CSR Activity and Business Growth

This assignment analyzes the role of Corporate Social Responsibility (CSR) in driving business success for SMEs. It examines various CSR initiatives implemented by companies like Gregg plc, highlighting their impact on employee satisfaction, market competitiveness, and overall growth. The report emphasizes the importance of strategic planning, research-driven decision making, and continuous CSR engagement for sustainable business development.

MANAGING SUCCESSFUL
BUSINESSES

Table of Contents
INTRODUCTON.............................................................................................................................3
TASK 1............................................................................................................................................3
P1 ...........................................................................................................................................3
P2 ...........................................................................................................................................4
P3: ..........................................................................................................................................5
M1...........................................................................................................................................7
D1 ..........................................................................................................................................7
TASK 2............................................................................................................................................8
P4 ...........................................................................................................................................8
M2...........................................................................................................................................9
TASK 3............................................................................................................................................9
P5............................................................................................................................................9
P6 .........................................................................................................................................10
M3 ........................................................................................................................................11
TASK 4..........................................................................................................................................11
P7 .........................................................................................................................................11
M4.........................................................................................................................................12
D2.........................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTON
This is to introduce that the project report is about the managing successful business of
the SME. The project comprises of various aim and objectives for business and how they are
performing the corporate social responsibility toward the society development. It also contain the
one of the major company Gregg is the largest manufacturer of the bakery store in the UK. It
explain the project management plan of the4 organisation wit the cost ans the quality. There
various charts have been used in this report to explain the impact of the project on the business.
Important research and the analysis is done with the tools and appropriate approaches
which impact the growth of the business (Achtenhagen, Melin and Naldi., 2013). On the basis of
the concepts certain recommendation is made to improve the growth and development of the
projects. The major objective of this report is to know about the small and medium scale
business operate their business operation in the current scenario. The project also come with the
fact that issues in the management .
TASK 1
P1
The theme of the topic is dealing with the corporate social responsibility of the small and
medium size business organisation. CSR(corporate social responsibility) it refers as the activity
of the business which is based on the sustainable development of the small and medium size
business organisation like Gregg plc(Cohen., 2010). It is done to get the economic and the social
benefit for the all the internal person of the organisation including the stakeholders. The main
function of the CSR activity is to create sense of the responsibility and attraction towards the
development of the community and the local capability of the society.
The small business must have the clear aim to toward the society. These are long term intention
of the business in the profit maximization and growth of the company like it is observe in the
Gregg plc.
 There aim are clear in delivering best quality of the bakery products to its
customers(Crane, and Matten., 2016).

 The major aim is to create opportunity for the profit maximisation for the shareholder of
the organisation because they are the soul of the organisation who invest fund to expand
the business.
 Another important aim is to get back the return to the society by creating employment
opportunity at the national and the international level which is very nicely seen in the
company Gregg plc in the UK(Crawford and Nahmias., 2010).
 Other basic thing is to control the negative effects on the environment.
 To insure the proper supply of energy in the people in their work performance.
 The health and the safety measure are also to be considered by the Gregg plc .
Objectives
 The primary Purpose of theme is to create job opportunity through these small business
enterprises like Gregg(De Visscher., 2016) .
 To follow the proper guideline of the rule and regulation of the government.
 To introduce effective projects to control the wastage of the energy.
 The targets of the organisation has to be very clear and identifiable to the person and the
regulatory body.
 The deadline or the last point of the project regarding the theme of the Gregg plc has to
properly managed.
 The plan should be implemented in the order to achieve the target before the time limit.
P2
The project management is the initiative to the overall programming of the project in the
efficient manner for the small and medium size organisation . In the company Gregg plc the plan
are very simple in order to maintain their operations as the major activity to the society. The
basic function of a project began with the idea of the activity, implementing it in the best
manner, to control the effects on the performance at last the ending of the document with the
observation that their objectives are achieved properly (den Hertog, van der Aa and de Jong.,
2010). It depend on the requirement of the finance which are making impacts on the entire
program. Some enterprise can not operate without the good plan and its implementation in the
Gregg plc limited of UK.
There are various points to be kept by the small and medium organisation before introducing for
the fresh business plan like it was observed in the Gregg limited.

