Establishing a Branch for The Ledbury

This assignment focuses on the establishment of a new branch for The Ledbury restaurant, emphasizing project management principles. It outlines key steps including identifying business opportunities, securing financial support, gathering information, recruiting staff, setting activities, marketing the new branch, and monitoring performance. The document provides recommendations for successful execution, highlighting the importance of skilled recruitment and effective project planning.

Project Management

Contents
INTRODUCTION...........................................................................................................................1
Part (a).............................................................................................................................................1
(i) Identification of specific project.............................................................................................1
(ii) The different phases of a project life cycle and evaluating the importance of each phase....1
(iii) The importance of project charter and preparing the project charter of the identified
project..........................................................................................................................................2
(iv) Risk level within the project life cycle stages.......................................................................3
Part (b).............................................................................................................................................3
Abstract............................................................................................................................................3
Introduction......................................................................................................................................4
(i) Scope of the project and steps in the scope statement process...............................................4
(ii) Project plan and review of phase of the project plan.............................................................4
(iii) Work breakdown structure...................................................................................................6
(iv) Feedback from the client and team.......................................................................................6
(v) Activities used for successfully plan and manage the project...............................................7
(vi) Critical path and project duration.........................................................................................8
(vii) Project closure report based on evaluation of phase............................................................9
Conclusion.......................................................................................................................................9
(viii)Recommendation.................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Main aim of any firm is to gain maximum profit. This is only possible when the type of
products or services that are delivered by the organization is effective enough to raise the
satisfaction level of customers (Kerzner, 2013). In this context, it requires to have proper
analysis made in which the needs and requirement of customers can be identified and appropriate
steps are taken. Present report is focused on The Ledbury which is a restaurant located at
London, UK. Further, it falls under 50 best restaurants in the world. Cited firm is planning to
establish their business in Wales in UK. This will enable to the restaurant to develop their
business to raise their sales and profitability.
Part (a)
(i) Identification of specific project
The Ledbury was founded in the year 2005 and within this period of time it has aimed at
creating huge revenue when compared with the restaurants that till know have not attained. Main
focus of this firm is to understand the needs and requirement of customers and provide them
services with high quality. With time, there are many changes that has taken place in which with
taste and preferences of customers, cited restaurant has aimed at understanding the requirements
and to make changes in their products and services accordingly.
Expansion of business is only possible when the firm is able to earn enough profit that
they can establish their branch at other location. As per the present project is chosen, the firm has
planned to open up a new branch at Wales (Rieger, Stanley and Traynor, 2014). This will be
highly effective to reach more customers at other location. All the services and the products that
cited restaurant already provides will be same. However, there are changes made in the seating
and the area that available is also large. The designing is made in such a way that it can hold up
to 80 customers. More and more customers will get to know about the type of services and the
products that are delivered by the firm. There are many areas that has to be considered and it
requires to have proper plan so that the project can be carried out in effective manner.
(ii) The different phases of a project life cycle and evaluating the importance of each phase
In order to conduct the project in effective manner, it required to make use of mapping
plan that will enable to conduct all the activities in efficiently. There are four different type of
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phases that are involved in project life cycle (Burke, 2013). Blow given are the explanation of
each of the phrases and making use of each phrase as per the project that is to be identified:
Project initiation phrase: This is determined to be the first phase in the project life cycle.
It focus on the scope, objectives, deliverables and purpose for the new product that is to be
developed. The Ledbury is planning to establish their business at new location and that is at
Wales. There are many areas that has to be considered by so as to attain this project. The plan is
feasible as there are many areas in Wales in which the branch can be established. This will be
effective enough for the firm to attract customers.
Project planning: In this phrase, it requires to have set plan that enables to guide the
team that is involved in carrying out the project. More specifically, it involves cost, issues, risk,
changes, quality and time (Harris, 2015). The total time that will be required to complete the
project will be 8 months. Further, the total cost incurred will be £70000.
Project execution phase: As per this phrase, the physical project is built and presented.
This enables to determine the areas in which the project need to take up appropriate steps so that
the issues or the problems that are faced by the solved in effective manner.
Project Closure phrase: The project will be formally closed. In accordance with this
project, the firm will get to know the overall project or the loss that has caused in this project.
(iii) The importance of project charter and preparing the project charter of the identified project
Project charter can be determined to be one of the most difficult steps in the development
of project life cycle. In other words, it outlines the main purpose of the project and defines the
way through which the project is structured (Schwalbe, 2015). It consist of objectives, scope,
roles and responsibilities of the stakeholders.
Table 1: Project Charter
Project Leader: XYZ Team members
Project that is focused:
New breach is to be established at Wales.
The total cost incurred will be £70000. It is
important to take up proper permission for
the areas and for establishing new branch.
Finance: 2 Marketing: 2
HR: 2 Operations: 2
Employees: 8 Chef: 2
Total man power 20
Goal statement:
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The total time that will be taken up in this
process will be 8 months.
