Project Management: Tools, Techniques and Processes

This article discusses project management tools, techniques and processes. It covers topics such as project scope, governance, work breakdown structure, scheduling, budgeting and cost estimation, risk management plan, project reporting, monitoring system, and more. It also includes a project plan with task breakdown, identified issues, roles of project manager, resources required, communication plan, project budget, Gantt chart, and risk management plan. The article is relevant for students studying project management courses in colleges and universities.

Running head: PROJECT MANAGEMENT
Project management
Name of the Student
Name of the University
Author’s Note

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PROJECT MANAGEMENT
Table of Contents
Answers to question 1 a.........................................................................................................6
Answer to question 1 b...........................................................................................................6
Answer to question number 2................................................................................................6
Answer to question number 3a...............................................................................................6
Answer to question number 3b..............................................................................................7
Answer to question number 3c...............................................................................................7
Answer to question number 3d..............................................................................................7
Answer to question number 3e...............................................................................................7
Answer to question number 4................................................................................................7
Answer to question number 5................................................................................................7
Answer to question number 6................................................................................................8
Answer to question number 7................................................................................................8
Answer to question number 8................................................................................................8
Answer to question number 9................................................................................................8
Answer to question number 10..............................................................................................9
Answer to question number 11..............................................................................................9
Answer to question number 12..............................................................................................9
Answer to question number 13..............................................................................................9
Answer to question umber 14..............................................................................................10
Answer to question number 15............................................................................................10
Answer to question number 16............................................................................................10
Answer to question number 17............................................................................................11
Answer to question number 18............................................................................................11
Answer to question number 19............................................................................................12
Answer to question number 20 a..........................................................................................12
Answer to question number 20 b.........................................................................................12
Answer to question number 20 c..........................................................................................12
Answer to question number 20 d.........................................................................................12
Assessment task -2...................................................................................................................13
Part A:..................................................................................................................................13
1. Complete the following project parameter information...............................................13
2. Create stakeholder responsibilities...............................................................................14
Part B: Project plan..............................................................................................................16
1.Task breakdown............................................................................................................16
2. Identified issues and roles of project manager.............................................................16
3. Resources required for the project...............................................................................16

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4. Communication plan....................................................................................................20
5. Project budget...............................................................................................................20
6. Gantt chart....................................................................................................................23
7. Risk management plan.................................................................................................24
Part C....................................................................................................................................25
1. Project reporting...............................................................................................................25
a.) Weekly staff updates...................................................................................................25
b.) Monthly reports to the management team..................................................................25
c.) Weekly reports............................................................................................................28
d.) Milestone....................................................................................................................30
2. Monitoring system for the project....................................................................................30
3.Support for finishing the project.......................................................................................30
Part D...................................................................................................................................30
1. Complete project plan if changes needed.....................................................................30
2. Issues raised by team members....................................................................................30
Part E....................................................................................................................................31
1. Process followed for checking financial records.........................................................31
2. Procedure for assigning and reassigning resources......................................................31
3. Final project plan..........................................................................................................31
Part F....................................................................................................................................32
1. Tools for comparing progress......................................................................................32
2. How to manage and participate in review...................................................................32
3. Explanation of final steps for ensuring project plan....................................................32
Assessment 3............................................................................................................................33
Answer to question number 1..............................................................................................33
Answer to question number 2..............................................................................................33
Answer to question number 3..............................................................................................33
Answer to question number 4..............................................................................................34
Answer to question number 5..............................................................................................34
Answer to question number 6..............................................................................................35
Answer to question number 7..............................................................................................35
Task 4...................................................................................................................................36
Part A...................................................................................................................................36
Answer to question number 1..........................................................................................36
Answer to question number 2..........................................................................................36
Part B....................................................................................................................................36
1. Communication brief.......................................................................................................36

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Answer to question number A..........................................................................................37
Answer to question number B..........................................................................................37
Answer to question number C..........................................................................................37
Answer to question number D..........................................................................................38
Answer to question number E..........................................................................................38
Answer to question number F..........................................................................................38
Answer to question number G..........................................................................................38
Answer to question number H..........................................................................................39
Cost..................................................................................................................................39
Answer to question number I...........................................................................................39
Answer to question number J...........................................................................................40
Part C....................................................................................................................................40
1. Creative Brief.........................................................................................................40
2. Budget....................................................................................................................41
3. Work schedule.......................................................................................................42
5. Supporting information................................................................................................42
Bibliography.............................................................................................................................43

