Project Management - Transport for London - Project Brief

This report document highlights the analysis of project firm's stakeholders, identification of risks and considerations of WBS, Gantt chart and network diagram for Transport for London project. It also recommends market research, digital technologies and participative decision making processes for effective project management.

Project Management - Transport for
London - Project Brief

Executive Summary
The scope, management, and overall success criteria of a project are all included in the project start document. This section contains
fundamental project information such as scope, context, team, cooperation, and management. It is critical to oversee the completion of all project
activities within the given time period for project management.

Contents
Executive Summary..............................................................................................................................2
Introduction..........................................................................................................................................5
Main Body............................................................................................................................................5
Task 1...................................................................................................................................................5
Methodologies.............................................................................................................................5
Task 2...................................................................................................................................................6
Gantt chart and network diagram................................................................................................6
Task 3...................................................................................................................................................7
Stakeholders analysis..................................................................................................................7
Task 4.................................................................................................................................................10
WBS..........................................................................................................................................10
Task 5.................................................................................................................................................11
Risk assesment..........................................................................................................................11
Task 6.................................................................................................................................................19
Conclusion and recommendations......................................................................................................19
References .........................................................................................................................................21

Introduction
Project Management is an effective technique to mark better standards while working in a project industry. The provided techniques aids
towards ensuring effective use of project resources and also ensures about better working environment in the organisational firm. In the given
report document, operational working at Transport for London is being taken into consideration. In the following report document, analysis of
project firm's stakeholders, identification of risks and considerations of WBS, Gantt chart and network diagram is being highlighted.
Main Body
Task 1
Methodologies
Project methodology defines a critical path to convey progress of the project industry in the most concise and effective manner. Such
methodologies are dedicated to derive maximum advantages or output from respective resources being invested in the project. In the given
project i.e. Transport for London, undertake road projects to create safer, greener and more attractive streets, as well as improve the entire bus
network across London. Key methodology which could be focused on are listed below; Agile: The given methodology is considered to be the best suited approach when being engaged in self-organised and cross-functional
teams. In the given context, as Transport for London is taking considerations to develop streets and plan development by concerning
greenery in region of London. Therefore, reflecting to social prospective of the firm in which organisation will be exposed to multi-
cultural aspects the given methodology will be best suited.
 Waterfall: Another methodology which states about its effective operations towards promoting efficiency of work in manufacturing and
construction industries. The given methodology focuses on continuous working in the project industry. In its evaluation if the worker

leaves in middle of the project task arrangements are being made to replace the individual considering effectiveness of work being
produced remains same.
Task 2
Gantt chart and network diagram

Task 3
Stakeholders analysis
Stakeholders’ analysis is a critical component and first step in stakeholder management. It is a fundamental method that successful
people use to gain support from others. Managing stakeholders plays a vital role in providing more information to projects, allowing them to
fulfil tasks in a more thorough manner. Stakeholder management is utilised to create long-term initiatives and plays a vital part in achieving
more effective results. With the identification of various requirements, it is critical to examine how all three processes are engaged among
company management, resulting in the identification, prioritisation, and, finally, comprehension of stakeholders. Like a result, a greater number
of people are involved in the company's process to finish work with important information in order to handle tasks effectively.

 High power and high interest: It has been shown that by including these personnel, management is able to perform their tasks with more
efficiency. In basic terms, those who are at this stage in Transport for London are at the top of the food chain or in positions of
leadership. The people who are mapped in this stage are the investors. This stage is used to keep a careful eye on all work. High power and low interest: Customers, in the eyes of Transport for London, are those persons who have the authority to decide on a
project. However, because employees are less engaged in business operations, it is critical for organisations to maintain employee
satisfaction. Transport for London also recognises that their message is rarely repeated since it has a lower effect. Individuals complete
this stage by meeting the needs of stakeholders. Low power and high-interest: Approximately the majority of those involved in organisational tasks. To help Transport for London, the
management has defined a wide category that may be used to handle tasks in a well-planned manner. With the involvement of all
elements, project management takes on a new dimension. This is used by Transport for London management to make educated decisions.
 Low power and less interested: Since the low output and negative interest model is not successful and helpful for retention over a longer
length of time, management linked to all those variables that are included in the Transport for London operations, functions, and
management systems must be utilised to produce high-interest. As a result, there is a lot of rivalry in the retail business, which creates

problems. As a result, the last category of stakeholder model includes suppliers, transporters, and many others. They are just utilised to
keep track of the operating functions.

