Project Management Report: Media Engagement in Indonesian C2C

This report delves into project management strategies within the context of the Indonesian C2C market, emphasizing the role of media platforms in engaging small sellers. The report highlights the importance of media as a primary source of information and communication, and explores various media channels to achieve the goal of actively involving small sellers. It discusses the benefits of media platforms, such as enabling information sharing, facilitating interaction between sellers and consumers, and enhancing marketing skills. The report also analyzes market size, identifies market leaders, and acknowledges challenges associated with media platform selection and content marketing. Key strategies discussed include investing in quality products, adapting to market competition, and understanding the needs of consumers. The report concludes by emphasizing the importance of making informed decisions related to marketing and advertisement media platforms, while considering factors like cost and budget constraints.

Running Head: PROJECT MANAGEMENT 1
Project Management
Name
Institution
Date

PROJECT MANAGEMENT 2
Project Management
Media being the primary source of updates today, all sorts of issues based on our lifespan
development receive a lot of attention from the press with a view of inflicting awareness,
improvement, and change. Media is the form of communication that refers to the wide content
that is used in the world today. Media also involves the electronic media, the digital means of
communication, the mass media in general and the interactive media that may consist of the
hypermedia and all other forms of mass media communication (Rahmayanti & Wandebori,
2018). As a result, different media channels will be used to achieve the goals of actively
engaging the small sellers in the C2C market in Indonesia. The main reason why the C2C market
in Indonesia should adopt media platforms is to enable the small sellers to share information. By
so doing, the sellers and the consumers will be able to share information, link to important
resources, and comment on each other’s posts.
The objectives will be achieved through use information-sharing platforms. By doing
this, the small sellers get engaged with each other. Platforms such as Facebook allow the sellers
to share their products as well as receive orders conveniently. This saves time, cost and enhances
the engagement of the small sellers as well. Also, social media has made it easier and fast to
interact with consumers and sellers about orders as well as market trends. The small sellers are
continuously connected to the internet through devices such as mobiles, tablets, and laptops. By
doing so, they can easily transmit information about the C2C market in Indonesia throughout the
market (Atmojo et al., 2015). This has enhanced sharing of tips, opinions, resources, orders, and
useful information. Ability to access, evaluate, maintain and share this information and resources
will ensure that the small sellers develop better marketing skills as well as ensure that the small
sellers remain actively engaged.

PROJECT MANAGEMENT 3
Getting a bigger market share is one of the main objectives of any given seller. This is
because having a bigger market share in any given market means that the seller has a big
customer base hence the revenues are relatively higher than those of other sellers. There are
many strategies that sellers in the C2C market in Indonesia can apply in order to get a bigger
market share. All these strategies when effectively implemented, they give the sellers a
competitive advantage hence getting a bigger share of the market. One of the strategies is
investing in dealing with quality products at a reasonable price. This is important as it will ensure
that sellers get loyal customers (Rini et al., 2017). Investing in the different media platforms
ensures that the sellers are prepared to deal with competition in cases whereby new sellers enter
the C2C market.
However, to make sound decisions, information on the seller’s intentions, testing, risk
estimates, and demand analysis will be critical. Determining the suitability of the media platform
will be another factor that the sellers have to consider before choosing the right media platform.
In this case, an analysis to determine whether the target media platform will be in line with the
sellers’ capacities, resources, and objectives has to be done (Maftukhah et al., 2018). This will
also involve determining whether or not the media platform chosen will offer a superior value of
the sellers and consumers, acquire relevant information that will be required to serve the
segment, and formulate the required resources.
Market size= Total purchases by sample firms X Total people employed in sector
Therefore: 144000 * 13
=1,872,000
Given the Indonesia’s market, C2C market makes up a total of 1,872,000. Fashion makes
up the biggest portion of the C2C market in Indonesia. This is because it makes up 36% of the

PROJECT MANAGEMENT 4
total sellers in the market. As a result, based on an analysis of the C2C market in Indonesia,
sellers dealing with fashion related products such as China could be the market leaders.
In conclusion, it is important to note that besides the benefits of choosing a media
platform, some challenges are associated with this process. One of the major challenges has been
choosing content marketers. Understanding the services and opportunities that the target media
platform offers is crucial. Finding the right balance between visits and conversions, working in a
bid to discover who the target audience really is, discovering the most effective and efficient
media platform, understanding the need of the consumers and stakeholders as well as their
varying interests, balancing between public and private information, and providing information
specific to the target audience is quite challenging. Making decisions related to marketing and
advertisement media platform for the universities has also been challenging since the chosen
media platform may be so expensive that the universities will not be able to meet their goals and
objectives. In addition, it may be difficulty for the institutions to operate within the set budget.

PROJECT MANAGEMENT 5
References
Atmojo, R. N. P., Mahesa, R., Wandoko, W., Tjhin, V. U., Prabowo, H., Budiastuti, D., ... &
Astuti, T. N. K. (2015, October). Research plan development concerning e-image impact
towards online purchase intention and premium pricing strategies in indonesia
community based online market. In 2015 International Conference on Science in
Information Technology (ICSITech) (pp. 141-146). IEEE.
Maftukhah, I., Rahmawati, F. D., & Fadlilah, A. (2018). Considering the Influence of Digital
Promotion Performed By Go-Jek Indonesia and C2C Marketplaces on Buyers’
Purchasing Decision. KnE Social Sciences, 541-552.
Rahmayanti, A., & Wandebori, H. (2018). The Effects of E-service Quality on Customer Online
Repurchase Intention Towards E-commerce Marketplace C2C in Indonesia. Sustainable
Collaboration in Business, Technology, Information and Innovation (SCBTII).
Rini, E. S., Ginting, P., & Sembiring, B. K. F. (2017, November). Impact of eCommerce service
quality, recovery service quality, and satisfaction in Indonesia. In 2017 International
Conference on Sustainable Information Engineering and Technology (SIET) (pp. 35-40).
IEEE.