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Assessment 1
Answers to question 1 a
The project management tools are quite helpful for the project managers as it helps
them to plan, execute as well as control all the different aspects of project management
processes. It is identified that some of the organizations generally relies on tools in order to
manage the project for ensuring that each of the task will be executed on time. In addition to
this, utilization of project management tools generally helps in enhancing resource efficiency
as well as assists in ensuring project scope.
Answer to question 1 b
How does each project management tool
contribute
Project management tool
Description 1 Scope
Description 2 Governance
Description 3 Work breakdown structure
Description 4 Scheduling
Description 5 Gannt chart
Description 6 Budgeting and cost estimation
Answer to question number 2
Mission and goals of the operation are relevant to the project goal. This is because
that to achieve the goal of the project, it is very much necessary to finish the goals and
mission of the operation so that the entire project work gets successfully completed.
Answer to question number 3a
Lines of authority as well as approvals are generally utilized to start the project so
that the goals and objectives of the project can be successfully achieved.

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Answer to question number 3b
Quality assurance is utilized to manage the quality of the project so that the project
that will be delivered will be high quality.
Answer to question number 3c
Human resources are generally needed in order to finish the project work so that the
entire work and processes of the project can be successfully completed within the time that is
assumed.
Answer to question number 3d
Budgets as well as finances are needed to execute the entire projects successfully. It is
identified that budget helps in finishing the project within time.
Answer to question number 3e
Record keeping as well as reporting is very much necessary for ensuring that the
entire project has been completed successfully by achieving the objectives and goals of the
project.
Answer to question number 4
As per the legislation as well as regulation of Australia the steps that are needed to be
followed include:
 Following work and health safety regulations of the workers
 Avoiding any health-related risks of the workers and more
Answer to question number 5
Project scope is defined as a part of project planning that generally involves
determination as well as documentation of specific project goals, deliverables, costs, tasks as
well as deadlines. The project scope statement assists in explaining the boundaries by
establishing responsibilities for each of the project team members.

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Answer to question number 6
Project stakeholders are the individuals or persons who are generally affected by the
execution or outcome of the entire project.
Proper consultation is needed from the stakeholders for making proper decisions for
the project for achieving the goals and objectives of the project and for satisfying the
stakeholders as well as project clients.
The areas of consultation include the following:
 The stakeholders generally can be able to provide consultation about management of
project
 The project stakeholders assist in providing consultation about project completion
time
 The stakeholders can consult about mitigating as well as avoiding project risks
 The stakeholders can consult on management of project resources
Answer to question number 7
It is very much necessary to clarify as well as well as confirm the project scope
elements so that the project managers as well as supervisors can be able to allocate the right
amount of work that is generally required in order to finish the project within the expected
budget and time such that the project objectives get achieved.
Answer to question number 8
If it is necessary for the project manager to define as well as affirm the line of
reporting as well as responsibilities, then it should be confirmed by the steering committee of
the project or by the project client.

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Answer to question number 9
The questions that can be asked when identifying interrelated projects within an
organization are as follows:
 What is the dependency between different projects within an organization?
 What is the time gap between different project execution?
Answer to question number 10
The resources that are generally needed when proceeding with the projects are as
follows:
 Human resources
 Material resources
 Financial resources
Answer to question number 11
The project plan will be developed in line with project parameters by developing the
project schedule so that the entire goals and objectives of the project can be successfully
achieved.
Answer to question number 12
The risk that are associated with the project can be identified with the help of the
processes including by developing systematic procedure, gathering information from
different sources, by applying appropriate risk identification techniques and tools and by
documenting the risks.
Identification of risk is important to resolve and mitigate the risk and challenges that
are mainly associated with the project. The risk identification technique is important for
work, health safety requirements in Australia for managing the health and health and safety
of the workers who are involved with the project.

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Answer to question number 13
The project budget can be developed by utilizing steps that are as follows:
Utilizing task lists: It is identified that the tasks that are needed to be executed for the
project must be listed by brainstorming ideas with the help of the project team.
Estimating each of the component: The budget that is needed for executing each of
the component must be properly estimated.
Adding estimates together: In the next step, it is very much important to add
together all the estimate of the project for estimating the total cost of the project.
Getting approval: The final thing that is required to be done by the project manager
is to sponsor or approve the budget of the project.
Answer to question umber 14
It is necessary to consult with the project steering committee while developing as well
as confirming the project plan.
Answer to question number 15
The completed plan can be finalized after it is accepted as well as approved with the
help of the project sponsor as well as other designated stakeholders. It is identified that
formal approval acknowledges all the project deliverables that are generally produced during
the plan stage that is completed, accepted as well as reviewed.
The finalized completed can be generally approved by the higher authority of the
organization.
Answer to question number 16
The activities are allocated to the team members by following steps that are illustrated
below:

