Project Management | Case Study Report

Running head: INFORMATION SYSTEM
Project management
Name of the Student
Name of the University
Author’s Note

INFORMATION SYSTEM
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Table of Contents
1. Introduction..................................................................................................................................2
2. Case study objectives...................................................................................................................3
3. Problem presented in the case study............................................................................................3
4. Customer relationship management and different types of CRM...............................................4
5. Benefits of introducing CRM system..........................................................................................6
6. Reasons behind system engineers for introducing information system.......................................6
7. Benefits provided by salesforce...................................................................................................7
8. Considerations that are needed for deciding................................................................................8
9. Conclusion...................................................................................................................................9
References......................................................................................................................................11

INFORMATION SYSTEM
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1. Introduction
The paper mainly reflects on Hotwire.com that generally gains control of a number of
Hotel Partner and generally engages in advertising the four-star hotel at the cost of two-star hotel
within different parts of Europe as well as North America. It is found that by effectively
developing proper business-based partnership with more than 7,000 hotels all over North
America, Hotwire generally helps the hotel partners in filling empty rooms and further helps the
customers in finding rooms at 60% discount. Furthermore, the Hotwire site not only focuses on
the customer reviews, location, prices as well as amenities but it also helps in maintaining
information about the available rooms. It is analyzed that recently Hotwire faces a lot of
challenges as well as issues as the system was prone to error and thus it was quite difficult to
maintain that site. After proper evaluation of the system requirements, it is discovered by the
team that the Hotwire can be able to manage its operations effectively with the help of a CRM
system effectively. After analyzing a number of CRM solutions, CRM Salesforce was found to
be the most appropriate for delivering information as well as reports which are required by the
managers as well as system of Hotwire. By using CRM Salesforce, Hotwire can be able to store
its data quite securely which can be maintained on the servers of salesforce.
In this paper, problem that are faced by Hotwire is elaborated by reflecting the
significance of CRM system. The paper also illustrates the reason why system engineers prefers
investment within the system development projects. Furthermore, the benefits that are associated
with the Salesforce are elaborated and in addition to this, proper considerations are generally
maintained for deciding why the company outsource vendor like Salesforce in comparison of
hosting the system.

INFORMATION SYSTEM
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2. Case study objectives
The objectives of the case studies are mainly listed below:
 To have a centralized driven database system which would allow Hotwire in gaining
better control over its entire data
 To use CRM Salesforce as it allows the employees of Hotwire to access the hotel
related data with the help of user-friendly interface
 To secure and maintain the data on the Salesforce servers and delivering proper
information to the managers as well as Hotwire system on time.
3. Problem presented in the case study
The paper mainly reflects on Hotwire which generally involves in advertising the four-
star related hotel at the cost of two-star hotels to the customers all around Europe as well as
different parts of North America. Unfortunately, it is found that the Hotwire system is prone to
errors and thus it become quite difficult to maintain. It is analyzed that the main problem is in the
way in which the data is stored as well as accessed. Therefore, the analyst suggested to have a
proper centralized database system which would be helpful in gaining better control over the
data. It is analyzed that the cost that is mainly associated with the designing of DBMS is
compared with outsourcing the service and after evaluation, it is found that CRM system can also
be helpful. The various types of CRM systems are analyzed after proper analysis it is found that
CRM salesforce would be appropriate for meeting the needs and requirements of Hotwire.
Furthermore, the Salesforce CRM generally helps in allowing the Hotwire to get proper access of
the hotel data with the help of user-friendly web interface from internet-based computer.