 Idea : The important aspect of any business operation start with the idea of the project
and its benefits after the completion. It also check that it will benefit the society in the
future (Eckerson., 2010).
 Duration: It explain the overall duration of a projects which are organised by the
company that to be finished and the results which is based on the certain assumption. It
is profitable to the society as well as the company.
 Value : The amount of investment needed for the establishment of a project. It will be
directly impact the activities of the concern organisation because the products are totally
based on the finance (Giesen and et. al., 2010) . The expense are to be manage according
to available funds.
 Risk: The another major issues is related with the type of risk associated with the
business. It is considered as difficult part of enterprise which is always kept side by side
while planning.
 Human action: The basic aspects is to maintain proper communication among the team
and upper authority who are involve in the activities of the Gregg plc of the UK.
P3:
Work breakdown structure: It is the activity of the bifurcating the projects into the
number of units or parts. It the said to be the important part in the designing and the enforcement
of the project. The company Gregg plc follow the structure to overcome the burden of the
work .so they divide their operation into the categories of the production, assembling, packaging
and labelling and the delivering it to the customers. It also help to manage the team and the
operation of the work through the use of the charts. It have the various combination which can of
data , product and the services which are highlight of the cost estimation and to complete the
work at the allotted time frame. Under this the activity are shows in the hierarchical form with
the time period(Hull and et. al., 2011).

Work breakdown structure .
It explain the project goal which is divided into three categories as a task 1,2,3. and the each of
the task1 is categories into next two task 1.1,1.2 likewise the task 2 is categorised into three parts
task 12.1,2.2,2.3. and the last activity of task 3 is categorised into another two parts 3.1,3.2 .
Gantt chat : It refers to be the series of the activity or the events which are arranged I the
horizontal way with the amount of the time require to compete the projects (Keller,
Parameswaran and Jacob., 2011). It is most commonly used in the management of the Gregg plc
company of the UK because they want to check their time require in the each production of the
bakery product and delivered to the customer with the use of the Gantt charts. It is a kind of the
bar chart through which the most of the events and activity are shown with their viable time
scale.
The Gantt charts include the following task :
Activity Duration days
hire designer 12max.
hire publicity 12 max.
Event decoration, caterer, venue and the vendor 11 max.
Logistics 9 max.
conceptualize event 6 max.

Gantt chart which shows the task according to activity in the left side and the bottom of the
charts is the duration of the day require to complete the task the blue colour indicate the
completed work and the orange indicate the unfinished work(Kindström ., 2010).
M1
The important part of the business is the project plan which a document that provide the
manager a guide or roadmap forward and tell about the duration of the right path for the project .
In the every project there are various component that must be addressed with the large
organisation(Kowalkowski, Kindström and Brehmer., 2011) . It starts with the introduction of
the projects which contain the mission and vision which are directly linked with the strategy of
the business activity of CSR .the scope of the project completion, the comprehensive plan also
contain the rational basis of the project planning.
D1
The above project is founded on the concept of various administration procedure which is
consist of the planning , organising and controlling of the function. The process help to design
and maintain the impact of the environment with the individual , group with the selected aim
and objectives. There two research can be used in the project evaluation the first one is the
qualitative research which is based on the personal observation and the behaviour of the person

in the project , and the another is quantitative research which is based on the secondary data and
the past records(Kumar, Petersen and Leone., 2013).
TASK 2
P4
The research can be done at the small and medium level of the business organisation in
the current projects of the Gregg plc limited company.
The main objective and purpose of the inquiry is to find the outcome on the individual and the
society as a CSR activity which are manage by the company in the proper manner and identified
the issues in the management of the plan in the efficient way in the achieving the aims of the
company. The major focuses of the company is to maximised the profitability of the organisation
with the proper planning and execution of the plan and the ideas which are manage with the
different research method used in the projects (Mathur, Mathur and Kenyon., 2012).
1. Qualitative research method: These types of research are based on the common thought
and the opinion of the large issues in the problem. In this data collection the research is
divided into the unstructured and the semi structured problem of the organisation. some
of the basic thing under this is the observation , interviews and the focused groups.
2. Quantitative research method: This type of research is based on the
statistical,mathematical and numerical collection of the data through the survey and the
questionnaires. It is also based on the secondary data which are available from the past
information.
There are various ways of the data collection:
Questionnaires: It is the form of the series of the question with multiple option available to
them. It is not done face to face which is difficult to manage the correct reaction of the employee
reaction regarding the projects (Matos and Silvestre., 2013).
Interviews: This is conducted face to face which will provide the appropriate idea about the
individual performance and the attitude toward the company .
Direct observation: To make the direct observation through is personality , style, attitude and the
behaviour. It the most expensive and time consuming process. There are many programs are
available as the observer to notice the reaction of the individual.