Main goal of this project is to raise the
productivity by 10% by the end of 2019.
Problem statement:
The total time that is decided is 8 months and
it is important to take up appropriate steps so
that all the activities that are decided can be
completed within speculated time period.
Timelines Start time
Analysis of the area 1st December
Selecting appropriate
location
5th December
Planning for finance 17th December
Selecting man power 28th December
Project Scope:
The project will enable to attract more new
customers and the people who were not able
to make use of the services will be able to
reach services from Wales.
Implementation of the
project
5th January
Hiring of employees 4th June
Providing training 21st June
Deciding on the menu 30th June
Starting up new branch 1st July
(iv) Risk level within the project life cycle stages
There are different type of risk that are involved in order to carry out the project in
effective manner. It is important to make sure that appropriate steps are taken so that the rate of
plan can be undertaken properly. There are different type of activities that are planned and it is
important that all the set activities are complete within speculated time period (Flyvbjerg, 2014).
The rate of risk increases, when activities are not complete within the time set. Further, it also
involves proper financial support for each of the activities. When their lack of financial planning
made, then it increases the rate of risk.
Part (b)
Abstract
There are many firms that deliver their customers with similar set of products and
services. It is important for the business to attained competitive advantage so that they are able to
develop positive perception within the mind of customers. In accordance with the present project
the focus is made on The Ledbury which is a restaurant in London and aims at delivering high
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quality services to customers. They are planning to expand their business at Wales so that strong
customer base can be developed. This way, the sales and profitability can be raised. There are
plan developed in which steps by steps the project can be attained. From this findings, it is
identified that within 414 days the project can be completed.
Introduction
To carry out the project the main focus is made on the plan that is to be developed so that
the project can be completed in effective manner. There are many areas that has to be focused on
so the project developed can be achieved. In this part there are different areas that are covered. In
this context, it includes the scope for which this project is carried out (Fleming and Koppelman,
2016). Further, it includes work breakdown structure. In consist of all the activities that has to be
focused to complete the project within speculated time period. At the end of the report, a proper
plan is formed that will help to make sure that The Ledbury expands its business at Wales.
(i) Scope of the project and steps in the scope statement process
In order to develop scope, it is required by the team to gather proper information and this
possible by conduct research or survey. This is helpful to determine the perception of customers
and their requirements. From the findings made, it can be stated that the main scope of the
project to expand the business of The Ledbury to Wales. This is done so that more and more
customers will get to know about the products and services that are delivered by the business.
(ii) Project plan and review of phase of the project plan
Activity 1th
Wee
k
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week
Develop
ment of
business
case
Conducti
ng
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research
Evaluati
on of the
business
Resource
s
required
Selecting
key
people
Analysin
g the risk
Plan in
to action
Monitori
ng
Follow
up
In accordance with the project life cycle there are four different type of phrases that are
involved. In this context, it includes initiation, planning, execution and closure. All these steps
are highly important in order to carry out the research in effective manner. It consist of step by
step process that help in analysing the business and in attaining the goals and objectives that are
set (Snyder, 2014). As per the initial stage, it requires to identify the business plan that is
identified. In the planning there are activities which are decided that can help in making proper
evaluation of the plan so that all the people involved will be able to understand the steps that has
to be taken. In the third step time is seduced for each of the activities and this becomes helpful to
understand the total time that can be spend by the employees for each activity. Lastly, in the
closure phrase, the management of the restaurant will get to know the performance that are made
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after the plan was implemented. In this process, it requires to have proper monitoring so that they
will be able to analyse whether the project has raised the profit or facing losses.
(iii) Work breakdown structure
Task Name Duration Start Finish Predecessors Total Slack
Initiation phase 60 days Mon
10/12/09 Fri 1/1/10 0 days
Development of business
case 5 days Mon
10/12/09 Fri 10/16/09 0 days
Undertaking fesiability 9 days Mon
10/19/09 Thu 10/29/09 2 0 days
Establishing project
charter 16 days Fri 10/30/09 Fri 11/20/09 3 0 days
Appointing project team 7 days Mon
11/23/09 Tue 12/1/09 4 0 days
Setting up project office 10 days Wed 12/2/09 Tue 12/15/09 4,5 0 days
Performing phase review 13 days Wed
12/16/09 Fri 1/1/10 6 0 days
Planning Phase 85 days Mon 1/4/10 Fri 4/30/10 0 days
Creating project plan 12 days Mon 1/4/10 Tue 1/19/10 6,7 0 days
Creating resource plan 8 days Wed 1/20/10 Fri 1/29/10 9 0 days
Creating quality plan 14 days Mon 2/1/10 Thu 2/18/10 9,10 0 days
Creating risk plan 7 days Fri 2/19/10 Mon 3/1/10 11 0 days
Creating acceptancce
plan 16 days Tue 3/2/10 Tue 3/23/10 12 0 days
Communication plan 6 days Wed 3/24/10 Wed 3/31/10 12,13 0 days
Creating procurement
plan 18 days Thu 4/1/10 Mon 4/26/10 14 0 days
Performing phase review 4 days Tue 4/27/10 Fri 4/30/10 15 97 days
Execution Phase 110 days Tue 4/27/10 Mon 9/27/10 0 days
Time management 13 days Tue 4/27/10 Thu 5/13/10 15 0 days
Risk analysis 9 days Mon 5/3/10 Thu 5/13/10 15,16 97 days
Marketing strategies 16 days Fri 5/14/10 Fri 6/4/10 18 0 days
Quality management 13 days Mon 6/7/10 Wed 6/23/10 20 0 days
Hiring employees 17 days Thu 6/24/10 Fri 7/16/10 21 0 days
Training to employees 19 days Mon 7/19/10 Thu 8/12/10 21,22 0 days
Monitoring 22 days Fri 8/13/10 Mon 9/13/10 23 0 days
Performance evaluation 10 days Tue 9/14/10 Mon 9/27/10 24 0 days
(iv) Feedback from the client and team
There are social media that are helpful enough to have direct interaction with customers.
