Assignment - Managing Innovation and Continuous Improvement

Running head: PROJECT MANAGEMENT
Managing innovation and continuous improvement
Name of the student
Name of the university
Author Note:

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PROJECT MANAGEMENT
Table of Contents
Identification and Description....................................................................................................3
Purpose of Innovation............................................................................................................3
Background and Context of project.......................................................................................3
Project Objectives..................................................................................................................4
Key Deliverables....................................................................................................................5
Explanation................................................................................................................................5
Development of the Application............................................................................................5
Integration with current systems............................................................................................6
New way of retailing..............................................................................................................6
Promotion of the application to consumers............................................................................6
Preparation of the Application for maintenance....................................................................7
Planning and assigning of responsibilities.................................................................................7
Schedule for development and trial of the application...............................................................9
Gantt chart..................................................................................................................................9
Resource and Cost Planning.....................................................................................................10
Risk Management.....................................................................................................................10
Measurement of the Quality of the Application.......................................................................10
Bibliography.............................................................................................................................11

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Identification and Description
Purpose of Innovation
The major purpose of the development of the online application by BizOps is to
ensure a better and developed process for the customers in order to help them to place their
orders through their smartphone and tablets in a much faster manner. The new innovation
will be based on the development of an online shopping application that can be help the
people using smartphones and tablets to easily place their orders. The development of the
application can be a game changer in the online shopping market as such an application can
help people to place orders by one click without any kind of regular e-commerce activities.
The innovation will surely help in an increase of the online orders.
Background and Context of project
Marketing is generally based on the different kinds of the business activities that
prefers the needs of the customers. The needs of the customers are generally fulfilled by the
management of the business organizations by means of creating, communicating, delivering
and also exchanging offers that provides certain amount of value for the customers and the
clients. Nowadays traditional marketing has been replaced by means of digital marketing.
The modern form of marketing involves the likes of digitalized marketing which is done
through the use of electronic devices like tablets, smartphones, PC’s, Laptops and similar
such products. The digitalized form of marketing is generally used to increase sales, saving
cost, increasing the number of the customers and also expanding the market base of the
organization.
BizOps enterprises has been planning to increase their market base through the
creation of some innovative e products or services for quite a long time. The company has
fixed its attention towards the development of a new mobile application for its users which
will be quite innovative in nature. The new application will be able to deliver a faster and

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smoother way to order goods online. The prototype which has been tested has delivered
positive results which is certainly a great step forward in the development of the new
application.
Project Objectives
The new project has a number of business objectives. This includes the likes of;
a. Providing a smart option for online shopping- The primary and the most important
objective for the development of a new mobile application is the providence of a
SMART option for the people using Smartphone and tablets to do online shopping in
an easy and smart manner.
b. Awareness about the product- Another major objective of BizOps behind the creation
of the new mobile application is the development of a proper awareness among the
potential users of the new application. The measures/parameters include the number
of times the application gets downloaded, the number of times each session has, brand
recognition and many more as such.
c. Promotion of the company- The promotion of BizOps is another major objective that
can help in the success of the business in the most efficient manner. The development
and promotion of the application can be a major factor behind the success of the
company in the market.
d. Market development- The development of the market will include the share of market
through it development. The innovative application can help the organization to
promote a better market development. A better market development application can
be said to be an important development in the success of the business.
e. Efficiency development through time saving- The new mobile application when
launched in the market can be a game changer in the online shopping category as the

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application can be helpful for an efficient placement of orders. The efficient order
placement and the less time that will be consumed to order things online.
Key Deliverables
The key deliverables of the new project for the development of the mobile application
includes the likes of;
a. Idea for the application development
b. Identity of the application
c. Designing the new application
d. Development of the prototype
e. Integration of the analytical tool
f. Identification of the new application
g. Final testing
Explanation
Development of the Application
The marketing team selected for the development of the mobile application has the
responsibility to develop a mobile application that will be innovative as well as unique in the
market. The management team needs to follow a number of steps that will help them to
develop the mobile application scientifically. This includes;
a. Identification of the problem that the application can resolve
b. Checking on different platforms and other devices that can help for the support
c. Consideration of the different software that will be used in the application
d. Approach that will be used for the development of a hybrid application
e. Development of a prototype
f. Analytical tests

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g. Beta Test for achievement of the goals
h. Integration with the networking system for the development of the application
i. Development of the metrics that can help to identify the user behaviour
j. Update of the application with new business features
Integration with current systems
The increased penetration of e-commerce has compelled more and more organizations
to ensure the development of new and developed applications through online processing. The
main purpose of the tool will be to enhance the online buying process of the customers using
the different kinds of smartphones and tablets. The adjustment of the application along with
the business process needs to be commercially viable. The adjustment must be completed in
such a manner that can adjust different features and can also be easily managed by the new
system.
New way of retailing
The management of BizOps needs to present new ways of retailing as the selection of
the new ways of retailing process can be commercially viable and can also help in the success
of the business. A better retailing process can help the organization to develop a better
strategy for the business organization. Some of the major retailing process that can be used by
the management team of BizOps are as follows;
a. Use of the business application
b. Dynamic pricing strategies
c. High level of supply chain efficiency
d. Cross channel purchases by BizOps