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Priority: In the first step, it is very much necessary to know the priority of the work
and it should be as per the organizations as well as teams goal.
Skill sets: In the next step, all the skill sets must be evaluated to the people in order to
allocate the task of the project in order to achieve objectives with high quality result.
Availability: The next consideration for work allocation is the availability of the
project team member.
Answer to question number 17
After allocating the responsibilities as well as roles to the project team members, the
activities that are generally done to support the project team members for achieving the goals
and objectives of the project are listed below:
Training: Proper training facility must be provided to the project team members so
that they can be able to effectively complete the work of the project.
Rewarding: Rewarding helps in giving a sense of pride to the project team members
and thus rewarding is helpful in achieving the project goals and objectives.
Setting proper goals and objectives: Proper set of goals and objectives must be set
in order to measure the objectives of the project.
Answer to question number 18
The steps that are generally followed in transitioning staffs to new projects are ass
following:
Informing sponsor: After the change is decided within the project, it is very much
necessary to inform the project sponsor.

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Meeting with project team: It is necessary to build bonds with the people within a
long-term project and it is identified that it is the objective of the project manager to
strengthen the bond that exists.
Reviewing project history: The history of the project must be properly reviewed for
identifying the challenges and issues that the project manager faces within the project.
Answer to question number 19
The post-project review document must be properly delivered as well as signed off
upon project completion
Answer to question number 20 a
The entire procedure of finalizing report includes documentation, stakeholders sign
off as well as reporting project review as well as documenting the outcomes of the project.
Answer to question number 20 b
The project must be signed off by the project team members and in order to sign off
the project, the team members needs to know about the project completed, used budget as
well as the time that is needed for completing the project.
Answer to question number 20 c
The main advantage of involving team members within the final review process of
the project is for assuring that the steps as well as procedures that are taken is quite helpful in
finishing the entire project within the expected budget and time.
Answer to question number 20 d
Project review is generally undertaken to make sure that the entire project is
successfully completed by achieving the objectives and goals of the project. In addition to
this documentation of the project is done for assisting continuous improvement and for
enabling much more effective performance within the project.

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Assessment task -2
Part A:
1. Complete the following project parameter information
Project parameter Information available Information needed
Scope of the project Proper information about the
task that is needed for moving
the office
Time as well as information
about proper project cost is
needed.
Project outcomes Proper information about
project outcome is provided.
No information needed
Legislative requirements No legislative requirements
given
Proper legislative requirement
is elaborated.
Quality standards affected No information about quality
standards provided.
Proper information of quality
standards is needed.
Timelines Timeline is not provided Proper timeframe for the
project is needed.
Finances Budget of around $120,000 is
needed for the project.
Proper detailed budget for the
project is needed
Integration with
organisational goals
The organization needs to
move the office without
creating disruption to
employees, suppliers as well
as customers.
Proper idea of how the office
will be moved without creating
any type of disruption.
Risks The risks associated with
project not illustrated.
Proper details about project
risks are provided.

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Stakeholders’ reporting
requirements
Reporting requirements about
project stakeholders is
provided.
Proper detailed requirements
about the stakeholders of the
project is required.
Resources required Proper details about the
needed resources is provided.
No information needed.
Organisational procurement
processes
No details about the
organizational procurement
procedure given.
Detailed information about
organizational procurement
processes is provided.
Resources available Proper detail about the
resources are provided.
No information needed.
Resources that must be
obtained
Information about the
resources are given
No extra information needed.
Success criteria Details about success criteria
is not provided.
Proper details about the
success criteria is needed for
the project.
2. Create stakeholder responsibilities
Delegating
authority
Why/when to contact How to contact Their
responsibilities
Project sponsor Provides fund for the
project.
The sponsor should
be contracted
through email or
through conference
Sponsor
provided fund
that is needed for
the project.
Managers, For moving the office to The managers, Sponsors assists

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PROJECT MANAGEMENT
employees and
relevant key
personnel
new location employees are
generally contacted
through email or
through meetings.
in moving the
office to a new
location
appropriately.
Any other staff
members who have
special
responsibilities
Planner us mainly
contacted getting the
idea from the rough plan
They are contacted
either through team
meeting or through
email.
Their main
responsibilities is
provide rough
detail about the
project
Customers The customers are
contacted for their
feedback
They are contacted
through social
media.
Their main
responsibility is
to provide
feedback to the
organization.
Funding bodies Provides fund for the
project
Their main
responsibilities is
for providing
funds.

