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Printing Business plan: Samsung Prints

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Added on  2023-04-22

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This presentation discusses the printing business plan for Samsung Prints, including Porter's five forces analysis, entry strategy using Ansoff Matrix, PEST analysis, global market strategies, marketing mix, product positioning, recommendations, and references.

Printing Business plan: Samsung Prints

   Added on 2023-04-22

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Project Management
Printing Business plan: Samsung Prints
Printing Business plan: Samsung Prints_1
Samsung
Bord of directors of
Samsung
Oh-Hyun Kwon
(Vice Chairman &
CEO)
Boo-Keun Yoon
(President and CEO)
Jong-Kyun Shin
(President & CEO)
Printing Business plan: Samsung Prints_2
Porter’s five forces:
Require huge investment
Patent and research and development barriers are high
Installed base
Costly toner and cartridge distribution
Threat of new entrants
(Low)
Paperless office
Online business
E-papers
Threat of substitute
product (Medium)
B2B customers printed their documents from existing printing business.
But, low price of product will attract customers
Bargaining power of
buyers (medium)
Every supplier wants to link with Samsung because of strong brand name.
Huge number of suppliers in India.
Bargaining power of
suppliers (Low)
Little price competition
Existing business are working from long time
Strong research and development
Rivalry among Existing
brands (High)
Printing Business plan: Samsung Prints_3
Entry strategy using Ansoff Matrix
Market
penetration
Product
development
Diversification Market
development
Diversification of
business will be appropriate
for entering into three
different markets, that is, UK,
US and Canada. Samsung
Prints will offer new product
in new markets.
Printing Business plan: Samsung Prints_4

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