Project Management Report for Astra Plc's Health and Fitness App Launch
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This report outlines the project plan, scope, risks, and success factors for the launch of Astra Plc's health and fitness app. It includes a task schedule, cost analysis, and risk mitigation strategies.
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INTRODUCTION Project management is being referred to as the development of a new project with some newidea.Thisisessentialforthereasonthatwhenthebusinessworkincompetitive environment then it is necessary for them to work in better and effective manner. The current discussion is based on Astra Plc which is a small sized company dealing in vitamin and mineral based food supplements. In the present study the project will be created on the development of new health and fitness app in the time duration of next three months. PRESENTATION Covered in PPT CLIENT REPORT Project plan Task ModeTask NameDurationStartFinishPredecessors Auto ScheduledProject initiation8 daysMon 4/4/22 Wed 4/13/22 Auto ScheduledIdentifying and developing of team3 daysMon 4/4/22 Wed 4/6/22 Auto Scheduled Defining stakeholder for launching app5 daysThu 4/7/22Wed 4/13/222 Auto ScheduledProject planning9 daysThu 4/14/22 Tue 4/26/22 Auto ScheduledDesigning the layout of activities2 daysThu 4/14/22Fri 4/15/223 Auto ScheduledCommunication plan4 daysMon 4/18/22 Thu 4/21/225 Auto ScheduledRisk management plan3 daysFri 4/22/22Tue 4/26/226 Auto ScheduledProject execution8 daysWed 4/27/22Fri 5/6/22 Auto ScheduledAssigning resources5 daysWed 4/27/22Tue 5/3/226,7 Auto ScheduledInstallation of tracking system3 daysWed 5/4/22Fri 5/6/229 Auto ScheduledProject monitoring8 daysMon 5/9/22 Wed 5/18/22 Auto ScheduledMonitoring of overall performance4 daysMon 5/9/22 Thu 5/12/2210 AutoQuality deliverable4 daysFri 5/13/22Wed12
Scheduled5/18/22 Auto ScheduledProject closure8 daysThu 5/19/22 Mon 5/30/22 Auto ScheduledReporting of project6 daysThu 5/19/22 Thu 5/26/2212,13 Auto ScheduledFinal submission2 daysFri 5/27/22Mon 5/30/2215 Project scope App design and launch cost The app design is very important because in case it will not be attractive then this will be reducing the working efficiency of the company. The app design involves the combination of user interface and user experience and in case it will not be good then it will not be liked by the consumers (San Cristóbal and et.al., 2018). It involves the overall style and this need to be good. The launch cost of the app will involve approximately £450 which includes all the expenses levied over working and making of the app. Social media integration For the launch of health and fitness app by Astra plc the use of social media integration will be undertaken. the reason behind this fact is that in this technologically advanced working environment the promotion needs to be undertaken with help of social media platforms only. In- app purchase The in- app purchase includes the extra content or subscription which buyers can purchase from within the app as well. in this case, the in- app purchases involve facility of video tutorials for different weight loss exercises, gamification, tracking metrics and many others. App customisation This involves the facility of changing the setting of the app in accordance to the specific requirement of the consumer or user. In this app, Astra plc provides the facility to the consumer to set their own goals and then get the guidance relating to the goal being set by the user. Testing the app For the testing of the app four to five rounds will be rounds will be taking place and in case all these round will be successfully completed then this will be publicly launched (Müller, Drouin and Sankaran, 2019). This is necessary for the reason that in case the test will not be done
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properly then this implies that working of app will involve different types of the issues and problem. Launch of app After the success of all the five rounds the app will be launched publicly and any person will be allowed to use the app in accordance to their requirement after taking up the subscription. Project risk For the launch of app to be successful it is necessary that the company must analyse the risk which might be faced by the company. This is necessary because with any of the project there are different types of the risk being associated with the launch of app (Armenia and et.al., 2019). The risk and the mitigating action within the project of launching app is as follows- Potential riskLikelihood of riskImpactMitigating risk CompetitionHighHighThe mitigating action forthisriskis continues monitoring ofperformanceof competitorsothat they can analyse that howtheyare working. Cost overrunLowModerateFormitigatingthis risk,itisvery essentialforAstra that they must keep a track of all the cost and try to avoid the unnecessarycostso that profitability can be increased. Delay in app designModerateHighThemitigating strategy for the risk ofdelayinapp
designistouse propertime managementso that all the work can be doneinproperand effective manner. Technological riskHighHighForavoidingthe technologicalrisk, theuseofproper researchand development departmentis necessary(Picciotto, 2020).Thisis because of the reason thatwhenthe continuousmarket researchwillbe undertaken then this willoutlineallthe latesttechnology present and this will result in planning to implementthe technology. Financial riskModerateHighThisriskcanbe mitigatedwithhelp ofproperfinancial planning as this will improve the working efficiencyofthe
companyandthey will be in position to managethefinance inproperand effective manner. Project success For the success of the company it is essential that the launch of app of Astra plc is very necessary. Hence, for this the measurement of the company and its launch is very important and for this there are different types of tools and techniques which are assistive. At time of launching the app, for measurement of success the use of benchmarking will take place. This is necessary particularly because of the reason that in this type of technique the actual performance of the company is being compared with the closest competitor and identify the deviation within the launch (Chawla and et.al., 2018). In case deviation is negligible or not present then this implies that the performance and launch of the app is very good. On the other hand, in case the deviations are more than this implies that working and launch of the app has not been taken in proper manner and this will be affecting the working of the company to a great extent. CONCLUSION In the end the above discussion concluded that the launch of new product is necessary because this will promote the working efficiency of the company to a great extent. hence, as a result of this the launch was successful. The current presentation summarised that app will provide the facility to target consumer to track their health. Also it was analysed that this app was built because health conscious attitude is very trending and the target audience identified was young people and athlete. The chances of success are also very high because it involves the latest trend and different benefits.
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REFERENCES Books and Journals Armenia, S. and et.al., 2019. Sustainable project management: A conceptualization-oriented review and a framework proposal for future studies.Sustainability.11(9). p.2664. Chawla,V.andet.al.,2018.Thesustainableprojectmanagement:Areviewandfuture possibilities.Journal of Project Management.3(3). pp.157-170. Müller,R.,Drouin,N.andSankaran,S.,2019.Modelingorganizationalproject management.Project Management Journal.50(4). pp.499-513. Picciotto,R.,2020.Towardsa‘NewProjectManagement’movement?Aninternational development perspective.International Journal of Project Management.38(8). pp.474- 485. SanCristóbal,J.R.andet.al.,2018.Complexityandprojectmanagement:Ageneral overview.Complexity,2018.