the required funds
and expenses for launching the new shoes in
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London fashion week. TheBurberryneeds to
conduct the marker research for gathering the
data regarding the trends and preferences of the
customers and market. The firm has anticipated
2,00,000 pounds for the production of new
shoes such asworkforce, primary material, etc.
. Whereas for conducting the research properly,
Researcher has anticipated 50,000 pounds.
QualityInordertogetthesuccessforthenewly
developed product,Burberryneeds to ensure
that the best quality of the product must be
developed which will automatically attract the
new customers. They need to make sure that
the product is affordable for the consumers and
the excellent quality is also needed. Whereas
theresearcheralsoneedstoprovidethe
quality-based research to the firm regarding the
needs and demands of the product in London
market.
ResourcesThefirmneededvariousresourcesfor
developingandmarketingtheproductin
London event such as Funds, workforce, etc.
Through these resources, the firm can develop
theshoeswithoutanyproblems(Hillson,
2017).Whereasfortheresearcher,some
resources such as cost and time is also needed
forconductingtheresearchinanproper
manner.Throughtheseresources,both
companyandresearchercandotheirrole
towards the newly developed product.
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CommunicationIt is a major factor which can affect the success
of product in new market.Burberrys company
needs to take feedbacks and suggestions from
the customers and other stakeholders regarding
the product for making changes accordingly.
These feedbacks can be taken from website or
social media accounts. Whereas the researcher
also needs to communicate with people having
different culture and background for collecting
the primary data. The researcher can use the
channels like face to face interview, emails,
phoneandtextmessagingforthe
communication and even the researcher can
markettheproductusingsocialmedia
platforms or internet.
RisksThecompanycanfaceriskssuchasless
manpower, less funds or time in launching the
new shoes in London fashion event. Whereas
the researcher can also face risks such as lack
of time, lack of money, weak communication
skills etc. while conducting the research and in
gathering the data from primary sources.
TimeFor successful launching and marketing of the
product in the London market,Burberrys has
estimated a time period of 4 months for the
success of the product in London. Whereas the
researcher needs time period of 2 months for
conducting the research, which is more than
enoughfortheresearch.Thelaunchand
promotion will be done in the summer time as
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the shoes are also for summer season.
P3 Work breakdown structure and a Gantt chart
Work breakdown structure:Work breakdown structure in project management is the
method of breaking the Big activities in smaller segments for effectively executing them on the
small time frames(Jeston, 2014). The work breakdown structure for developing and marketing
the Summer shoes is given below:
Create the Idea:The Idea for developing the new product i.e. new shoes plan will be
derived in this stage. This phase covers the importance, features, innovation and uniqueness of
shoe.
Design the product:In this phase, the design of the new shoes is finalised according to
the suggestions from different stakeholders such as customers, employees.
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Illustration1: New product development
Test the product:In this phase, Testing of the new shoes is done to determine the
efficiency and durability. Through this testing, firm can determine the weakness and defects in
the newly developed product.
Placing the product in-front of directors:After the testing phase, new shoes are
improved and placed before the Board of Directors for their views and opinions regarding the
product its design and features for approval.
Marketing the product:The finalisedshoesare marketedin the eventusing the
promotions and advertisements for attracting the customerstowards the new shoes.
Gantt chart:Henry Gantt developed this chart between the years 1910–1915. This chart
provides the graphical representation of the project schedule and the dependency relationships
among the project activities and schedule(Loch, DeMeyer and Pich, 2011). This chart provides
the task which must be executed on the vertical axis, and horizontal line shows the time intervals
on the horizontal axis. The width of the horizontal bars shows the time duration of every single
activity. It provides the graphical representation of activities to the manager by which the
manager can track and estimate the time period and activities.
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