Task 4
WBS
Main activities
Budget Approval Music Advertising Develop an
Advertisement Plan
Train Production
Crew
Performance
Director Approval
Department
approval
Hire Orchestra
Manager’s concern
Hire publicity
Director
Use of digital
techniques
Marketing tools
Hire set designer
Set designed and
buit
Cast rehersel
Advertisement
media
Cocern of
marketing manager
Performanace
management
techniques
Training and
development

Task 5
Risk assesment
Risk Category Likeliho
od of the
risk
occurrin
g
Risk proximity Severit
y
Rating
based
on
impact
and
likeliho
od
Owner
Person
who will
manage
the risk
Mitigatin
g action
Action Plan Progress on action
The campaign's goal isn't clear. Medium High High Project
Sponsor
The
campaign
should
deliver
and
assure
that the
brand has
a
favourabl
e
The popularity
of a campaign
can only be
improved if all
types of
financial risks
are detected in a
short period of
time.
Innovative ideas are used in
the campaign.

influence
on the
market.
As a
result,
corporate
organisati
ons may
successful
ly attain
their aims
and
objectives
.
The project design and deliverable
definition are both lacking.
Low High High Project
Sponsor
The
campaign'
s scope is
determine
d by
comprehe
nding the
concept
behind it.
As a
Document
assumptions
related to the
campaign and
associated risk
are high and
cannot be
included in the
scope because
they may
Campaigns must be able to
demonstrate originality in
their work.

result, the
campaign
has a
greater
impact.
obstruct the
campaign's
progress.
The timetable for the project is not
well defined or understood.
Low Medium Medium Project
manager
Campaign
s should
be carried
out
according
to a set
timetable,
resulting
in the
developm
ent of
business
products
inside a
company.
To make a
campaign more
effective,
forthcoming
tasks must be
accomplished,
and the
organization's
procedure must
be enhanced.
Workshops scheduled
No influence over the priorities of the
employees
Medium Medium Medium Project
manager
Campaign
s aid in
the
Inform the
project sponsor
and enlist the
With more effective parts, a
campaign allows for a more
effective product launch.

provision
of
sponsorsh
ip, which
allows
groups to
promote.
It leads to
attracting
clients
within the
given
time
frame.
This
makes it
feasible to
launch a
product
within a
set time
frame.
assistance of a
backup resource.
(Dal Pont,,
2020).
Delays caused by consultants or
contractors
Medium High High Project
manager
Managers
should be
Creating eye-
catching banners
Campaigns should be
handled properly, which

encourage
d to
implemen
t
innovativ
e
approache
s in order
for the
company
to meet
its goals
and
objectives
.
and snappy
phrases.
necessitates the creation of a
communication plan.
Errors in estimation or scheduling Medium High High Project
manager
Raise the
issue with
the
project
sponsor
and the
project
board.
Raise a
Breaking down
two risk costs
and estimating
the campaign's
unfavourable
aspects through
cost tracking and
forecasting.
Workshops scheduled.

change
request
for a
budget or
schedule
adjustmen
t. Pull
down the
backup
plan.
Breakdown in communication leads
to ambiguity and uncertainty.
Medium Medium Medium Project
manager
Create a
communi
cation
strategy
that
includes
the
frequency
, aim, and
target
audience
for each
message.
Identify
An
organization's
leadership
should be able to
describe the
areas in which
aid is enhanced
as a result of
acquiring
additional
sponsors via the
campaign.
The communication plan
aids in the campaign's
dissemination.

stakehold
ers early
on and
make sure
they're
taken into
account in
the
communi
cation
strategy.
Audience
s must be
reached
through
the
appropriat
e route.
Stakeholder action delays project Low High High Project
manager
Determin
e which
stakehold
ers have
the most
impact as
Notify the
proper
authorities so
that the
campaign can
combine product
Stakeholder analysis aids in
the decision-making process
for camping investments.

a result of
the
engageme
nt plan.
Members
of the
campaign
should
schedule
meetings
at regular
intervals.
This aids
in
maintaini
ng
campaign
discipline.
and brand
marketing.
Task 6
Particulars Quality expectation Acceptance criteria Quality specification Controlling techniques
Methodology KPI High quality Project operation Monitoring

Stakeholders Benchmarking High quality Effective relation Personal relations
WBS KPI High quality Work breakdown Track of activities
Gantt chart Benchmarking High quality Project stages Project background
Risk Analysis KPI High quality Risk register Register
Conclusion and recommendations
From the above analysis of given report document it can be concluded that, project management plays a crucial role in developing better
standards of project work being produced in the project firm. Taking considerations of stakeholder analysis, risk assessment, preparation of WBS
and network diagram can prove to effective techniques to develop an effective goal path towards attainment of desired project goals and
objectives.
Being engaged in project operations Transport for London, is being recommended to take considerations of several aspects which will
ensure efficiency of the project firm.
 Market research should be done on a regular intervals.
 Taking considerations of digital technologies in project operations could be helpful technique in reducing complexities of tasks.
 Effective decision-making can be ensured through evaluation of risk assessment by participative decision making processes in the project
industry.

References
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