Corporate Social Responsibility and Sustainability in Nike

Running head: PROJECT MANAGEMENT
Project management
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Author’s Note

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PROJECT MANAGEMENT
Table of Contents
1. Explanation of Corporate Social responsibility stance for the company.....................................2
2. Explanation about the sustainability policy of the company.......................................................2
3. Explanation about the major project that is undertaken by the company....................................3
References........................................................................................................................................5

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PROJECT MANAGEMENT
1. Explanation of Corporate Social responsibility stance for the company
Nike is considered as one of the well-known brands in sports shoes as well as apparel
industry. It is found that recently the company has invested in Corporate Social responsibility as
well as in sustainability. The CSR based activities that are used by the company is considered as
one of the significant aspect that will be further helpful in improving the brand image.
According to the theory of Milton Friedman, the corporate social responsibility helps in
depicting the business people who are considered as the key players who generally hold
responsibility in order to maximize the profit of the organization (Grayson & Hodges, 2017). On
the other hand, the corporate social responsibility theory of Nike states that the organization is
not so successful for adopting the CSR policies however the company has generally managed to
rotate its image in the recent decade and has adopted Corporate social responsibilities as well as
the policies of sustainability. Due to the utilization of corporate social responsibility, the
organization is mainly committed to reduce the carbon footprint with the help of innovative
manufacturing. The organization also engages in developing new type of palette of sustainable
materials for inventing close loop products as well as to diverse the workplace that generally
becomes catalyst for innovation.
2. Explanation about the sustainability policy of the company
Nike is one of the biggest footwear as well as apparel manufacturing company in the
world. It is found that as every investor wishes to gain profit from the business for which
business sustainability strategy is very much necessary. It is found that Nike adopted umber of
sustainability policies for increasing the energy efficiency as well as for providing the facility of
reusing as well as recycling the products (Cohen, Eimicke & Miller, 2015). The main