TABLE OF CONTENTS I.Project Initiation Brief...........................................................................................................4 Outline Business Case.................................................................................................................4 Project Description......................................................................................................................4 Project Approach.........................................................................................................................4 Project Management Team Structure.................................................................................5 II.Project Definition..................................................................................................................7 Project Definition.........................................................................................................................7 Background..................................................................................................................................7 Project objectives.........................................................................................................................7 Desired outcomes.........................................................................................................................7 Project scope and exclusions.......................................................................................................7 Constraints and assumptions........................................................................................................7 Project Tolerances........................................................................................................................7
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I.PROJECT INITIATION BRIEF Outline Business Case Samsungisoperatingitsbusinessindifferentindustrysuchaselectronics, construction,financialservices,shipbuilding&Aeronautics,MedicalandChemical, Marketing, IT and Machinery Services and hospitality. At present financial performance of Samsung is very strong by which it can easily diversify its business in new industry. According to this, Samsung can start its business in printing. Samsung is operating its business in print manufacturing such as print management, cloud management and digital printer manufacturer, etc. Market analysis of UK has reflected that designing and 3D printing is one of the appropriate option for diversification of business of Samsung. Because, there are some companies which offer these services to large companies. But, they are not focusing on small business organizations and individual customers of UK. For example, Samsung cam provide designing and 3D printing services to different small health care organizations for printing medical equipment, etc. Samsung needs to target small business enterprises and individual customers because big organizations can purchase 3D printers but small business firm and individuals customers are not capable enough to purchase these equipment because of tight budget. So, Samsung can offer designing and 3D printing services of small business firm. Project Description Project Approach
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Project Management Team Structure RoleNumberof individual Role Description Executiveof Samsung 1Executive of Samsung will play important role in planning,directing,managing,monitoringand control of the entire project. Senior manager1Roleofseniormanagerisassuringaboutthe completion of each and every activity on time. Manager3Responsibility of managing different activities of designing and 3D printing business project. Supplier2Supplierswillplayimportantroleinmaking availability of raw materials for Samsung printing business. Project manager3Managing,planning,directingandcontrolling different activities of printing business of Samsung. Change authority1Identifyingnecessarychangesforattainingall quality standards and final improvements. Project support3Makingarrangementsofdifferentsupporting facilities for completing main activities.
II.PROJECT DEFINITION Project Definition Background Project objectives To achieve 30 % share in Design and Print market share. To achieve profit margin 55 % Introducing Premium product in addition to moderately price products. To attain the profitable return of initial investment in coming 3 years. Desired outcomes Project scope and exclusions Constraints and assumptions Project Tolerances ToleranceLimitations, requirements Time6 months Cost£10 million RiskStrategic risk Operational risk Natural Hazard Financial risk BenefitItwillbebeneficialforfinancialgrowthand diversification of the business. Increment in range of available services. Augmentation in operational performance also. ScopeGreat future in designing and 3D printing in future. Quality
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