Project Management for Port Fairy Caravan and Camping Park

Running head: PROJECT MANAGEMENT
Project: Port Fairy Caravan and Camping Park
Name of the Student
Name of the University
Author’s note

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PROJECT MANAGEMENT
Table of Contents
1. Introduction and description of project background...................................................................2
2. Description of project objectives.................................................................................................2
3. Description of the current situation.............................................................................................3
4. Problem/opportunity statement....................................................................................................4
5. Detailed critical assumption and constraints...............................................................................5
5.1 Assumptions...........................................................................................................................5
5.2 Constraints.............................................................................................................................5
6. An analysis of options and recommendation...............................................................................6
7. Financial analysis.........................................................................................................................7
8. Preliminary project requirements................................................................................................8
8.1 Project scope..........................................................................................................................8
9. Budget estimate...........................................................................................................................8
9.1 Cost estimation.......................................................................................................................8
9.2 Cost baseline........................................................................................................................13
10. Schedule estimate....................................................................................................................13
10.1 Work breakdown structure.................................................................................................16
11. List of potential risks...............................................................................................................17
Bibliography..................................................................................................................................25

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PROJECT MANAGEMENT
1. Introduction and description of project background
The paper mainly reflects on the organization “Port fairy Caravan and Camping park”
that is mainly located in the Coastal hamlet of port Fairy that generally has the jewel in the
crown of the south west. It is found that the company helps in boasting the love of festivals
including the weekend events. The company is managed with the help of the director Jerry
Maguire and for promotion, the director mainly utilizes different posts on a community website,
noticeboards, online newsletters as well as mobile app however the cost that is associated with
online advertising is much more and therefore the director of the company wants to review the
marketing strategy of the company. The review of the e-marketing will be helpful in properly
determining the most economical as well as impactful approach. The south west advertising
generally has applied one of the tender contract in order to properly undertake the project review.
It is analyzed that the main goal of the organization is to properly analyze as well as evaluate the
marketing strategy of the organization for properly investigating the current marketing channels
including the noticeboards, online newsletters as well as different social media sites.
2. Description of project objectives
The main objectives of the project as per the organizational mission are mainly listed
below:
 To analyze as well as evaluate the marketing strategy of Port Fairy Caravan and Camping
Park Pty Ltd.
 To investigate as well as review all the present marketing channels that the company is
using presently
 To propose a five stage approach that is mainly developed by Forbes

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PROJECT MANAGEMENT
3. Description of the current situation
It is found that presently the company “Port Fairy Caravan and Camping Park Pty Ltd”
will generally be managed with the help of the director Jerry Maguire. It is found that presently
the organization undertakes promotion with the help of website, mobile app, noticeboards,
mobile apps as well as advertising on different social media sites for promoting the park patrons.
It is found that the money that is required for undertaking the online advertising will be much
more and thus the organization generally wants to determine the most economical as well as
impact approach.
It is found that the current situation of the company can be effectively analyzed with the
help of the SWOT analysis. It is found that SWOT analysis is one of the study that is mainly
undertaken for determining the strengths as well as weaknesses, opportunities as well as threats.
The swot analysis for the organization “Port fairy Caravan and Camping park” is provided
below:
Strengths
 Proper brand image and is known as
the jewel in the crown of South West
 Utilizes online marketing strategies
Weaknesses
 Financial issue is considered as one of the
weaknesses the organization due to use of
online advertising
 Improper management of business
operations

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PROJECT MANAGEMENT
Opportunities
 Improved marketing strategies will
enhance the revenue of the
organization
 Proper marketing strategies helps in
increasing business opportunities
Threats
 Several of the employees are not agree
with the changes that are needed to be
implemented and therefore it is considered
as a threat
 Improper review of the marketing
channels can cause a number of issues.
4. Problem/opportunity statement
Presently the organization is utilizing online advertising methods as well as strategies for
marketing however it is found that the use of different marketing as well as promotion methods
like mobile app, community noticeboards, websites as well as online newsletters are considered
to be very much expensive and thus, it is quite difficult for the organization to manage the
financial issues and challenges that occurs due to the utilization of online marketing strategy.
Therefore, the company wants to adopt proper marketing strategies as well as methods that are
very much economical as well as impactful for the organization and for this they have provided
the work to review the present marketing strategies effectively. It is analyzed that proper
investigation as well as review of the present marketing channels is necessary for undertaking
marketing strategies that are beneficial for the business of the company. The company evaluates
the E-monkeying strategy in five different stages including evaluation of digital marketing,
examining customer profile, reviewing digital presence as well as evaluating the messaging
strategies as well as reviewing the marketing ROIs.

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PROJECT MANAGEMENT
5. Detailed critical assumption and constraints
5.1 Assumptions
The assumptions that are made by the project manager in order to successfully
completing the project are generally elaborated below:
Time: As per the initial assumption, it is found that around 12-week time is mainly
needed in order to complete the project successfully as per the objectives. In addition to this, it is
assumed that the project manager will be engaged with the project for executing and tracking the
schedule for E-marketing evaluation successfully.
Budget: As per the assumption that is made in the initial phase of the project, it is
analyzed that budget of around $145,000 will be enough for the successful completion of the
project. The entire project that undertakes marketing evaluation gets completed within the budget
that is allocated.
Proper evaluation of E-marketing strategies: It is assumed by the company, that the e-
marketing strategies that are utilized by the company will be successfully helpful in investigating
as well as evaluating proper marketing strategy as well as the present market channels with
appropriate report that provides details about the changes so that the objectives of the project can
be achieved.
5.2 Constraints
The factors that constraints or limits the success of the project are mainly elaborated
below:
Scope: It is quite necessary to manage the scope of the project quite effectively otherwise
scope creep will happen within the project that further will result in increased time, cost as well