Principles of Project Management for Telstra Corporation

Principles of Project
Management

Introduction
 Telstra Corporation is the largest
telecommunication company in Australia
 The company was established 43years
ago
 The headquarter of the company is in
Melbourne
 In the year 2017 the revenue of the
company was A$26 billion
 The company is fully privatized right now
 Telstra also launched a unit in health
business

PMBOK Knowledge Areas
Knowledge
Areas
Initiation Planning Execution Control Closure
Project
Management
Integration
Project Charter
development
Project
management plan
development
Manage
work of
project
Manage
project
knowledge
Control project
work
Integrated
change control
Closure phase
of project
Scope
management
Plan scope
Requirement
collection
Create WBS
Scope
Validation
Scope Control
Schedule
Management
Plan Schedule
Define activities
Sequence Activities
Develop schedule
Control
Schedule
Process
Groups

SWOT Analysis of Telstra
Strengths Weaknesses
• Large Scale network
• Big company with lots of shares
• Strong community of dealer
• Need investments in updated
technologies
• Financial plan is note properly
• Need more marketing of the
products
Opportunity Threats
• Transportation cost can be
reduced
• Target new customers
• Development of market strategy
• Skilled workforce shortage
• Can face different market’s
lawsuit
• Growth of competitive
companies