Project Management: Port Fairy Caravan and Camping Park

Running head: PROJECT MANAGEMENT
Project management: Port Fairy Caravan and Camping Park
Name of the Student
Name of the University
Author’s Note

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PROJECT MANAGEMENT
Table of Contents
1. Introduction and description of the project background.............................................................2
2. Description of the project objectives...........................................................................................2
3. Description of the current situation.............................................................................................3
4. Problem/opportunity statement....................................................................................................4
5. Critical assumptions and constraints...........................................................................................4
5.1 Assumptions..........................................................................................................................4
5.2 Constraints.............................................................................................................................5
6. Analysis of options and recommendations..................................................................................5
7. Financial analysis.........................................................................................................................6
8. Preliminary project requirements................................................................................................7
9. Budget estimate...........................................................................................................................7
9.1 Cost estimation......................................................................................................................7
9.2 Cost baseline..........................................................................................................................9
10. Schedule estimate....................................................................................................................10
11. Lists of potential risks..............................................................................................................12
References......................................................................................................................................15

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PROJECT MANAGEMENT
1. Introduction and description of the project background
The paper mainly focuses on “Port Fairy Caravan and Camping Park” which is one of the
organization that is mainly situated in Port fairy of Coastal hamlet. Presently the company is
engaged in boosting the different types of festivals including the various weekend events. The
director “Jerry Maguire” took the initiative of managing the operations of the company. It is
found that for the purpose of promotion, the director generally uses various types of posts
including noticeboards, newsletters, mobile app as well as community website but it is analyzed
that the method of online promotion as well as advertisement is quite expensive and it is creating
negative impact on the financial department of the organization. In order to identify alternative
methods, the director wants to evaluate as well as review the e-marketing strategies that are
presently utilized by the company. The review that is undertaken by the director of the company
assists in determining the impact of the e-marketing strategies. Thus, the main goal before the
organization is to properly evaluate as well as analyze the different types of e-marketing
strategies for properly investigating the present strategies of marketing that is used by the
organization presently.
2. Description of the project objectives
The objectives for the e-marketing strategies review and evaluation are listed below:
 To undertake the initiative of evaluating the e-marketing strategies of the company
presently
 To review different types of channels of marketing which the company uses
 To propose the approaches of five stage that is mainly reflected by Forbes.

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PROJECT MANAGEMENT
3. Description of the current situation
The organizational operations are currently managed with the help of the director named
“Jerry Maguire”. The organization uses e- marketing like promotion by using different medium
including noticeboards, mobile apps, noticeboards, mobile apps as well as different sites of social
media such that the business operations can be promoted online. The main disadvantage of the
present method that is generally utilized by the organization is to determine the most important
as well as economical approach that will be helpful in reducing the impact from the financial
department of the organization.
The organization utilizes SWOT analysis in order to analyze the present conditions of
the organization properly. According to [1], SWOT analysis is considered as the study that is
helpful in analyzing the strengths, weaknesses, opportunities and threats that are mainly related
with the business of the organization. The table that is given below reflects on the SWOT
analysis that is undertaken on the business of the organization.
Strengths
 The organization has high brand image in
the present market [17].
 E-marketing strategies are used by the
organization.
Weaknesses
 The organization experiences financial
problems because of the online
advertising methods
 The operations of the organization are not
managed
Opportunities
 Improvement within the strategies of
Threats
 The organization’s employees disagree