INTRODUCTION Background and rationale An innovation of electric car is profitable business for any auto mobile industry. Asincrease in technology and innovation , there is increase in preference of electric cars amongpeople. An electric car is an auto mobile that includes several electric motors in which energy isstored in form of rechargeable batteries. Electric cares are very popular nowadays and customersspecially youngsters prefer these stylish and environment friendly cars. Toyota is a leadingcompany in auto mobile sector. It has around more than 350,000 employees across the world.Toyota provides good services and products to people around the world and this company isknown for it's affordability of price and durability of the product. Toyota is ensuring comfort ofcustomers since many years and now it has decided to launch electric car in market. Toyota hasexperienced launching of hybrid vehicles but now it is trying to launch electric cars in market.For completing this project, Toyota requires new staff, production system, body parts of vehicle,etc. It is a great challenge for Toyota to build a reliable electric car as there is a strongcompetitor, Tesla already present in market which is dealing in electric cars. Therefore, it isimportant for Toyota to put efforts in creating electric cars that will provide good service topeople. This project report consists of planning of launching of this product and creation ofelectric cars in the company. Operations and marketing both are important in this project aselectric cars must be launched in market effectively and promoted to customers. Project Charter A project charter is defined as a statement of objectives and aims of the project. Thisstatement consists of detailed project roles. Goals and responsibilities. It also includesidentification of main stakeholders and level of authority of a project manager. The projectcharter of this project is given below- Project title: Electric car Date of Authorization: 1/05/2019Project start date:4/06/2019Project finish date: 07/06/2019Key schedule milestones: Complete version of document at June 201
Found this document preview useful?
You are reading a preview Upload your documents to download or Become a Desklib member to get accesss