Project Management and Event Planning

EVENTS AND ENTERTAINMENT PLANNING
AND PROJECT MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Background and Scope of Event............................................................................................1
Event objective.......................................................................................................................2
Entertainment Activities.........................................................................................................2
Target Audience.....................................................................................................................3
Project management tools and techniques..............................................................................4
Project team management and structure.................................................................................7
Budget for the project.............................................................................................................8
Awareness of potential risk factors........................................................................................8
Risk Severity Matrix.............................................................................................................10
Communication and reporting..............................................................................................10
Evaluation and control of project.........................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
For initiate any activity and event, effective planning and project management is very
significant by which determined objective and result can easily obtain. Event planning is a
procedure of managing a project such as a meeting, convention, trade-show, ceremony, team
building activity, party or convention. For manage several kinds of project, a systematic planning
plays a very crucial role by which various activities initiate and accomplish in an effective
manner (Andersen and Grude, 2018).
The present report is based on the systematic planning, event management and its
significance for accomplishment. Event manager of Rockstar company is going to organise
Music festival in England for which he/she will consider several aspects such as entertainment
activities, event objective, Event deliverables, project management techniques and tools, budget,
potential risk factors etc.
Rockstar (hypothetical) company's event manager is going to organise Music Festival in
England for all kind of people like lower income, middle income and upper income group of
customers. Company will organise event 'Music Festival” in the commercial area of England.
The Event will take place on 22 September 2018 in the Pavlion treasure Town complex Ground
floor England. The Pavlion treasure Town complex Ground floor England selected as a venue
because it is situated in the commercial area of England so that every one can easily come there.
The event will organise in the evening 7.00 PM to 11 PM. The culture of the event will really
very good and it will basically organise with help of voluntary organisation in the England.
Background and Scope of Event
Event management and event planning plays a very significant role for accomplish
determined task. When event manager is going to organise specific event and activity then it is
very important to focus on systematic planning of all activities. Event management is basically
projected management that's designed to deliver a specified deliverable. Event professional and
industry association required several techniques and tools for organise event management and
managing project in effective and appropriate manner (Batselier and Vanhoucke 2015).
With help of several techniques and method, event manager can easily organise event and
address determined objective in effective manner. Music event is also known as concert which is
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live music performance in front of an audience. It is organising by a single musician and it is
called as recital or by a musical ensemble such as an orchestra, choir and band. Music event are
held in a wide variety and size of setting, from private houses and small nightclubs, dedicated
concert hall, arenas and parks to large multi-purpose building and even sports stadiums. Music
event is always organised by corporation as well as by government and its cultural divisions that
have some specific purpose.
In the present case, Rockstar (hypothetical) company's event manager is going to
organise Music Festival in England for all kind of people like lower income, middle income and
upper income group of customers. This music festival organises in the commercial area of the
England so that every people can enjoy this event. The core purpose of corporate music event is
mainly to advertise and promote the company’s products in the market. The Rockstar company
delivers various customer goods and services in the market so Rockstar Music Festival in
England sponsored by Rockstar company. The Music event in the England have huge scope by
which income and revenue of the country can enhance. The core purpose of the public events is
to provide entertainment, attracting visitors, tourism etc.
Event objective
The Music event initial purpose is advertising the product and services in the market
(Calabuig, Olcina and Panebianco, 2018). Overall it can be said that Music Festival event in the
England will help to organisation in earn maximum profitability by advertising business. It will
help in attracting people toward corporation through which large numbers of people get aware
about business product and services. This music festival in England will provide effective
entertainment to children, youth, young and old people.
SMART Objectives
Specific- Music Festival event in the England will help to organisation in earn maximum
profitability by advertising business.
Measurable- It will help in attracting people toward corporation through which large numbers of
people get aware about business product and services.
Achievable-This music festival in England will provide effective entertainment to children,
youth, young and old people.
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