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Part B: Project plan
1.Task breakdown
Major task Time frame Dependencies
1. Initiation phase 7 days
1. Planning phase 12 days 1
2. Execution phase 6 days 2
3. Closure phase 2 days 3
2. Identified issues and roles of project manager
The identified issues within the project includes the following:
 Improper management
 Inappropriate estimation of budget
 Schedule slippage
 Lack of resources
The main role of the project manager is to initiate, plan, execute, monitor the entire
project successfully so that the office can be moved within the expected budget and time
without any type of challenge or issue.
3. Resources required for the project
WBS Task Name Start Type Dependent on
Resource
required
0
Moving the office of
RED to a new location
Fri 29-06-
18
1 Initiation phase Fri 29-06-

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18
1.1
Development of
business case
Fri 29-06-
18
Sequential Alexis
1.2
Undertaking
feasibility study
Mon 02-
07-18
2 Bob's assistant
1.3
Establishing
project charter
Wed 04-
07-18
3 Alexis
1.4
Appointing project
team members
Fri 06-07-
18
4 Alexis
1.5
Milestone 1:
Appointment of team
members completed.
Mon 09-
07-18
5
2 Planning phase
Tue 10-
07-18
2.1
Identifying the
needed software for
project
Tue 10-
07-18
5 Office support staff
2.2
Gathering
information about the
project
Thu 12-
07-18
8 Office support staff
2.3
Confirming the
work of the team
Fri 13-07-
18
9 Alexis
2.4
Developing project
plan
Tue 17-
07-18
10 Alexis

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PROJECT MANAGEMENT
2.5
Developing
resource plan
Wed 18-
07-18
11 Office support staff
2.6 Creating floor plan
Fri 20-07-
18
12 Alexis
2.7
Developing quality
plan
Mon 23-
07-18
13
Bob's assistant,
Alexis
2.8
Developing risk
management plan
Tue 24-
07-18
14
2.9
Making draft
budget
Wed 25-
07-18
15 Alexis
2.10
Milestone 2:
Completion of planning
phase
Wed 25-
07-18
16
3 Execution phase
Thu 26-
07-18
3.1
Rewiring network
offices
Thu 26-
07-18
16
Alexis, Office
support staff
3.2 Backup of data
Tue 31-
07-18
19
Bob's assistant,
Office support staff
3.3
Pack up server,
phones and computers
Wed 01-
08-18
20
Bob's assistant,
Office support staff
3.4
Moving computers,
phones, server to new
location
Wed 01-
08-18
21 Office support staff

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PROJECT MANAGEMENT
3.5
Setting up
computer and phones
for all staffs
Thu 02-
08-18
22 Office support staff
3.6
Milestone 3:
Completion of
execution phase
Thu 02-
08-18
23
4 Closure phase
Fri 03-08-
18
4.1
Stakeholder sign
off
Fri 03-08-
18
23 Alexis
4.2 Documentation
Mon 06-
08-18
26 Bob's assistant
4.3
Milestone 4:
Completion of closure
phase
Mon 06-
08-18
27 Alexis

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4. Communication plan
Audience Message Media Frequency Responsibility
Team member The entire
project scope is
discussed with
the team
members by the
project manager
Email Once Project manager
Project planner The project
manager will
discuss about
the rough plan
that is created
Email,
conference
Whenever
needed
Project manager
Project
manager
Information
about the
required
resources is
discussed
email Monthly Support team
5. Project budget
Task Name Duration Cost
Moving the office of RED to a new
location
27 days $ 51,900.00
Initiation phase 7 days $ 8,880.00
Development of business case 1 day $ 1,280.00
Undertaking feasibility study 2 days $ 2,480.00

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Establishing project charter 2 days $ 2,560.00
Appointing project team members 2 days $ 2,560.00
Milestone 1: Appointment of team
members completed.
0 days $ 0.00
Planning phase 12 days $ 12,160.00
Identifying the needed software for
project
2 days $ 2,080.00
Gathering information about the
project
1 day $ 240.00
Confirming the work of the team 2 days $ 2,560.00
Developing project plan 1 day $ 1,280.00
Developing resource plan 2 days $ 480.00
Creating floor plan 1 day $ 1,280.00
Developing quality plan 1 day $ 1,720.00
Developing risk management plan 1 day $ 1,240.00
Making draft budget 1 day $ 1,280.00
Milestone 2: Completion of
planning phase
0 days $ 0.00
Execution phase 6 days $ 28,340.00
Rewiring network offices 3 days $ 4,560.00
Backup of data 1 day $ 1,480.00

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Pack up server, phones and
computers
0.5 days $ 740.00
Moving computers, phones, server
to new location
0.5 days $ 520.00
Setting up computer and phones for
all staffs
1 day $ 21,040.00
Milestone 3: Completion of
execution phase
0 days $ 0.00
Closure phase 2 days $ 2,520.00
Stakeholder sign off 1 day $ 1,280.00
Documentation 1 day $ 1,240.00
Milestone 4: Completion of closure
phase
0 days $ 0.00

