logo

Project Management: Application of PMBOK in Tesco Loyalty Card Project

   

Added on  2023-06-10

16 Pages4179 Words146 Views
Running head: PROJECT MANAGEMENT
Project Management
Name of the Student
Name of the University
Author Note

1
PROJECT MANAGEMENT
Executive Summary
The project management body of knowledge is a process and terminologies that helps in efficient
management and execution of a project. It is a collection of the different processes and the
knowledge areas that makes the execution of the project easier. This project management
methodology is followed globally as it is an internationally recognized project management
standard. The use of project management methodology in a project is essential in order to ensure
the effective management of the project. The Tesco Clubcard project aimed at launching UK’s
first contactless loyalty card programme. This card was designed keeping in mind the needs of
the customer and to make the process of shopping simpler. The project is a milestone for Thames
and Tesco UK loyalty as the contactless cards are a huge hit among the customer. The purpose of
the report is to evaluate the use of PMBOK in Tesco card project.

2
PROJECT MANAGEMENT
Table of Contents
1. Introduction......................................................................................................................3
2. PMBoK Project Methodology: Definition and Components...........................................3
2.1. What is PMBoK project methodology.....................................................................3
2.2. PMBOK Components...............................................................................................4
3. Advantages and Disadvantages of PMBoK project management methodology.............5
3.1. Advantages of PMBoK.............................................................................................5
3.2. Disadvantages of PMBoK........................................................................................6
4. Tesco loyalty card project................................................................................................6
5. Application of PMBoK in Tesco Project.........................................................................7
6. Pros and Cons of PMBoK in Tesco Project.....................................................................8
7. Conclusion.......................................................................................................................9
8. Recommendations............................................................................................................9
References..........................................................................................................................10
Bibliography......................................................................................................................13
Appendices........................................................................................................................14
Appendix 1: PMBOK....................................................................................................14
Appendix 2: The Tesco Contactless Clubcard...............................................................15

3
PROJECT MANAGEMENT
1. Introduction
Thames card has undertaken and completed a project with Tesco in launching the first
contactless loyalty card programme. The contactless cards are proving to be a huge hit of the
consumer. Therefore, this project was a milestone for Tesco. The new card that is being designed
increases the security and value for the customers. The increase in the security and the value of
the card gives Tesco a better brand recognition and actionable data. The report aims at evaluating
the application of PMBoK (Project Management Body of Knowledge) methodology in
contactless Clubcard project of Tesco. The Project Management Body of Knowledge is a set of
standard methodology that provides proper guidelines for managing a project (Kerzner and
Kerzner 2017). This process provides the project managers with the fundamental practices that
are needed to achieve the organizational results and excellence for the practice of project
management. The use of PMBOK helps in managing and leading the project in a more effective
way. The use of PMBoK will therefore help in implementation and management of the project in
a strategic and planned manner ensuring project success (Turner 2014). It is a publication of
project management institute (PMI). The project involves development of a new Tesco loyalty
card that will be able the shoppers to simply tap their card at check out for payment thus making
the entire process even simpler (Atkins 2018). The following paragraphs evaluate the Tesco
loyalty card project on basis of PMBoK project methodology.
2. PMBoK Project Methodology: Definition and Components
2.1. What is PMBoK project methodology
PMBoK was first published in the year 1987 by the project Management Institute. It acts
as a project management guide that encompasses all the theories and the processes related to
project management. This project management methodology includes a dynamic and integrative
process that is updated on a frequent basis. This makes this project management methodology an
improved and updated one. The content of the PMBoK is accurately defined and tested by the
project management team making use of the methodology. The PMBoK guide is used by a
number of project teams across the world. With this guide, the project manager who is leading a
project can stay organized. There are a total of 47 individual processes that is organized by
PMBoK guide (Kerzner 2018). Apart from the process groups, there are ten knowledge areas that

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Implementation of PRINCE2 Project Management Methodology in the Tesco Contactless Clubcard Project
|12
|3538
|328