It is helpful enough to know the perception that is carried out by individuals for the expansion of
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business. Further, from the information that are provided by the customers appropriate changes
can be made in effective manner. Further, the team that is working on it are helpful to make sure
that the firm can attain the objectives as they have proper understanding of the areas in which
they lack. This way, appropriate steps can be taken (Haines, 2016). Main aim is to gain
maximum profit from the product that is being developed. Further, there are different activates
that are included and to attain them it is important to have proper interaction and coordination
among employees so that all the activities can be achieved. When feedback are taken from team,
then it becomes helpful to know the ways through which improvement can be made. In addition
to this, clients are the one who invest on the project and they are the one who source financial
support. By taking feedback from them, it enables to understand the issues that are faced by them
as per the findings made appropriate steps can be taken.
(v) Activities used for successfully plan and manage the project
a. The Ledbury is a restaurant in London that is aiming at establishing their business at Wales so
that they will be able to provide their customers with high and better quality services. It requires
to have proper planning of financial source so that all the activities can be attained.
b. Main aim of the project is raise the sales of the business and to develop strong customer’s base
at Wales. There are customers who know about the services that are delivered but have no used
them. To have better reach of the customers, firm have focused on expanding their business at
Wales.
c.
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Identification of business opportunity
Establishing Branch
for The Ledbury
Gathering information Arraigning financial support
Setting activities Selecting key employees
Marketing Monitoring performance

d. There are many different type of ways that are helpful enough to measure that the product was
successful. In this context, there are set activities that are developed and for each of the activities
it includes cost. When the activities are not able attain the goals within the speculated cost
involved, then it can be stated that the project many get negatively. Further, there are clients and
employees who work for the project to attain the goals (Papke-Shields and Boyer-Wright, 2017).
In this context, when feedback from their side is positive, then it can be stated that the project
will be successful. In addition to this, there are time plan made for each of the activities when all
the activities that are developed are completed within the time period, then it can be stated that
the project is successful.
(vi) Critical path and project duration
From the above, given diagram, it can be stated that all the activities are critical and all
these activities have to complete within the speculated time period that is given. Further, the 16
and 19 activities are those that can be performed as per the preference of the project manager.
The Gantt chart is highly effective to make sure that the business is able to focus on attaining the
project within the given time. Further, it can also be stated that within 414 days the project will
get completed.
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(vii) Project closure report based on evaluation of phase
In accordance with phase, management is able to make proper analysis of the project in
which they are able to analyse the performance of the project. There are conditions in which
even after the proper development of the plan, there are many barriers that can be raised. It is
important for the business to understand them and take appropriate steps so that they are able to
overcome the issues effective manner. Further, it consist of proper evaluation and monitoring of
all the aspects like employees performance, issues faced by workers, etc. (Solomon, 2014).
When any of these are not being properly analysed, then it has negative impact over the firm. It
is identified that at the initial stage, there are cases in which many type of mismatch can be
faced. It requires the management to have all the analysis made so that that problems can be
identified and appropriate steps are taken to overcome. In addition to this, the training for
employees are newly hired for each of the post should be done properly. Further, it requires to
understand the areas in which improvement is to be made. When this is done, then they should
be provided with training.
Conclusion
From the overall research conducted, it can be concluded that proper planning is to be
made. Before that it required to have proper survey conducted so that the opportunities that
prevail for the business. In order to carry out any project, it requires to have proper financial
support so that all the activities that are set can be performed in effective manner. In addition to
this, it requires to have proper information provided to employees so that they support and put on
their full efforts with the help of which the goals and objectives that are set can be attained.
(viii)Recommendation
There are certain set of recommendations that should be followed by The Ledbury, it is
important that management have strong recruitment and selection process so that they are able to
hire skills and capable employees. When skilled employees are not hired, then it becomes loss
for the business. Further, it requires to have professionals who are able to support the firm to
develop a project in which they are able to list out all the activities with time in which it can be
completed.
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