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6. Gantt chart
Figure 1: Gantt chart
(Source: created by Author)

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7. Risk management plan
Risk Description Impact Probability Mitigation
Improper
management
Due to
improper
management t
will be difficult
to finish the
project on time.
Medium Medium Proper
management
strategies must
be used for
finishing the
project within
expected time.
Lack of
resources
Due to lack of
resources it
would be quite
difficult to
move the office
within the
expected time.
High Medium Proper
arrangement of
resources as per
requirement
must be done.
Inappropriate
budget
estimation.
Due to improper
estimation of
budget the
company can
face lot of
financial issues.
High High It is very much
necessary to
estimate the
resources
correctly.

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Part C
1. Project reporting
a.) Weekly staff updates
Mon Tue Wed Thurs Fri Sat Sun
Alexis Present Present Present Present Present Week off Week off
Office
support
staff
Present Present Present Present Present Week off Week off
Bob’s
assistant
Present Present Present Present Present Week off Week off
b.) Monthly reports to the management team
WBS Task Name Duration Start Finish
% Work
Complete
0
Moving the office of RED to
a new location
27 days
Fri 29-
06-18
Mon 06-
08-18
37%
1 Initiation phase 7 days
Fri 29-
06-18
Mon 09-
07-18
100%
1.1
Development of business
case
1 day
Fri 29-
06-18
Fri 29-06-
18
100%
1.2
Undertaking feasibility
study
2 days
Mon 02-
07-18
Tue 03-07-
18
100%
1.3
Establishing project
charter
2 days
Wed 04-
07-18
Thu 05-
07-18
100%

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1.4
Appointing project team
members
2 days
Fri 06-
07-18
Mon 09-
07-18
100%
1.5
Milestone 1: Appointment
of team members completed.
0 days
Mon 09-
07-18
Mon 09-
07-18
100%
2 Planning phase 12 days
Tue 10-
07-18
Wed 25-
07-18
32%
2.1
Identifying the needed
software for project
2 days
Tue 10-
07-18
Wed 11-
07-18
100%
2.2
Gathering information
about the project
1 day
Thu 12-
07-18
Thu 12-
07-18
100%
2.3
Confirming the work of
the team
2 days
Fri 13-
07-18
Mon 16-
07-18
50%
2.4 Developing project plan 1 day
Tue 17-
07-18
Tue 17-07-
18
0%
2.5 Developing resource plan 2 days
Wed 18-
07-18
Thu 19-
07-18
0%
2.6 Creating floor plan 1 day
Fri 20-
07-18
Fri 20-07-
18
0%
2.7 Developing quality plan 1 day
Mon 23-
07-18
Mon 23-
07-18
0%
2.8
Developing risk
management plan
1 day
Tue 24-
07-18
Tue 24-07-
18
0%
2.9 Making draft budget 1 day
Wed 25-
07-18
Wed 25-
07-18
0%

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PROJECT MANAGEMENT
2.10
Milestone 2: Completion
of planning phase
0 days
Wed 25-
07-18
Wed 25-
07-18
0%
3 Execution phase 6 days
Thu 26-
07-18
Thu 02-
08-18
0%
3.1 Rewiring network offices 3 days
Thu 26-
07-18
Mon 30-
07-18
0%
3.2 Backup of data 1 day
Tue 31-
07-18
Tue 31-07-
18
0%
3.3
Pack up server, phones
and computers
0.5 days
Wed 01-
08-18
Wed 01-
08-18
0%
3.4
Moving computers,
phones, server to new location
0.5 days
Wed 01-
08-18
Wed 01-
08-18
0%
3.5
Setting up computer and
phones for all staffs
1 day
Thu 02-
08-18
Thu 02-
08-18
0%
3.6
Milestone 3: Completion
of execution phase
0 days
Thu 02-
08-18
Thu 02-
08-18
0%
4 Closure phase 2 days
Fri 03-
08-18
Mon 06-
08-18
0%
4.1 Stakeholder sign off 1 day
Fri 03-
08-18
Fri 03-08-
18
0%
4.2 Documentation 1 day
Mon 06-
08-18
Mon 06-
08-18
0%
4.3
Milestone 4: Completion
of closure phase
0 days
Mon 06-
08-18
Mon 06-
08-18
0%

