Case Study- Port Fairy Caravan and Camping Park

This document provides a case study on the evaluation of e-marketing strategies at Port Fairy Caravan and Camping Park. It includes a financial analysis, project scope, budget estimation, and cost model. The document also includes a bibliography.

Running head: PROJECT MANAGEMENT
Case Study- Port Fairy Caravan and Camping Park
Name of the Student
Name of the University
Author’s Note

1PROJECT MANAGEMENT
Table of Contents
1. Financial analysis.........................................................................................................................2
2. Preliminary project requirements................................................................................................3
2.1 Project scope..........................................................................................................................3
3. Budget estimation........................................................................................................................3
3.1 Cost model.............................................................................................................................5
3.2 Budget baseline......................................................................................................................5
Bibliography....................................................................................................................................6

2PROJECT MANAGEMENT
1. Financial analysis
The financial analysis that is undertaken by the organization “Port Fairy Caravan and
Camping Park” for successfully evaluating the e-marketing strategies is generally reflected
below. The table that is provided below generally reflects on the ROI, payback in 3 years and
NPV that are generally calculated by undertaking the financial analysis on the project.
Figure 1: Financial analysis
(Source: Created by Author)

3PROJECT MANAGEMENT
2. Preliminary project requirements
2.1 Project scope
The project “e-marketing strategies evaluation” generally incorporates the following
points within the project.
 Proper evaluation of the various marketing strategies
 Proper review of the digital presence
 Proper examination of the customer’s profile
 Appropriate evaluation of the different marketing strategies
 Proper implementation of marketing based ROI
 Proper implementation of the marketing related strategies
 Undertaking presentation
3. Budget estimation
It is identified that budget of around $145,000 is needed in order to properly evaluate the
e-marketing strategies within the organization “Port Fairy Caravan and Camping park”.
WBS Task Name Duration Cost
0
E-marketing strategy evaluation for Port
Fairy Caravan and Camping Park
90 days $ 145,000.00
1 Initiation phase 14 days $ 9,400.00
1.1 Development of business case 3 days $ 1,920.00
1.2 Undertaking feasibility study 2 days $ 1,120.00
1.3 Developing the charter of the project 4 days $ 3,360.00
1.4 Appointing the team members for the 5 days $ 3,000.00

4PROJECT MANAGEMENT
project
2 Planning phase 22 days $ 22,896.00
2.1 Identification of target market 5 days $ 6,480.00
2.2 Determining the competitors 4 days $ 5,248.00
2.3 Setting the goals of the project 3 days $ 3,888.00
2.4 Determining project strategies 6 days $ 5,040.00
2.5 Setting budget for the project 4 days $ 2,240.00
3 Execution phase 45 days $ 106,544.00
3.1 Reviewing e-marketing strategies 33 days $ 63,552.00
3.1.1 Digital marketing evaluation 8 days $ 10,048.00
3.1.2 Customer profile identification 8 days $ 5,248.00
3.1.3 Digital presence review 6 days $ 6,960.00
3.1.4 Marketing strategies evaluation 6 days $ 3,600.00
3.1.5 ROI evaluation 5 days $ 37,696.00
3.2
New marketing strategies
implementation
6 days $ 3,936.00
3.3
Report development which reviews the
performance of the digital media
5 days $ 6,080.00
3.4 Presentation 1 day $ 32,976.00
4 Closure phase 9 days $ 6,160.00
4.1 Post project review 4 days $ 2,560.00
4.2 Stakeholder sign off 2 days $ 1,680.00

5PROJECT MANAGEMENT
4.3 Documenting the project 3 days $ 1,920.00
3.1 Cost model
Cost model is mainly defined as one of the mathematical model that is mainly required
for undertaking parametric equations in order to estimate the cost of the project. It is found that
in order to estimate the cost for the project, bottom up estimation method is mainly used [3].
Bottom up estimation is considered as one of the tool of cost estimation that mainly utilizes the
estimates of individual work packages that are generally summarized for determining the overall
cost estimation of the entire project. This method of cost estimation is found to be accurate in
comparison to other cost estimation techniques.
3.2 Budget baseline
May 2019 June 2019 July 2019 August 2019 September 2019
$ 0.00
$ 20,000.00
$ 40,000.00
$ 60,000.00
$ 80,000.00
$ 100,000.00
$ 120,000.00
$ 140,000.00
$ 160,000.00
Cost baseline
Cumulative Cost
Figure 2: Cost baseline
(Source: Created by Author)

6PROJECT MANAGEMENT
Bibliography
[1] A. Badewi., The impact of project management (PM) and benefits management (BM)
practices on project success: Towards developing a project benefits governance
framework. International Journal of Project Management, 34(4), pp.761-778, 2016.
[2] M. Rohani and C. Murray., Cost Benefit Analysis of the Natural Environment Investment
Options for the Auckland Council Long-term Plan 2018-2028. Auckland Council, Te Kaunihera
o Tāmaki Makaurau, 2018.
[3] T. Lehnert., S. Timme., J. Pollmächer., K. Hünniger., O. Kurzai and M.T Figge., Bottom-up
modeling approach for the quantitative estimation of parameters in pathogen-host
interactions. Frontiers in microbiology, 6, p.608, 2015.
[4] P. Svejvig and P. Andersen., 2015. Rethinking project management: A structured literature
review with a critical look at the brave new world. International Journal of Project
Management, 33(2), pp.278-290.