Reporting: It is the alternative way of the measurement require to report the activity of the
operation in the business of the company Gregg plc limited.
In relation to conduct a well organised research an individual need to apply both
qualitative and quantitative data into it. As we know that, qualitative data consists of various set
of methods such as questionnaires and personal interviews which are responsible for collecting
accurate data by filing questionnaires from the customers. While, quantitative data is numerical
data which is used to compare the past data with the current data collected from the research
work. Some of the research questions are:
Q1. What is major sources of funds for operating small projects?
a) Banks
b) Personal capital
c) Other
Q2. Is the resources are sufficiently utilised by the company?
a) Yes
b) No
Q3. How small scale businesses are regulated by lower level department?
a) Through using right policies
b) Appropriated management system
M2
We as a manager of the business operation know the that the plan of the research and the
data collected must be accurate so that proper estimation about the profitability and the
development of the organisation can be identified. The information about the project must be
calculated at the accurate manner to control the wastage of the cash flow(Ward., 2016). Another
important thing in the research method is the reliability of the project ,the data collected from the
various sources are to be relevant in term of the success of the business of the Gregg plc limited
company in making decision.
TASK 3
P5
On the basis of the above used research method we have come to know that research can
be completed only with the proper findings ans the recommendation regarding the projects of the

businesses of the small enterprise . It also focuses on the companies that they are doing the CSR
(corporate social responsibility) activities on the development of the ow profit or the society as a
whole(Pekuri and et. al., 2014). Sometimes the data is also in the mathematical form which
helps us to easy judgement of the decision on the related project of the business will grow or not.
There are various tools and techniques of the research collection
1. Regression analysis : It is the statistical way of estimating the relation between the
variables. It includes the various techniques for analysing the variables. Under this
research method the independent variables are predict the outcome of the business in the
companies ,like Gregg plc limited.
2. Trend analysis : it refers to the aspect of recent technical methods that predict the position
of the stock in the future as from the past data availability. All the estimation is done on
the past data and make the change according to the requirement of the organisation.
3. Top down method : The research are based on the decision of the top management to the
lower level of the operation. This techniques is useful when there is proper flow of
communication between the higher member and the supervisor.
4. Bottom up techniques : This techniques is used by the operational level person to the top
level authority regarding the problems and the grievance arises in the organisation . It is
done in most company like Gregg plc limited in UK.
5. Delphi method : It refers to the techniques which involve panel of expert sit at the
conference table and make their decision by giving rank to the person work from 1 to5 ,
according to the performance.
6. Statistical techniques : it is the collection and scrutiny of the data sample from which
sample can be drawn. It is calculated from the total population in systematic manner.
7. Co relation techniques : under this method of the data collection statistical data are used
to make the relation between two or more variables.
Data analysis:
Particular
Total
percentage
a) Banks 25
b) Personal capital 30

c) Other 5
60
a) Banks b) Personal capital c) Other
0
5
10
15
20
25
30
35
25
30
5
Total percentage
According to the above mentioned, bar chart it was clearly mentioned that most of the
funds are collected from the personal capital of their own with 30 %. Rest source of finance are
banks with 25% and from other sources.
Particular
Total
percentage
a) Yes 45
b) No 15

45
15
a) Yes
b) No
From the above pie-chart, it has been shown that 45% of the total management thinks that
resources are fully utilised by the company.
Particular
Total
percentage
a) Through using right policies 35
b) Appropriated management system 25

a) Through using right policies
b) Appropriated management system
0
5
10
15
20
25
30
35
40
35
25
Total percentage
According to the above chart it has been observed that 35% of the respondents think that
they are using right policies in regulating businesses of the cited company.
P6
All the data collection done with applying proper tools and techniques in the research
process of the small and medium business of the company Gregg plc limited that their operation
are beneficial for the growth and the development of the society through the appropriate steps to
the CSR activity of the company in their projects. On the basis of the preceding tools the
company required under a project and make an effort to expand its operation in the future time
also for the keeping the productivity and growth of the business . On the basis of the research
method the company can adopt any of the tools for their business(Trevino and Nelson., 2010).
There are following recommendation which have been made by analysing the data tools in the
project of the company Gregg plc limited.
 The company should create appropriate vision for the company and made the changes
according to the objectives of the company . The vision of the company must be made in
keeping the CSR activity in the minds of the company which will beneficial for the
society.
 The another important suggestion is to create job opportunities for people by replacing
the non capable one.