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PROJECT MANAGEMENT
c.) Weekly reports
Task Name Duration Start Finish
Moving the office of RED to a
new location
5.4 wks. Fri 29-06-18 Mon 06-08-18
Initiation phase 1.4 wks. Fri 29-06-18 Mon 09-07-18
Development of business case 1 day Fri 29-06-18 Fri 29-06-18
Undertaking feasibility study 2 days Mon 02-07-18 Tue 03-07-18
Establishing project charter 2 days Wed 04-07-18 Thu 05-07-18
Appointing project team
members
2 days Fri 06-07-18 Mon 09-07-18
Milestone 1: Appointment of
team members completed.
0 days Mon 09-07-18 Mon 09-07-18
Planning phase 2.4 wks. Tue 10-07-18 Wed 25-07-18
Identifying the needed
software for project
2 days Tue 10-07-18 Wed 11-07-18
Gathering information about
the project
1 day Thu 12-07-18 Thu 12-07-18
Confirming the work of the
team
2 days Fri 13-07-18 Mon 16-07-18
Developing project plan 1 day Tue 17-07-18 Tue 17-07-18
Developing resource plan 2 days Wed 18-07-18 Thu 19-07-18
Creating floor plan 1 day Fri 20-07-18 Fri 20-07-18
Developing quality plan 1 day Mon 23-07-18 Mon 23-07-18
Developing risk management 1 day Tue 24-07-18 Tue 24-07-18

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PROJECT MANAGEMENT
plan
Making draft budget 1 day Wed 25-07-18 Wed 25-07-18
Milestone 2: Completion of
planning phase
0 days Wed 25-07-18 Wed 25-07-18
Execution phase 1.2 wks. Thu 26-07-18 Thu 02-08-18
Rewiring network offices 3 days Thu 26-07-18 Mon 30-07-18
Backup of data 1 day Tue 31-07-18 Tue 31-07-18
Pack up server, phones and
computers
0.5 days Wed 01-08-18 Wed 01-08-18
Moving computers, phones,
server to new location
0.5 days Wed 01-08-18 Wed 01-08-18
Setting up computer and
phones for all staffs
1 day Thu 02-08-18 Thu 02-08-18
Milestone 3: Completion of
execution phase
0 days Thu 02-08-18 Thu 02-08-18
Closure phase 0.4 wks. Fri 03-08-18 Mon 06-08-18
Stakeholder sign off 1 day Fri 03-08-18 Fri 03-08-18
Documentation 1 day Mon 06-08-18 Mon 06-08-18
Milestone 4: Completion of
closure phase
0 days Mon 06-08-18 Mon 06-08-18

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d.) Milestone
Milestone Completion date
Milestone 1: Appointment of team members completed. Mon 09-07-18
Milestone 2: Completion of planning phase Wed 25-07-18
Milestone 3: Completion of execution phase Thu 02-08-18
Milestone 4: Completion of closure phase Mon 06-08-18
2. Monitoring system for the project
Budget and schedule tracking is considered as one of the monitoring system for the
project. With the help of schedule and budget tracking, all the budget and information related
information can be used for monitoring the project effectively.
3.Support for finishing the project
Proper management is quite necessary to finish the entire project successfully.
Experienced project manager must be hired for finishing the entire project within the
expected budget and time.
Part D
1. Complete project plan if changes needed
No changes are required within the project plan that is created in line with the project
parameters
2. Issues raised by team members
The issues raised by the members include:
Lack of time: Due to insufficient time, the team members faces lot of difficulties in
moving the office within the expected time.

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PROJECT MANAGEMENT
Inappropriate communication: Due to inappropriate communication the project
manager faced difficulty in moving the office.
Part E
1. Process followed for checking financial records
The process that is followed for checking the financial records includes the following:
 Proper tracking of project budget on a weekly basis
 Analyzing the budget that is needed for finishing each of the project activities.
 Analyzing cost needed for managing the resources of the project
2. Procedure for assigning and reassigning resources
The procedure for assigning as well as reassigning resources are listed below:
 The project manager needs to check whether the project is completed or not.
 After successful completion of the project, the resources associated with it are
reassigned
 Then the reassigned resources are assigned within the work where it is necessary
3. Final project plan
Project sign off sheet
1. Project Summary
Start Date 29-06-18 Finish date 06-08-18
Project duration 5.4 weeks
2. Project goal
Yes, the goal of the project is met
3.Project deliverables

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Yes, all the deliverables of the project are provided
4. Comment
The entire project gets completed within the expected budget and time as per the
assumption.
5. Document signatures
Part F
1. Tools for comparing progress
The tools that are utilized for comparing progress are listed below:
Schedule: Project progress is mainly determined by analyzing the schedule in order to
make sure that the project is entirely finished within the expected time.
Cost: Cost is mainly considered as one of the highest priorities of the project and by
elaborating how the entire project is performing financially, it is very much crucial.
Quality: The end of the project is considered as a good time for reviewing the quality
of the project and the project manager involves within checking the quality of the project
management practices for comparing the progress of the project.
2. How to manage and participate in review
The review should be managed by analyzing whether the entire goals and objectives
of the project is met or not met by finishing the entire project within the expected budget and
time.
3. Explanation of final steps for ensuring project plan
The final steps for ensuring the project plan are illustrated below:
 By studying the entire project thoroughly