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PROJECT MANAGEMENT
Promotion of the application to consumers
The management team will be promoting the new application through a number of
innovative methods using the digital based platforms. The use of the digital based platforms
is because of the effectiveness of the online platforms in the modern days. The most efficient
ways to develop the new application can be that of;
a. Online website of the organization
b. Social Media
c. Public relations
d. Search based advertisements
e. Digital based advertisement
Preparation of the Application for maintenance
The application developed by the management of BizOps includes a number of
different steps that includes;
a. Performance monitoring of the new application
b. The review of the feasibility of the new application
c. Monitoring of the crash of the application
d. OS and device update
e. Application feedback monitoring
Planning and assigning of responsibilities
Key Members Management
Responsibilities
Planning Process
HR Team Workplace stability and the
organization of HR
procedures like recruitment
Planning of the HR team
will be done by the high
level management of the

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PROJECT MANAGEMENT
and selection process organization
Management Team The management of the
business operations. The
management team will be
assigned with the
assignment of the selected
workers to the respected
posts
The management team will
be selected by the manager
and supervisors through an
internal recruitment process
IT Team The IT Team plays an
important role as they are
the ones who will be in
charge of the development
and management of the new
application
The IT team will be
appointed by the project
management team in a
scheduled process
Monitoring team The monitoring team will be
in charge of monitoring the
entire system including the
proper running of the
organization
The monitoring team can be
important for the success of
the business in the most
efficient manner

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Schedule for development and trial of the application
Task Name Duration Start Finish
Project Mobile
application
110 days Tue 18-
02-20
Mon 20-
07-20
Selection of the new
team
20 days Tue 18-02-
20
Mon 16-
03-20
Selection of the new
organizational
process
3 days Tue 17-03-
20
Thu 19-03-
20
Meeting of the new
team
1 day Fri 20-03-
20
Fri 20-03-
20
Selection of the
strategies
5 days Mon 23-
03-20
Fri 27-03-
20
Implementation of
the strategies
24 days Mon 30-
03-20
Thu 30-04-
20
Business plan
implementation
12 days Fri 01-05-
20
Mon 18-
05-20
Monitoring of the
process
45 days Tue 19-05-
20
Mon 20-
07-20
Gantt chart

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Resource and Cost Planning
Resources Cost HR Resources
 $50000 Financial Resources
 $200,000 Technology
 $80,000 Physical equipment
 $340,000
TOTAL $670,000
Risk Management
The major risks during the development of the application includes the likes of;
a. Risk of feasibility
b. Risk of financing
c. Risk of security breach in the online platform
d. Risks of an unsustainable growth in the number of users
Measurement of the Quality of the Application
The software measurement tools like visual studio can be used to determine the
quality of the application during the developmental process. On the other hand, the feedbacks
of the customers can be used after the implementation of the application.

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PROJECT MANAGEMENT
Bibliography
Ahmad, A., Feng, C., Tao, M., Yousif, A. and Ge, S., 2017, November. Challenges of mobile
applications development: Initial results. In 2017 8th IEEE International Conference on
Software Engineering and Service Science (ICSESS) (pp. 464-469). IEEE.
Ahmad, A., Li, K., Feng, C., Asim, S.M., Yousif, A. and Ge, S., 2018. An empirical study of
investigating mobile applications development challenges. IEEE Access, 6, pp.17711-17728.
Biørn-Hansen, A., Majchrzak, T.A. and Grønli, T.M., 2017, April. Progressive web apps for
the unified development of mobile applications. In International Conference on Web
Information Systems and Technologies (pp. 64-86). Springer, Cham.
El-Kassas, W.S., Abdullah, B.A., Yousef, A.H. and Wahba, A.M., 2017. Taxonomy of cross-
platform mobile applications development approaches. Ain Shams Engineering Journal, 8(2),
pp.163-190.
Flora, H.K., 2018. Adopting an agile approach for the development of mobile applications.
Kim, D.K., 2018. Development of Mobile Cloud Applications using UML. International
Journal of Electrical and Computer Engineering, 8(1), p.596.
Kumar, N.A., Krishna, K.H. and Manjula, R., 2016. Challenges and best practices in mobile
application development. Imperial Journal of Interdisciplinary Research, 2, p.12.
Latif, M., Lakhrissi, Y. and Es-Sbai, N., 2016, March. Cross platform approach for mobile
application development: A survey. In 2016 International Conference on Information
Technology for Organizations Development (IT4OD) (pp. 1-5). IEEE.
Umuhoza, E. and Brambilla, M., 2016, August. Model driven development approaches for
mobile applications: A survey. In International Conference on Mobile Web and Information
Systems (pp. 93-107). Springer, Cham.

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Vaupel, S., Taentzer, G., Gerlach, R. and Guckert, M., 2018. Model-driven development of
mobile applications for Android and iOS supporting role-based app variability. Software &
Systems Modeling, 17(1), pp.35-63.