 The target of the company may be achieve according to the plan they have prepared by
analysing the proper survey method on the project in their businesses.
 The data should be flexible because heavy words and information can not be used .so,
that it will create failure of the plan .
 The idea from the experience persons can be taken into the consideration because they
know when the plan can be switch in the future growth of the company.
 The another suggestion would be for the use of the resource with applying proper
research method not to get wasted.
 The step should be consider in favour of the corporate social responsibility for the
development of social healthcare of the society without harming external and internal
environment .
Recommendation:
After making proper analysis of the research it has been found that there are certain
suggestion which is collected from the research process. Some of them are:
 Small scale businesses need to increase there productivity through using various methods
those are helpful for the results.
 Funds should be utilised in appropriated manner in right projects so that more effective
results can be generated.
 Each level of the department needed to work according to the set policies and strategies
which are made in order to achieve the long term goals of the company.
M3
Taking support from the above research tools and the techniques mention in it are to be
used as the decision making by the company in their project. The company Gregg plc limited by
applying this tools make their decision for the expansion of the operation in the future . The
company by using the appropriate method can may use the following recommendation in their
decision making process regarding CSR activity (Smith, Gonin and Besharov., 2013).
 The tools and techniques of the research are utilized properly in their business operation.
 The future of the project are depend on the correct decision made by the company .

TASK 4
P7
The important for the company that every person should be able to experience its
personal need which can established direct with proper erudition and performance in the
management. It consist of the informal network of individual which they gain from interacting
with the other person those which have the same knowledge and the experience to manage the
change in the environment . By using the research methods and the tools and techniques they can
shape up their performance . The Gregg plc limited are more relay on the delivery of the quality
bakery items to its customer . The researchers have made the research to know that how they are
manage their work performance. At the same time they are manage their CSR activity to fulfilled
the needs of the society in quick time. The personal learning can be the positive impact in the
mind of the people to delivered the best outcome for the company (Smith, Binns and Tushman.,
2010).
The main objective of the successful business are :
 To increase the profitability : The basic idea of the research is based on the revenue
which is ahead of the cost of the business operations. The company are trying to make
efforts to control the costs in the operation activity(Yilmaz and Flouris., 2010).
 Customer service : As the Gregg plc limited are trying to provide better quality of the
services as to retain the clients and to generate regular revenue for the company.
 Employee retention : The company are trying to make employee reward for their work
to retain them in the organisation. so, the moral of the people are high and give their best
to the company.
 Core value : the mission of the company is to deigned by focuses on the core values of
the company which explain the beliefs to the responsibility to employee satisfaction.
 Growth : the company are planning through using the historical research data for the
growth of their businesses. Its is used to make use of the resources in efficient ways.
 Changes in management : It refers to make the organisation prepare for the growth and
create processes to deal at the marketplace.
 Competitive reasoning : It is the activity which says that competition is the ongoing
objective of the company(Shehu and Akintoye., 2010).

By following the above recommendation the company can modify its planning system
and working according to the set objectives. The project can only be achieve its aim if they are
sufficient enough to earn maximum profits during the year. The aims are need to be carried
according to the plan which is made by the company for meeting short and long term goals.
M4
On the basis of the above maintained worth to the company in developing the activity of
the company are manage by the process of the management which includes the proper
planning ,execution , formulation and the implementation of the plan in the correct manner. The
proper research have to be done on the evaluation of the project of the company. The research
should be done with keeping the aims and objectives in the mind. From this the continuous CSR
activity plans are to be organised to increase the productivity of the business and make change of
proper growth for the business.
D2
From all the details explain in the above projects with the theme of CSR(corporate social
responsibility) activity are based on the company decision making policy . The company is
trying to achieve the target with following its objectives in the contexts of the growth and
development. It is process of collection the data and the information about the substitute solution
of the problems which are exist in the organisation(Shattock., 2010). It depend on the starting
phase of the company when they introduce the plan for the business. The target must be set
according to the need of the requirement.
CONCLUSION
This is to be conclude that the project report contain all the details about the managing
the successful businesses of the small and medium scale business enterprises. As for the example
on e of the company of UK Gregg plc limited. The aims and objectives of the business are
explained in the report and the various research methods are used to manage the operation. The
tools and the techniques are used for the research purpose and on the basis of this
recommendation have done. The project is the overall highlight of the CSR (corporate social
responsibility) activity used by the company.

REFERENCES
Books and Journal