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 By preparing concrete project plan for the entire project
 For properly monitoring the work that is assigned after the project starts
 Keeping the client informed on proper predetermined basis
 Performing appropriate testing at proper regular interval
 Delivering the entire project properly.
Assessment 3
Answer to question number 1
Social media marketing is deeply linked within a series of platforms which controls
distribution. It is identified that they are the plumbing that helps in allowing the content to
spread which generally disrupted number of traditional model of marketing and thus
influences the economy. The social trends which are associated with social media marketing
includes the facility of chat box that is provided to make the customer service faster, facility
of ephemeral content, the rise of augmented reality as well as the procedure of influencer
marketing that will generally take over. In addition to this, industry trends of social media
marketing
Answer to question number 2
Social networks must be suggested for promoting the desks. Social network which is
also known as relationship networks generally help both people as well as organizations for
connecting online to share information as well as ideas. Social network assists in growing
brand awareness, helps in enhancing traffic as well as helps in promoting products as well as
services. This not only assists in creating brand recognition but also helps in enhancing the
sales of the desks.

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Answer to question number 3
The legislation that are associated with social media marketing includes Computer
misuse act 1990, human rights act 1998, data protection act 2018 and more.
The code of conduct for social media marketing include the following:
 Material which infringes the copyright of another person must not be referenced or
acknowledged.
 Statements which are hateful, bigoted as well as racially offensive
 All the users need to give valid email address during contact.
Answer to question number 4
The principles of buyer behaviour in social media marketing are as follows:
Preparation for socially active buyer: As business buyers as well as consumers
generally follow proper buying cycles the consumers shows behaviours different types of
behaviour as per the plan accordingly.
Consumer facing business: The companies generally treat social media as one of the
means of communication vehicle that not only focusses on how to utilize sites but helps in
pushing marketing agendas.
Earning consumer trust: The consumers not only distrust owned advertising but
they are generally known for not trusting but also for taking proper action on the
recommendations as well as on consumer reviews as well as opinions that are online posted
Answer to question number 5
The different types of influences on buyer behaviour when applied on social media
marketing are listed below:

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Reviews: It is identified that while looking for the organization thorough a search
engine, if the organization find negative reviews then they will generally change their
shopping behaviour in response to social media.
Search engines: Shoppers can properly look for social media in particularly are quite
effective for the consumers. If more fresh content is posted daily, then there will be a better
chance of attracting customers.
Deals: It is identified that social media is utilized for deals. As approximately 85% of
consumers can change the behaviour in response to social media content. It is very much
necessary for the business to utilize proper platform to promote sales on potential sales.
Answer to question number 6
It is identified that various types of social marketing options are needed for targeting
markets and the options are as follows:
Facebook: Facebook generally helps in hosting quarter of the world population by
providing advertisers with proper opportunity for reaching everyone virtually.
Instagram: Instagram generally boasts more than 500 million and generally
commands highest number of audience engagement rates in social media.
Twitter: Twitter has revolutionized unparalleled access to connect both niche as well
as mainstream influencers.
LinkedIn: LinkedIn is considered as one of the social platform that generally helps in
revolving B2B market.
Answer to question number 7
Marketing communication brief is mainly utilized to lay the entire framework for
founding proper marketing initiative as well as campaign. This brief is generally useful as it

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PROJECT MANAGEMENT
helps in giving creative directors as well as copywriters about the requirement of carrying out
a plan. On the other hand, creative brief is the foundation of advertising as well as marketing
campaign that generally helps in reflecting creative professionals not only for digging ideas
for getting proper ideas but also helps in reflecting the procedure of opening the treasure
chest.
Task 4
Part A
Answer to question number 1
The objective of developing a social media marcom (marketing communication) plan
is to identify the potential customers with assistance of the social media and communicate the
marketing message to the identified customer. The discussed objective is obtained by
obtaining some sub-objectives such as the identification of most adequate customers for the
products offered by the client, development of suitable marketing message, deployment plan
for the message and other relevant needs.
Answer to question number 2
One of the prominent factor that needs to be analysed to devise a social media
marcom plan is to analyse the steps that had been attempted to garner the customer’s
attention. The reason associated with the above statement is that the customers must have
formulated a perception towards the company depending upon the previous marketing
messages. Hence, it is important that the new marcom plan is not contradicting in nature with
the old one and hence the need for assessment of the previous attempts and the outcomes of
those attempts.

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Part B
1. Communication brief
Answer to question number A
The client is a magazine publishing organisation who are planning a move and wishes
to maximize the movement. The purpose statement of the project is to have a chaos free
movement. The proposed marcom plan is to ensure the customers that the quality of the
offering by the publishing house will stay intact and the organisation will be reachable to the
former for complaints, suggestions, feedback and other modes of communication.
Answer to question number B
Set Goals: The goal of the project is to develop a marketing communication plan to
ensure the success of change among the stakeholders.
Measurable: The features that needs to be understood is the targeted audience, the
message to be communicated, the approach for message broadcast, social media assistance.
Action: Post collection of the necessary data and drafting of the plan along with its
implementation procedure.
Realistic: The plan is realistic in nature and will be completed within time and
budget.
Time: The needed time is around 33 days.
Answer to question number C
The offering offered by the organisation are 11 different magazines that are targeted
at different age, group and status customers. The organisations face challenges from other

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PROJECT MANAGEMENT
magazine publishing companies while the main factors that affect the market situation of the
publishing house are the content of the magazine are different in nature & content from other
publisher and are relevant to the trending topics.
Answer to question number D
The target market is considered as a group of potential customers who are generally
defined by ranges. The target market is mainly broken down into number of specific target
customer for customizing the entire marketing efforts.
Answer to question number E
According to the privacy act 1988 (Cth) of the Australia collection of the user data
without consent is an illegal activity. It also limits the storing of digital data available on the
social media platforms which is legal constraints. The discussed constraint is also ethical in
nature because collecting information of an individual without consent is exploitation of the
latter’s right to privacy. Additionally, the change success of the change is still uncertain and
making any uncertain or false claim has also been categorised as illegal and will act as a
constraint for the proposed plan.
Answer to question number F
The marketing communication options includes the following:
 Advertising
 Sales promotions
 Direct marketing
 Personal selling

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PROJECT MANAGEMENT
Answer to question number G
It is identified that proper research is mainly conducted to interpret data options which
are generally utilized for making proper marketing communication.
Answer to question number H
Social Media Traditional Channels
Cost It is Cost efficient compared
to its counterpart.
It consumes more
expenditure than disruptive
marketing modes.
Reach The users of social media
are over 2.46 billion which
makes the marketing on the
discussed channel broad in
reach.
Traditional channels are
generally limited by the
geographical boundaries, in
the process limiting its
reach.
Sharing The sharing of message is
simple.
Complex to share data and
needs effort (both physically
and financially) for the
sharing.
Analysis The data collected from the
source are dynamic and
hence the analysis is real-
time in nature.
The data collected here are
static and hence, may lack
realistic nature.

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PROJECT MANAGEMENT
Answer to question number I
The criteria for selecting multimedia channel includes the following:
 The target demographic
 The present budget of the organization
 Analyzing whether the company is B2B or B2C and more
Answer to question number J
The primary and secondary marketing channels that are suggested includes the
following:
 Manufacturer to retailer to customer
 Manufacturer to wholesaler to customer
 Manufacturer to agent to wholesaler to retailer to customer
Part C
1. Creative Brief
Woolworths
Creative Brief
Project name: Development of marketing plan for “Woolworths
Designer/Agency: Retail organization
Contact Tel: <Please Fill>
Prepare By: <Please fill>
Department: <Please fill>
Date: 30-06-18
Background/Overview: The organization is one of the Australian supermarket store
that was founded in the year 1942. The supermarkets want

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PROJECT MANAGEMENT
to market its newly launched baby care products and
therefore created proper marketing plan so that the
customers can be targeted easily.
Objective: The main objective of the organization is to market its
newly launched products.
Target Audience: The customers are targeted with the help of appropriate
marketing plan.
Consumer Insight: The customers have deep insight of understanding the
objective of the organization.
Reason why: The marketing plan is created for marketing products and
for targeting customers.
Desired response: Positive response.
Supportive information: No information needed
2. Budget
Product name: Baby care products
Staff Cost $10,000.00
Advertising Cost $3,000.00
Sample product Cost $2,000.00
Brochures Cost $3,000.00
Website hosting cost $2,000.00
Travelling time $1,000.00
Consultant fees $4,000.00

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PROJECT MANAGEMENT
3. Work schedule
Figure 2: Gantt chart
(Source: Created by Author)
5. Supporting information
The supporting information that will be provided are as follows:
 Proper detailed information about the purchase
 Appropriate evidence of support
 Claimed benefit within the project and more

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PROJECT MANAGEMENT
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